Email marketing is the best way to monetize your already existing customers for free. As an online entrepreneur, you can make tons of money from your email list without spending money on paid ads once you master how to do email marketing the right way.
In this article, we are sharing a guide on how to write the best email marketing series from Chase Dimond, an email marketer who has generated over $50 000 000 in sales for dozens of 6 to 9-figure e-commerce brands by running their email marketing campaigns. He boasts of receiving an average of over 50% in his email opening rates which is higher than standard email opening rates that average at 26.5%.
Read along to the end as he shares his templates for setting up email marketing campaigns that have helped his clients to consistently outperform industry averages. He explains how to set up the best welcome flows for non-buyers in a way that you can get them to return and make a purchase on your site or e-commerce store.
Introduction to Welcome Flows for Non-Buyers
The fastest way to grow revenue for your brand without paid ads is to set up a welcome flow for non-buyers. Non-buyers are the visitors that go to your site/ store and end up not purchasing but they leave their emails in the pop-up email collecting forms.
Before diving into the specific in and outs of how to set up your welcome series, you need to set up email subscription forms on your website so you can capture emails.
Types of email subscription forms:
- Pop-up forms
- Fly out forms
- Embedded forms
Pop up forms are the best way to covert visitors into email subscribers. If set up right, they can help you convert a large portion of your website visitors.
Most websites and online brands usually average around 2% to 4% conversion rates with their email pop-up forms. However, after introducing proper optimization based on user behavior, they tend to see their conversion rates increase up to 11% to 13%.
According to Chase’s experience in setting up email subscription pop-ups based on visitor behavior, these are the 3 best converting situations in which you should trigger the pop-ups on your website:
- When the visitor is exiting
- After 4-6 seconds of page load
- After scrolling 30% down on the webpage
Welcome Series Overview
A welcome series refers to the first set of emails your subscribers receive after joining your list. Usually, their main goal is to get your subscribers to engage with your brand and set the tone of your relationship, but if done right, they can immediately become a consistent top-revenue performing flow for your site.
Chase Dimond says that to master welcome series/ flows, you need to test everything. From subject lines, Message introductions, CTAs, and so forth. After 5 years of being in the email marketing business, he has come up with the Welcome series template that consists of 4 emails that have simply turned out to be game-changers for him and his clients.
Welcome Email # 1
Content to focus on:
- Welcome
- Brand Introduction
- Thank You
- And discount code if applicable
Subject line ideas:
- Welcome!
- Welcome (more info inside!)
- Welcome to [INSERT BRAND NAME]
- You’re part of the family now
- Fantastic. You are in!
When to send :
- Immediately after someone subscribes to your list
The subject line used in the example:
- Welcome to the Land of Magic Spoon
"This format usually hits 30-50% open rates. Some of our clients get up to 70-80% open rates.", Chase says.
Welcome Email # 2
This second email template focuses on your brand story, unique quality standards, and benefits the customer will get for buying your product/ services.
Content to focus on:
- Brand Story
- Unique Quality Standards
- Benefits of Shopping with Your Company
Subject line ideas:
- You heard it here first
- Learn more about us
- Here's our story
- Level up your [INSERT WORD] game... (eg Level up your Yoga game)
When to send :
- 1-2 days after email #1. Test time delay for optimization.
- Only send if ppl don't convert from email #1
The subject line used in the example:
This will remind you of your favorite childhood cereal.
"This email format usually hits 20-40% open rates. Some of our clients get up to 50-60% open rates.", Chase says.
Welcome Email # 3
The 3rd email in the series should focus on sharing your social proof and showing some of your popular products or packages.
Content to focus on:
- Social Proof (customer reviews, press, celebrity/ brand endorsements, retail footprint)
- Show Popular Products
Subject line ideas:
- Our customers say it best
- Have you treated yourself lately?
- The Love is Real
- Word on the street
When to send :
- 2-3 days after email number 2. Test time delay for optimization.
- Only send if people don't convert from the prior 2 emails.
The subject line used in the example:
- Don't Just Take Our Word For It
"This format usually hits 20-35% open rates. Some of our clients get up to 40-50% open rates.", Chase says.
Welcome Email # 4
The 4th email in the series should focus on the community aspect.
Subject line ideas:
- We're All in this Together
- Let's Get Social
- Let's Be Friends
- We're All Here for You
- Meet our Team
When to send :
- 3-4 days after email number 3. You can test time delay for optimization.
- Only send if people don't convert from the prior 3 emails.
The subject line used in the example:
- Meet the Founders of Magic Spoon
"This format usually hits 20-30% open rates. Some of our clients get up to 30-40% open rates.", Chase says.
Conclusion
Chase Dimond assures that by following this email sequence, you can surely see the number of sales on your site ramping up to over 30%. He says that these emails have helped his clients to make millions of dollars in sales, and scaling 6 figure brands to 7 figures. He suggests that you shouldn’t stop at reading about them. You should put them into action as soon as possible and go make some money either for yourself or your clients.
