When most people think about the highest earners on OnlyFans, they might think of famous social media and Hollywood personalities like Bella Thorne or Tana Mongeau. These individuals have large followings on social media, which attracted millions of people to the OnlyFans platform. However, there is one creator who stands out from the rest. Meet Kazumi, a self-made marketing expert who achieved incredible success on OnlyFans without even having a verified account.
Kazumi was born and raised in Los Angeles to immigrant Filipino parents, and her journey has been far from easy. She faced pressures and rejection from her family during her childhood and experienced unstable living situations. Despite these challenges, Kazumi used her resilience, and business skills to find success online. She dove headfirst into the world of online fame, using her innovative promotional strategies to rise from zero and earn over $5 million solely from her work on OnlyFans.
In this article, we'll go through the backstory of how Kazumi grew her OnlyFans to earn over $300,000 per month. Her story is truly remarkable and showcases her ability to reinvent herself and overcome obstacles.
Kazumi
Background
Kazumi grew up in Los Angeles with parents who had immigrated from the Philippines. Her upbringing was strict, and she felt a lot of pressure to conform to her family's expectations. Like many young adults, she struggled to find her own identity and faced difficulties because of it. The conservative cultural values in her household made it even harder for her to break free from these expectations, and eventually, she was disowned by her family when she was still a teenager.
Initially, Kazumi pursued her passion for film by studying it in community college. However, she ended up dropping out and took a job at a multi-level marketing (MLM) company that she describes as being similar to a "cult." Despite the unconventional nature of the job, Kazumi saw it as an opportunity to develop valuable skills such as public speaking, networking, and a strong work ethic. She remembers attending strange speeches every morning, where they would listen to people like Tony Robbins for an hour. It was a bizarre experience, but it helped her build self-confidence.
While the job had its positives, Kazumi found the company's recruiting practices that focused on meeting specific targets to be unethical. After a year, she decided to leave and venture out on her own. She took on odd jobs and gigs while couch-surfing, as she didn't have a stable living situation. The uncertainty of her life and the lack of support from her family fueled her ambition to achieve financial independence.
Then, in early 2020, as the pandemic caused widespread job loss, an opportunity presented itself to Kazumi. She discovered the growing platform called OnlyFans, which allowed creators to monetize their content. This seemed like a chance for her to make a living on her own terms and she decided to give it a try.
The start of OnlyFans
When the pandemic hit in early 2020, Kazumi saw an opportunity in the emerging platform OnlyFans. She realized that it had the potential to provide a steady income and the flexibility to work remotely, which appealed to her. Despite the social stigmas associated with the platform, she decided to give it a try. She felt that since people had already seen her in certain ways without getting paid for it, she might as well start making money from it.
In her first year on OnlyFans, Kazumi managed to generate income even without having social media profiles. She was concerned that her conservative parents would discover her online activities, so she focused on building her following through community engagement and viral memes instead of explicit self-promotion.
One of Kazumi's early strategies was creating memes that featured herself photoshopped onto a fake Fox News headline about being kicked out of Harvard. This meme gained a lot of attention and was shared thousands of times, attracting new subscribers to her OnlyFans page.
She explains that she didn't try to gain followers by showcasing her physical appearance because she didn't believe she fit the typical image of an Instagram model. So, she found that memes were a safer and more effective way to gain attention.
As Kazumi's audience and confidence grew, she fully embraced sex work on her own terms and challenged the taboos associated with it. She shared personal and vulnerable content, allowing her audience to connect with her on a deeper level.
She became someone whom people could project their fantasies onto but also have meaningful conversations with. This personal approach cultivated loyalty among her fans while challenging the stigmas surrounding the industry.
Initially, Kazumi was conservative in revealing her OnlyFans profile publicly. However, she has since embraced transparency and even took out LA billboards to promote her OnlyFans, which went viral online.
She found humor in the situation and made a YouTube video jokingly pretending not to know who was behind the billboards. This clever marketing move brought a significant influx of new subscribers.
Behind the scenes, Kazumi strategically used influencer marketing to promote her OnlyFans. She paid for shoutouts from targeted influencers, which amplified her memes and attracted thousands of new viewers to her creations and page every day through passionate communities.
By employing smart grassroots promotion methods that avoided explicit self-promotion, Kazumi managed to earn an impressive monthly income of $50,000 within the first few months. She organically developed a dedicated fanbase through curiosity and genuine connections, laying the foundation for even greater success in the future.
From thousands to millions
Despite experiencing some income fluctuations in the early months, Kazumi was determined to succeed on OnlyFans. She took proactive steps to improve her knowledge of the platform by participating in mentorship programs and learning about search engine optimization, copywriting, and leveraging viral trends.
Implementing these strategies had a significant impact on her subscriber counts and earnings, and she began earning around $50,000 per month. However, Kazumi credits her real breakthrough to investing in professional coaching courses. This decision proved to be a turning point, enabling her to make a substantial amount of money.
As her income grew, Kazumi gained recognition as an "OG" (original) creator on the platform, attracting millions of views across various platforms. She made appearances on popular podcasts, which not only amplified her personal brand but also served as marketing for her OnlyFans page.
However, Kazumi's true breakthrough came in early 2022 when she maximized her promotional efforts. She took out another controversial billboard to generate attention, secured sponsorships for events that were being filmed for YouTube, and produced viral skits. These endeavors propelled her earnings in April to over $330,000, marking her best month yet.
With this remarkable growth, Kazumi was able to reinvest a significant amount of money back into her business. She estimates having spent over $860,000 on marketing alone in the past year. Some of her unconventional marketing tactics included banner plane flyovers and mobile billboards, which sometimes carried uncertain returns.
Despite the risks involved, Kazumi's bold moves paid off. Just a few months later, in July 2022, she proudly announced that she had reached her first $5 million in career earnings. This accomplishment solidified her position as one of the highest-paid creators in the often-criticized industry. Her achievement was celebrated by fans and fellow creators, showcasing that success can be attained through dedication and commitment to one's craft.
Growing multiple income streams
Unlike many of her peers who focus solely on a single platform, Kazumi has successfully diversified her brand across various channels. With over 400,000 subscribers on YouTube, she has built a prolific video presence that extends beyond her paywalled adult content on OnlyFans.
Her YouTube channel features skits, commentary, and lifestyle videos that generate supplementary revenue. However, Kazumi values YouTube primarily for its ability to introduce her to wider audiences and showcase her entertaining and unfiltered authenticity. She believes that YouTube helps broaden her audience and acts as a multiplier for people discovering her.
Podcast appearances serve a similar purpose of reaching new audiences. Kazumi sees podcasts as an excellent platform for creating "memes" through the organic sharing they inspire. By sharing personal anecdotes, relationship insights, and business tips, she resonates with diverse demographics, including those who might never subscribe to her OnlyFans page.
While Kazumi takes pride in her multi-million dollar successes, she emphasizes that her passion for her work surpasses mere profits. She constantly seeks new knowledge and stimuli, whether by experimenting in other creative fields or exploring new business ventures. She acknowledges that she hasn't fully conquered OnlyFans and believes there is always more to learn and achieve.
Kazumi's relentless drive is rooted in overcoming hardships, including dealing with homophobic parents and experiencing financial instability. For her, true independence means not relying on someone else to ensure her livable situation. This self-sufficiency has inspired her to reinvest her fortunes into real estate, stocks, and philanthropic causes that are close to her heart.
Redefining beauty standards
Many people criticize the adult industry, saying it's all about looks and taking advantage of others. But for Kazumi, getting cosmetic enhancements is about more than just appearances. She sees it as a way to empower herself and accept who she truly is.
Even though she naturally has a small frame, Kazumi feels more comfortable and confident with larger breasts and curves. So, she decided to get procedures like Brazilian butt lifts, arm liposuction, and facial adjustments. But she did it for herself, not to please other people. This message has inspired millions of her fans to embrace and empower themselves too.
Kazumi is open about the fact that she spent a lot of money to change her body. However, she wants to make it clear that natural beauty and being healthy are the most important things. She shares a lot of workout videos on her YouTube channel to show that physical transformations require a commitment to a healthy lifestyle, not just getting one-time procedures.
Her perspective challenges the simple view that the sex industry is one-dimensional. Kazumi believes that eroticism and empowerment can go hand in hand. You don't have to give up one to have the other. She encourages everyone to pursue happiness on their own terms and be true to themselves.
Opening doors for others
Even though Kazumi's family and society may not approve of her career, she never hides it or apologizes for her success. She firmly believes that sex work is a legitimate job, and she refuses to let the stigma associated with it make her or anyone else feel ashamed. She knows that providing value to others and improving their lives is something to be proud of.
Kazumi understands the importance of representation in the media. She speaks out against harmful behaviors and supports diverse voices with compassion. By growing her platform, she wants to empower groups of people who are often overlooked and remind them of their shared humanity rather than focusing on their differences.
Kazumi is dedicated to helping others, whether through direct mentorship or by being an inspiration to them. She wants everyone to know that what truly defines a person is their work, not their appearance or who they love. This message has resonated with marginalized communities around the world who often feel like they don't have anyone advocating for them.
Through her online community, which knows no borders, Kazumi promotes cross-cultural understanding. She talks about her travel experiences and engages in respectful discussions to challenge misconceptions. She uses her platform as a tool for positive change and believes in diplomacy and kindness.
While controversies may come and go, Kazumi focuses on her personal growth and spreading empowerment in any way she can. For her, the most revolutionary thing we can do is strive to better ourselves every day by being open-minded, empathetic, and making meaningful connections with others, both online and offline.
