Successful affiliate marketers all have one thing in common: they are all active on social media. Affiliate marketers promote their offers on Tiktok, Instagram, Facebook, Pinterest, and YouTube, among other platforms. In this post, we are showing you a unique method for improving your Facebook marketing strategy. You will also learn how to go viral on Facebook and reach millions of people worldwide without spending money on advertisements.
Mike Holp is the owner of Digital Nomad Ventures which is a channel for digital nomads, remote workers, and world travelers interested in visiting Thailand. He has worked with some companies and one of them is Airbnb. Mike decided to share his success with his followers on his YouTube channel which we are showing our readers in this article.
Below is the summary of his Facebook marketing campaign in which one of his videos went viral with over 30 million views.
Insight dashboard for February 13, 2022 to February 19, 2022 (seven days period)
- Action on Page: 24 with a growth of 14%
- Page Views: 3 041
- Page Likes: 754
- Post Reached: 4 995 202 (for seven days period)
Insight dashboard for February 23, 2022 to February 19, 2022 (twenty-eight days period)
- Action on Page: 158 with a growth of 732%
- Page Views: 21 873
- Page Likes: 4 399
- Post Reached: 47 970 498 (for twenty-eight days period)
- Post engagement: 3 066 479
- Videos: 25 636 612 (3 seconds video views)
- Page Followers: 7 531
- Tagged Product Clicks: 50
Growth Hacking Strategy
Growth hacking is all about learning everything you can about what your competitors are doing. So, find top experts who have had significant success in the niche you want to work in and learn about what they are currently doing. With a growth hacking strategy, you need the right tools and the right approach to thoroughly investigate them. Then you should try to imitate and even improve on their strategies. You may want to modify the process to make it more successful for you.
One of His Videos Went Viral
The video is about a teacher welcoming students to the classroom that has a positive message. According to Mike;
"All you need is one viral video to take off and you can start doing very well. Now, I have started running in-stream ads on my page because I have over 600 000 views in a single month which is what is required. After that, I started posting more viral videos."
Also, according to Mike,
"In 28 days I reached 47 million people which is mindblowing, and I had 25 636 612 million video views (three-second video views) post engagements with 7 531 followers in just the past month. So, how was I able to do this right? I use some sort of clever growth hacking strategy — I always post viral video content. I found one video on Instagram that went viral with over 35 million video impressions with one hundred percent organic campaign without paid adverts. I found the video on Instagram, I saved it to my Facebook page with the credit."
Another video shows a man performing CPR on a monkey in India, and it was viewed by 9 200 000 people. Another one got to 6 million people. All of the videos are promoted entirely organically, with no paid advertisements.
Monetization
There are several ways of monetizing your Facebook page when you start going viral. One of your main targets should be how it can be beneficial for you as an affiliate marketer. Here are the various ways Mike talked about.
- In-Stream Ads (Monetize one-minute-long videos)
Facebook announced that in 2021, creators will be able to earn money by running a minimally intrusive ad for 30 seconds in a one-minute video. Previously, only videos longer than three minutes could be monetized with in-stream ads, with an ad appearing no earlier than one minute.
In-stream ads allow creators to earn money by including short video or image ads in their videos. The revenue generated by the displayed video ads is divided among the creators. Short video monetization encourages creators to participate on Facebook.
When viewers click to watch the videos, the ads pop up, and viewers must watch the entire advertisement to continue watching the original videos they intend to watch. Viewers will almost certainly see various advertisements based on their interests.
The social networking giant is also making it easier for content creators to grow their fan base by giving away free stars to viewers.
Because one-minute Facebook videos are twice as long as Instagram Reels (30 seconds), extending your video content to a minute to monetize should be simple.
In videos of three minutes or more, an ad can be shown after 45 seconds.
- Live Streaming for Coaching
Facebook's In-Stream Ads feature allows users to monetize their live broadcasts. When a streamer chooses an ad break, the audience watching the stream will see a 5 - 15 second advertisement. As a result, the streamer receives 55% of the revenue, while Facebook receives the remainder. There are three kinds of ads that can appear in your live stream:
- Pre Roll Ads: 5 to 15 spots per live playing
- Mid Roll Ads: The stream continues in a floating window, while the ad plays on the main screen.
- Banner Ads: The ad appears in a banner during the live broadcast.
To enable In-Stream Ads, you must meet the following requirements:
Facebook eligibility check will highlight criteria with percentages so you can see if there is anything specific you should focus on. For example, you may need to revise your strategy to increase video views or subscriber numbers.
Promotion of Your Website
The best way to promote your website without paying for ads is to add your website link to your Facebook business page.
You can even add more than one website. All you have to do is change the information on your profile.
- To view your Timeline, click your name in the top right corner of your Facebook page.
- To enter editing mode, click "About" under your profile picture.
- In the Contact Info section, click the "Edit" button.
- In the Website text box, enter the URL of your website.
- Click "Save" to save your changes.
When your Facebook audience or visitors click on the link, they will be directed to your website, where you can create an effective landing page to collect their email addresses. This method is ideal for email marketing because you can always contact them later for additional offers. Building an email list is a powerful online marketing strategy that many online professionals and entrepreneurs use to promote their products.
Other Ways of Monetization
- Promotion of your Affiliate Products
The most effective strategy for many affiliate marketers is to promote affiliate links on Facebook or other social media platforms. This is because you do not need your website to get started.
Facebook allows affiliate marketing, but you must always follow Facebook's advertising policies.
Facebook, like Google, is all about the user experience. Allowing advertisers to send people to shady landing pages offering "get rich quick" schemes is not in Facebook's best interests.
Some people who buy these products but do not get the promised results to stop believing in all Facebook ads. If no guidelines were in place, fewer and fewer people would click on Facebook ads over time, and Facebook would suffer as a result.
- Dropshipping
With viral videos, you can easily expand your fan base. Customers who follow you on Facebook will want to learn more about your company. You might want to use a Facebook chatbot for your business to make it easier for your customers to communicate with you.
You can use Facebook insights to determine which of your fans are likely buyers if you learn more about them. This Facebook analytics tool displays what your followers have liked, providing insight into what they are interested in.
If you want your company to be well-organized, you should create a Facebook page dedicated to your products. To have a successful dropshipping business, you must create a central location to post all of your products so that customers can find them.
- Shout Outs
You can go live or make a post in which you thank one or more subscribers when posting shout-outs. Shout-out posts demonstrate your connection to your subscribers and can help you gain new followers. When you notify subscribers, their friends can see your post.
Your shout-out post should be visible to all of your followers.
How to create a shout-out post for subscribers on Facebook
To make a Facebook shout-out post for your subscribers, follow these steps:
- Make a post that all of your followers can see. It could be any type of post, such as a photo, text, video, or live stream.
- Tag the subscriber(s) to whom you are expressing gratitude. You can also mention that the people who received the shout-outs are your subscribers.
- You should also include a subscribe button in the shout-out post. Make a post on your computer and then click the Add subscription button. If your post is a video, use the video composer's badge tagger to add the button.
Conclusion
One of the keys to becoming a successful online entrepreneur is to create viral content. In this article, we discussed how to create and manage viral video content on Facebook. The Growth Hacking Strategy, which entails searching for good content videos that have gone viral on other platforms, editing them, and then posting them on Facebook, is the best way to create viral content. Mike Holp, a reformed digital marketer, used Instagram videos to gain over 30 million views in just 28 days.
Giving credit to the original creators of the videos used in this strategy is always preferable. It only takes one viral video to see your Facebook page grow exponentially, which you can easily monetize and use to promote your business.
