Google Ads is one of the best platforms to generate traffic that can help to grow your business. Primarily because it lets you reach the right people when they're looking for whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, or your services - you can be right there in front of them.
A lot of still people find it difficult to make their campaigns scale and become profitable and yet others have mastered the game and are taking their campaigns to the next level by spending millions of dollars on Google ads profitably. There are a bunch of secret hacks that can help to turn around your losing campaigns to become profitable.
In this article, we are sharing 7 Google Ads hacks that can help to boost your conversion rates and increase your revenue according to Jackson Blackedge, the founder of JRB Media - a marketing agency that specializes in running e-commerce ads for e-commerce brands.
Jackson has generated millions of dollars in revenue for a number of e-commerce brands through promoting them on Google ads, and below he shares with us the best Google Ads hacks that work best in 2022.
Hack 1: Optimize Your Quality Score
Your Quality Score impacts your click-through rate and ad ranking in a big way. Google actually rewards high-quality Score advertisers with lower CPC and higher ad positions.
In the illustration above, you can clearly see that Advertiser 1 with the highest Quality Score spends far less per click than the others.
In order to receive a high-quality score, you need to give special attention to your:
- Ad Relevance
- Click-through rate
- Product Page
Hack 2: Write Insane Ads that Appeal to Emotions
Of course, you don’t want to write bad ads. You probably don’t even think your ads are all that bad. However, half of the ads people put up on Google are either average or below-average performers.
Take an example from the image below:
See How Similar the Ads are in the Search Above?
They’re boring, They're all the same, And they’re getting low single-digit clicks at best. Then we have ads like this one below that get 6x the average number of clicks.
"Remember, if you can make people truly feel something, you can make them click to find out more.", says Jackson Blackedge
Hack 3: Optimize for Mobile
Half of all searches on Google these days come from a mobile device. The greatest opportunity here for AdWords advertisers is the Click-to-Call button.
Mobile typically already has greater intent. People are on the go and they have a need to fulfill right immediately.
So it's far better to have them calling your business and closing them or capturing their contacts as leads rather than taking them through the long process of clicking on an ad, then to a landing page and finally them filling up a form for you to capture them as leads.
Hack 4: Run Ads on Competitors' Keywords
It is one of the most practical Google Ads hacks that would not only help you get more clicks on your landing page but also increase the ROI of your PPC campaign and help you to stay ahead of your competitors.
If someone is interested in your competitors' products and services, he/she would be interested in yours too.
Using those keywords will create brand awareness and help you to stand out.
Hack 5: Geotargeting
Don’t lose traffic on your store by ignoring your Ad optimization according to the location. Geo-targeting helps you find your ideal customer by assessing his behavior.
Based on your visitors’ location, you can also create custom ad content for them.
Hack 6: Add Negative Keywords
Negative keywords help you to determine:
- Whom to target
- Whom not to
It helps you to exclude search terms in your campaign which are irrelevant or aren't needed to be shown to your customers.
For example: If you are an optician who has an online store that sells eyeglasses and lenses, then you would be adding:
- wine glasses
- drinking glasses
As negative keywords in your campaign that would help you target better resulting in increased ROI.
Hack #7: Draft Touchy Insane Ads
Jackson says that this Google Ad hack is one of his favorites. Always remember what strikes you, will always be there in your mind. Then you should do the same for searchers. Hit them with striking ads that they will not easily dismiss.
Draft compelling ad copies by adding an emotional touch to your advertisements.
Let your content do the talking which your viewers cannot resist and finally pushes them to take action. Make them click your ad.
There are various definite ways to get results like;
- Including a question and an empathetic voice.
- Using a title case in your first heading.
- The second heading should clearly support the first one.
- The CTA should be clear.
- Show successful review stars.
- Adding USP.
Conclusion
These Google Ads hacks will help you get more boost your conversion rates and help you generate more revenue. Most of these hacks are easy and fast to implement. Therefore, you will be able to see their impact in your ads a few days/ weeks after implementation.
If you know of other hacks that helped you improve performance, don’t hesitate to share in the comment section below.
