Search engine optimization (SEO) is a proven channel for driving sustainable growth for websites and online businesses, but it can be slow to start. However, Wyndly, an at-home allergy testing and treatment service, has found an innovative way to accelerate SEO results: using short-form video content.
You may already be familiar with the effectiveness of short-form video strategies on platforms like TikTok, Reels, or YouTube Shorts. But what you may not know is that it can also work wonders for SEO.
By leveraging short-form video content for SEO, Wyndly has achieved high rankings and generated significant organic traffic for niche long-tail keywords that mainstream tools initially predicted would have no search volume. They have achieved this by creating highly targeted video content based on real user questions and feedback, effectively meeting customer needs while expanding their SEO reach.
In this article, the co-founder and CEO of Wyndly, Aakash Shah, explains how their company experienced remarkable growth primarily through the distribution of short-form video content and SEO. Despite these strategies appearing disconnected at first glance, Aakash's team discovered an effective way to make them work together.
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Akash Shah, Co-founder and CEO of Windly
The power of short-form video for SEO
SEO delivers results, but scaling organic traffic takes a lot of time and effort. Producing short videos enabled Wyndly to add momentum to their SEO flywheel.
Upon monitoring allergy-related questions on platforms like Reddit, Quora, and niche online communities, the Wyndly team identified many people struggling to resolve allergy issues. Even their doctors couldn't properly address these specific problems.
In response, the Windly team filmed short video replies where their medical experts directly answered the questions. They immediately witnessed people booking consultations after viewing the videos. This validated the demand.
But these videos had a broader impact beyond just the individuals who asked the questions. By sharing them on social media platforms, Wyndly created short-form video content. The transcripts from these videos could also be repurposed into blog articles. This collection of content started attracting organic traffic within a few months.
Why this strategy works so well
SEO delivers results but requires patience. Short-form videos gave Wyndly’s SEO strategy a quick boost. When a niche video performed well, it signaled a sizable audience for that specific topic, and the Windly team quickly made a blog post about it.
Aakash says that mainstream keyword research tools predicted no search volume for these super-targeted keywords. But Wyndly’s traffic data proved otherwise. With no competitors targeting these keywords, Wyndly could quickly rank and drive interested searchers to their content.
This strategy reflects two key SEO best practices:
1. Bottom-up keyword targeting: Wyndly took a “customer-first” approach by creating content around actual user questions instead of targeting top-down keywords. This enabled them to identify and dominate valuable long-tail searches other tools missed.
2. Fast content creation: Short-form video provided a rapid feedback loop revealing which topics resonated most. Wyndly could then quickly scale up content around high-performing keywords.
By iterating this process, Wyndly gained authority around core topics while continuing to identify emerging niches. This human-centered approach forges strong connections with potential customers, and it just works.
Replicating this tactic in your business
While Wyndly focuses specifically on allergies, this video-for-SEO blueprint could work for any industry. Follow these steps to implement it:
Step 1: Listen to your audience
Monitoring online forums and communities where your customers discuss problems related to your offering provides invaluable insight. Install monitoring alerts for relevant keyword phrases. Pay attention to questions and topics attracting high engagement but little helpful information.
Gummy Search is a great tool to find these on Reddit.
Step 2: Rapidly create short-form video replies
Craft 1-minute or shorter videos with experts from your company directly responding to those popular questions that surfaced in your monitoring. Ensure quality production value. Use a tool like Descript to auto-generate transcripts.
Step 3: Distribute videos across platforms
Publish your short videos not only on the forums where you identified the questions but also on all relevant social media channels. Repurpose the transcripts into written blog content.
Step 4: Double down on what’s working
Analyze performance across distribution channels to identify your breakthrough topics and formats. Allocate additional resources into expanding your content around the highest potential keywords and strategies.
Conclusion
Short-form videos provide an excellent way to test content ideas while simultaneously fueling your overall SEO strategy. The innovative approach used by the Wyndly team allowed them to accelerate their organic traffic growth in a way that defies most conventional wisdom about SEO growth.
The combination of:
- Monitoring your niche communities to surface questions
- Creating helpful short video answers
- Distributing across social platforms
- Expanding on the highest traction content
...allowed Wyndly to rapidly identify and dominate valuable long-tail keywords their competitors overlooked.
While this game plan delivered results for Wyndly’s allergy services, its fundamental principles apply across websites from all niches. Listen to your audience, provide value quickly through video, capture performance data, and then scale up the ideas gaining the most momentum.
We hope this gives you fresh insights and ideas to try and grow your websites and online businesses.
