Video remains a popular tool for boosting traffic across various verticals. Affiliate marketing specialists primarily focus on short formats: shorts on YouTube, reels on Instagram, and content on TikTok is entirely tailored to quick, dynamic, and viral narratives.
Creating short videos demands time and effort, leading individuals to look for ways to streamline the process. Fortunately, artificial intelligence technologies are now stepping in to assist. In this article, we'll delve into AI tools designed to efficiently generate top-notch video content.
Why Video Still Reigns
Research from marketing experts confirms the popularity of video advertising. According to a study by Wyzowl in 2022, 86% of businesses used video content for product and service promotion. Additionally, 81% of marketers claimed that video advertising specifically contributed to increased sales.
User surveys also indicate a rise in the popularity of various video formats, not just advertisements. Invespcro's research shows that 90% of consumers make purchasing decisions after watching promotional videos. Notably, social media posts with videos gain 48% more views and are shared more frequently than regular posts. Viral videos on social media and messengers influence impulsive purchasing decisions for at least 60% of active consumers.
The popularity of video platforms such as TikTok and YouTube has grown in recent years, with these platforms leading in the consumption of short, viral content across diverse demographics. A study by Demand Sage reveals that 66% find short videos the most appealing format, and 89% admit that advertising videos convinced them to purchase at least once.
All these factors affirm that the video format for affiliate marketing is still in trend. The active development of artificial intelligence allows content creators to optimize time and expenses for video creation through specialized services.
In this article, we will discuss the most popular AI tools among affiliate marketing specialists that assist in automating the process of creating video creatives.
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Steve AI
Steve AI is a video editor that transforms textual and voice prompts into straightforward yet sophisticated videos.
The service offers template sets for videos across various categories, including marketing, creative advertising, YouTube formats, and social media clips.
How to Use Steve AI
Register an account using email or Google/Facebook authentication.
The service dashboard is intuitive, showcasing a set of tools.
Aside from the primary functionality, Steve AI can generate a narrator's voice for text, transform text into a video blog or website page. Future updates will include reformatting into video presentations and tweets from the X social network.
Starting a project is initiated by clicking on "My Projects" and "Start Creating," followed by an optional video tutorial.
Choose the type of creative: product/service/document presentation, webinar or tutorial, storytelling, advertisement, conversational or cinematic video, vlog, etc., within a prompt window of no more than 500 characters.
A detailed breakdown of the video's storyline unfolds, consisting of 25 scenes. The service suggests generated advertising phrases that can be adjusted according to the user's scenario.
Select the video's theme, with the system proposing suitable tags. Settings allow choosing image sources: free stock, paid platforms, or various mixes available in the premium Steve AI account. Options for adding or disabling music, automatic lighting, and voiceovers are also available.
Choose a template style and format: horizontal, vertical, or square.
After generating episodes, Steve AI offers to edit the detailed episodic model of the future video. Each scene has a default screen time of 4 seconds, extendable up to a maximum of 12 seconds. Experiment with frame-to-frame transitions, remove on-screen text and delete duplicate scenes. Text and its placement can also be modified during the final editing process.
Once editing is complete, the service prepares the video for download, available with payment for one of the service plans.
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Steve AI Pricing
Paid plans, aside from enabling the download of creative content, unlock additional features. The Basic plan, priced at $20 per month, allows for 5 generations with the ability to download videos at 720p resolution.
The monthly Starter plan, costing $60, permits the creation of up to 15 high-quality videos and includes voiceover functionality.
With the Pro plan at $80 per month, you can generate up to 40 video downloads in 2K format, along with additional project customization options.
Finally, the special Enterprise plan for businesses, with individually calculated pricing, encompasses full functionality for creating videos of various qualities and formats.
Choosing any plan for a year grants users a 25% discount.
Pros and Cons of Steve AI
Among the advantages of the AI service are:
- Automation of creating professional and creative videos for various purposes.
- Generation of original video scripts for use within the AI tool or during the creation of standalone creatives.
- A wide range of combined options for video creation.
Example of a video created using Steve AI:
On the downside:
- Inability to download the finished creative in the free version.
- English-language interface.
HourOne
HourOne is another AI-based video generation tool with a focus on creating deepfake speakers presenting products or services.
How to Use HourOne
To log in to the service on the website, click on "Sign In" — you can create an account using Google ID, through the Linkedin page, or by registering via email.
Immediately after logging in, the system prompts you to choose the format of your future project: for individual creativity, commercial use by a small or large company, for NGOs, or other purposes. Simultaneously, the service specifies the number of minutes of video planned to be created within a month — from 10 to over 100 generations. In a separate window, you can choose the video format targeting social media, education, online courses, news, sales, or advertising.
HourOne's dashboard is visually simple and easy to understand:
You can immediately use one of the templates or upload a presentation to the site to create a video. Clicking on "Video Wizard" opens a window for adjusting the number of minutes, style, and size of the video horizontally/vertically.
On the desktop of a specific project, several main tools are presented for selecting the narrator's avatar, voice — background and musical design, as well as adding the company's logo. The narrator's speech text, generated by artificial intelligence during the video creation process, can be modified according to the individual prompt.
You can download the video after generation upon activating one of the paid plans.
HourOne Pricing
The service offers two main paid plans.
- Lite, with a monthly price of $25, is suitable for individual use and video generation for 120 minutes. In addition to downloading videos, it allows removing watermarks from the creative.
- The Business plan, with a monthly price ranging from $95 to $160 — depending on the configurable number of minutes — provides 3D templates, adding custom logos, enhanced rendering, and individual technical support.
HourOne also offers a special Enterprise plan for corporations, the price of which depends on corporate requests for creating videos. The capabilities when activating this plan are expanded: numerous custom template proposals, video design, priority rendering, and collaborative collaboration in generating collective projects.
A 15% discount is applied when paying for any annual HourOne plan.
Pros and Cons of HourOne
Among the service's pros are:
- A variety of templates and settings for narrator avatars, voices, styles, and templates.
- Automation of the presentation video generation process — creating creative takes no more than a minute.
- A decent selection of narrator voices — several options for each country.
Example of a video made with HourOne:
On the downside:
- Weak emotional expressiveness and sluggishness in the behavior of narrators.
- Ability to download finished creative only on the paid plan.
Synthesys Studio
Synthesys Studio is one of the popular AI tools for creating voice messages, videos, realistic images, and translating videos into other languages. The service's library offers 254 creative styles to choose from, including 38 female and 36 male professional voices in 66 languages.
How to Use Synthesys Studio
You can log in to the website using your email or Google account. The free guest account introduces users to all the tools of the AI tool.
The dashboard immediately displays the full functionality of the service, showing some voice templates and speaker avatars.
After clicking on "Create new project" and choosing the type of specific work with a pre-template video, the editor appears with a set of intuitive tools on the left side of the screen:
All elements in the future video can be edited — change the size of the host figure, add/remove background elements, place your text on the substrate, etc. Background substrates are also replaceable: templates include both images and video inserts. Visual transitions and the change of elements in the video can be edited using the Transitions menu.
In the "Text script" field at the bottom of the screen, the narrator's speech text is written with automatic time counting for each phrase. Here, you can also adjust the speech speed and intonational pauses. The size of titles can be changed by clicking on the corresponding menu.
Before the final creation of the video, it is necessary to save the current project by clicking the "Save" button at the top of the screen.
You can translate your uploaded video to another language with an avatar or without it in the "AI video translate" menu.
Synthesys Studio Pricing
The free AI service tier limits users in the number of templates, avatars, voices, and video creation speed.
The Creator plan, priced at $59 per month, increases the credits for generation to 250 and allows using up to 5 different voices in creatives.
The Business plan, priced at $99 per month, removes all restrictions on credits and editing capabilities, also unlocking video translation tools.
Both Creator and Business plans include a commercial license for using ready-made creatives. Moreover, when subscribing to the Business plan, access to work is granted for up to 5 team members under one account.
Additionally, when subscribing to any plan annually, a 30% discount is applied.
Pros and Cons of Synthesys Studio
Among the service's pros are:
- Variety of features and tools — the service automates the process of creating advertising presentations, educational videos, and voice translation into foreign languages.
- Convenient and intuitive interface that can be mastered in five minutes.
- Interactive prompts and an AI bot with pop-up commands for all steps in Synthesys Studio work.
Tutorial on using Synthesys Studio, created with one of the AI speakers:
On the downside:
- No custom-tailored tariff for individual user requests.
Genmo.ai
Genmo.ai is an AI tool that generates images through stable diffusion. The AI service's feature is that ready-made images can be immediately reformatted into short video creatives.
The platform offers a wide range of tools for writing texts, generating images, and editing visuals into videos.
How to Use Genmo.ai
You can log in to the AI tool's website through a Google or Discord account. The service's dashboard is in a minimalist style: users can immediately write a prompt for video generation or upload an image to create a similar one. During creative development, you can refine the request by clicking on automatically generated tags above the prompt window — this way, the AI helps thematically improve the video. The maximum duration of videos does not exceed 6 seconds.
In Genmo.ai settings, there are tools for precise camera correction and adding visual effects. In general settings, you can set parameters such as aspect ratio, motion intensity, cyclicality, etc.
In the "Images" section, you can generate any image by request — the image quality is almost indistinguishable from what popular services like Midjourney and Stable Diffusion provide.
Here, you can immediately reformat the obtained image into a video or a gif. The dialogue with the AI tool is through a chat, so all creative parameters can be clarified and improved right away.
Genmo.ai Pricing
The basic functionality of the service is available for free to all users. However, there is a paid monthly tariff priced at $10, which increases the number of daily generations to 1000 units and allows downloading ready-made creatives without watermarks. Within the paid plan, you can activate turbo mode for accelerated image generation.
Pros and Cons of Genmo.ai
Among the service's pros are:
- Simplicity of the interface and clarity of all settings' functionality.
- Free access to the full functionality for personal use with no restrictions. Using creatives for commercial purposes is possible with a paid plan, and its price is symbolic compared to other services.
On the downside:
- The ability to create only animated creatives.
- Weakness in detailing and artificiality of animated movement in finished videos. These drawbacks can be eliminated through detailed prompts and point adjustments, which will require time for experimentation.
Pika Labs
Pika Labs is one of the advanced and sophisticated video generators based on artificial intelligence, allowing the transformation of small videos based on uploaded images.
How to Use Pika Labs
You can log in through a Google account or a Discord account, which only takes a couple of minutes.
The Pika Labs dashboard is extremely simple. After entering the "My Library" section at the bottom of the screen, users see a command line where they can upload their images or videos for enhancement.
Below the upload window, there are several buttons with customizable parameters. Using them, you can set the number of frames — the maximum number of 24 frames is usually used in movies. In a separate menu, camera control parameters are set: right/left and up/down movements, zoom, looping, motion intensity.
You can generate a video from scratch by entering your own prompt. A significant advantage of Pika Labs is that the platform allows the uploading of personal images without any restrictions, including explicit content, making it convenient for creating intimate and dating creatives.
The maximum duration of ready-made videos on the free plan is 3 seconds. This is less than in similar services; however, videos can be looped or created in multiples and then edited into a longer creative piece.
In the "Explore" section of the service, you can view dozens of previously created videos along with text prompts for each video.
Pika Labs Pricing
The service offers several tariff options. Free access includes 30 credits daily — this is sufficient for 3 daily generations without any functional limitations.
The Standard plan, priced at $10 per month, opens up 700 generations with daily replenishing 30 credits. The service's watermark is also removed from the videos, and the resolution and length of the videos are increased.
The Unlimited plan, priced at $35 per month, removes the limit on monthly generations with daily replenishing 2000 credits.
The Pro plan, designed for commercial use of creatives, is priced at $70 and removes all restrictions, providing individual access to all upcoming beta features.
A 20% discount is applied to each tariff when paying for an annual subscription.
Pros and Cons of Pika Labs
Among the service's pros are:
- Simplicity and convenience of working with an intuitive interface.
- The ability to transform personal creatives and images into videos.
- Downloading created videos without restrictions even on the free plan.
- The quality of the obtained videos, including when generating videos from scratch.
Example of a full-fledged video created with Pika Labs:
On the downside:
- Limitation on the number of daily creative generations.
- Limitation on video duration on the free plan.
Conclusion
On the internet, you can find dozens of different AI services that help create videos from scratch or transform static images into videos. The quality of creatives obtained from all AI tools varies, and it's necessary to try several platforms before finding something suitable for a specific vertical or particular offer.
However, the time spent searching for a service will pay off due to the automation of the video creation process. The key is not to be afraid to experiment and try different prompts.
