In this article, we are sharing with you how to use Google Ads responsibly and effectively. It is a case study on using Google Ads that cost $684 to name revenue of $4 371.
Simeon Miglic an affiliate marketing expert shares this experience of his on his YouTube channel. On his channel you will find his best strategies on the following topics:
- How To Make Money With Affiliate Marketing
- How To Make Money With Clickbank
- How To Make Passive Income From Home
- How To Make Money With ClickFunnels
So, we are talking about his ideas, strategies, and opportunities to build and grow your Affiliate Marketing Business.
Proof
Here is the Google Ads screenshot:
- Number of Clicks — 680
- Avg Cost Per Click — $1.01
- Cost Per Conversion — $84.57
- Cost of Ads — $864
And below is the revenue screenshot:
- Impressions — 393
- Uniques — 4
- Sign Ups — 7
- Sales — $4 731.91
Step by Step Process
To turn $684 spent on Google Ads into $4 731 with affiliate marketing, we need to take the following steps :
- Find High Ticket Affiliate Offer ($500 to $1 000) commission per sale
- Get 250 to 1 000 High-Quality Targeted Buyer Clicks with every $684 Google Ads campaign.
- Earn Big Commission
- Repeat the process and scale up.
Finding High Ticket Affiliate Offer
Your first step should be to locate a high-ticket affiliate offer that pays between $500 and $1 000 per sale. Because you will be paying for Google Ads to promote your offer, low commissions make no sense. You won't get there easily, and you might lose at the end of the day. Therefore, low commissions should be driven by free organic social media marketing rather than paid ads. If your commission is $1 000 per sale, you only need 10 sales to earn $10 000 with a high ticket offer.
The Product on ClickBank Affiliate Network
The product we are going to use to make high revenue is called Super Affiliate System via John Crestani's Webinar. So, search for Super Affiliate System in your ClickBank.
- Name of Product — Super Affiliate System — John Crestani's Autowebinar
- Gravity Score — 8.49
- Initial $ per commission — $262.30
- Recurring $ per rebill — $ 122.91
- Average $ per Conversion — $1 040.56
There is a 50 percent commission on the $997 Frontend plus $247, and there is a 30 percent commission on the Upsell.
The product itself is a 6-week course on building a super affiliate system.
Create your affiliate link on Clickbank and generate your affiliate link.
Getting 250 to 1 000 High-Quality Targeted Buyer Clicks
This step is very vital because you need a strategy to target high-potential buyers' clicks. So, how do you target high-quality buyers? According to Simeon,
"To get quality targeted clicks, you need to run Google ads."
Simeon has developed a method where he teaches how to get quality targeted buyer clicks that he has now monetized; however, in this article, we are showing you how to achieve similar goals.
How to Launch Your First Google Ads Campaign
You need to research three core things if you want to make be successful with your Google ads which are:
- Keyword Research. Usually, affiliate marketers use online marketing and research programs like SemRush, Ahref, and other keyword research tools. These tools may not give you exact high-quality targeted words.
- Ad Copy.
- Conversion Tracking. Keeping track of your progress is vital so you can optimize your campaign effectively.
Always use the One Keyword Theme Method where each of your ad groups has only one keyword theme. For example, if you are setting up a campaign for a resort in Bali, you are going to have individual campaigns around your core accommodation types.
In the example above, there are the following rooms: 1-bedroom villas, 2 bedrooms villas, Bali General, and Seminyak General Campaigns. Each room has its own peculiar keyword which sends visitors to its unique landing page. This principle is what we advise you to use for your Google ads promotion.
In our case study, you should create a unique keyword ad you are sure will attract only targeted buyers' clicks. Using "John Crestani Autowebinar" as your keyword is the most assured way because you are targeting only potential buyers who have known about the product. Targeting buyers who have had pre-knowledge of the product will help you to achieve a high conversion ratio. You do not need to use any expensive or sophisticated keyword tool to get the exact keyword(s) you need for your campaigns.
Google Ads Expert Mode
Always switch to "Expert Mode" because if you do not, you are going to set up a smart campaign that Google has full control over. You will not see any of the data like which keywords are performing best, and which ad copies are performing the best. So, you will not be able to optimize your campaign very well.
Google Ads Sales and Lead Campaigns
Always set up Sales Campaigns or Lead Campaigns. Set up Sale Campaigns if you are running an e-commerce campaign, and if you are a service-based industry, choose the Lead Campaign option. In this case study, the appropriate option is the Sales Mode.
Campaign Bidding
Then after, it will take you to where you will choose the kind of conversion actions set up you want to adopt and create a campaign.
It is advisable to choose "Clicks" for your bidding type because we want to start getting some traffic through the campaign, and when we get some initial conversion, we can change it over to the maximize conversion bidding as shown in the image below.
Google Partners
Click Next and move to the next stage. It is advisable to unselect "Search Network" and "Display Network".
If we are going to be having ads for Display Network which is an image-based network, it is far better that you create a separate display campaign because if you have got Searched Ads so text-based ads compete against image ads, and they are not going to convert as well. Again you should not check Google Partners (Google Network) because you are unlikely to get reasonable or useful data or result by adding them.
Location of Potential Buyers
The location you are targeting is very vital; therefore, endeavor to make research and target a very good location for your ads. For the product we are promoting, you should choose the United States, Canada, the UK, and maybe Australia or any part of Europe. If you do not want to do it by country, you can target it down to states, cities, or postcodes. Type in the relevant states, cities, and postcodes that you will like to target.
Campaign Language
As for languages, it is advisable to focus on the language your product is built in, and in this case, it is the English language. If the language the developers of your product use is different from English, it is advisable to choose it so as to target the speakers of such language.
Campaign Budget
When it comes to your campaign budget, Google expects you to input your daily budget as shown below, but it is calculated every month. So, if you want to spend $300 a month, you will input a daily budget of $10.
With this process, you aim to convert every $600 plus you spend on Google Ads to make Sales of $4 371. So, you should start slowly with a daily budget of $10 and slowly increase it while you optimize your campaign spans to convert high. According to Simon,
"Every $600 plus you spend on Google Ads should give you 250 to 1 000 clicks which should provide you with the expected sales target."
Conclusion
In our case study, we have shown you that the best kinds of products to promote with Google Ads are high-level affiliate programs that have high ticket offers. These kinds of offers are available in Clickbank and other affiliate networks. It is necessary to search thoroughly to find a very good product because you will waste a lot of money if your product is not good enough.
Also, try to set up your Google Ads campaign with the One Keyword Theme Method, which means that each of your ad groups should only have one keyword theme. Using the product's name as a keyword strategically is a smart move to target high-quality buyers who have already expressed interest in the product. This way, you can be certain that some of your visitors will become buyers.
