TikTok is currently one of the most powerful advertising platforms for advertisers, media buyers, and affiliates who are looking for a broad and engaged audience. The unique format of TikTok, with its short, engaging videos, offers advertisers an unprecedented opportunity to connect with users in a dynamic and interactive way.
However, as we know, all the top advertising platforms with the highest quality traffic come with the most strict rules and advertising policies. Actually, as we noted in one of our previous articles, at the moment, TikTok Ads is the most strict advertising network out there, but it has the best quality and most engaged traffic.
This makes it difficult for affiliates who are pushing offers in grayhat and blackhat verticals, like nutra, gambling, blank sweepstakes, etc.
So in this article, we are going to show you how to set up a blackhat TikTok advertising structure for high-volume advertising in 2024.
This setup has been used by an affiliate who runs blank sweeps on TikTok Ads and is averaging $50,000 in ad spend per month. We will provide step-by-step instructions to help you replicate this success.
The power of TikTok
TikTok is not just another social media platform; it's a cultural phenomenon. With over a billion active users worldwide, TikTok offers advertisers access to a vast and diverse audience. The platform's algorithm is designed to promote content that engages users, making it possible for even small businesses to achieve viral success.
1. High engagement rates
One of the standout features of TikTok is its high engagement rates. Users spend an average of 52 minutes per day on the app, and the short-form video content encourages users to watch multiple videos in a single session. This level of engagement is unmatched by other social media platforms.
2. Unique advertising opportunities
TikTok's ad formats are designed to blend seamlessly with user-generated content, creating a more authentic and engaging experience for viewers. From in-feed ads to branded hashtag challenges, TikTok offers a range of advertising options to suit different business objectives.
Setting up your TikTok Ads advertising environment
Step 1: Setting up your ad account
1. Creating your email and verifying your account
To begin, you will need to create an email account. You can use services like Outlook, ProtonMail, or Google. However, if you are going blackhat, you should use ProtonMail as the platform comes with extra encryption and more security layers.
Next, you'll need a phone number to verify your TikTok ad account. A great resource for free temporary phone numbers is Receive SMS Free.
Other tools you'll need:
- Anti-detect browser: Download AdsPower, which will be used to create TikTok ad accounts.
- Proxy: Obtain a static residential proxy from Rampage.
2. Registering your ad account
- Connect your residential proxy to your anti-detect browser and then visit TikTok Ads.
- Register using your email and fill in the required details. The business name can be anything, as TikTok does not verify it.
- Use a USA phone number from the free SMS website for verification.
- Fill out the rest of the form and click Continue.
After that, click "Go to Ads Manager."
Congratulations, you've just created your ad account and are ready to launch your first warm up ad campaign!
Step 2: Warming up your ad account
To warm up your ad account, you need to create a campaign with the “Reach” campaign objective. Then next follow the steps below:
1. Find an e-commerce video: Find a free whitehat e-commerce video ad in the Facebook Ads Library or the Tiktok Ads Creative Center.
- Launch the campaign: Create a reach campaign using the video without adding a URL. Let it spend $1-$2. The goal of this campaign is to bring users to your TikTok page.
2. Duplicate the ad group: Use a random video from your TikTok profile (not your main "money ad") without a URL. This will whitelist your TikTok profile. Let it spend another $1-$2.
3. Duplicate the ad group again: Make a second duplicate of the ad group and this time use your money ad, but pair it with a whitehat link. Once that gets approved, let it spend another $1-$2.
4. Duplicate the ad group again: Make a second duplicate of the ad group and this time use your money with your blackhat link. If this gets approved, you can go ahead and launch a traffic campaign.
Step 3: Launching your main traffic campaign
1. Setting up the campaign
- Select traffic as the campaign type: When launching a campaign, choose "Traffic."
- Placement settings: Deselect Global App Bundle and Pangle, then leave the rest.
- Geos: Choose USA, UK, CA, AU based on the offer. Don't mix geos. Use separate campaigns for each geo
- Age: Set it to 18+, depending on your offer.
- Budget: Start with a $50 budget.
- Optimization goal: Choose between "Click" or "Landing Page View" and split-test both to find the cheapest option.
2. Finalizing your campaign
Add your blackhat spark ad and your blackhat landing page link, then launch your campaign. By following these steps, you should be well on your way to making some serious cash.
Advanced strategies for TikTok advertising
TikTok's algorithm favors content that is engaging, authentic, and creative. Focus on high-quality visuals, catchy music, and compelling storytelling. Use TikTok's native tools to add effects, text, and music to your videos.
User-generated content (UGC) is a powerful way to build trust and authenticity. Encourage your customers to create content featuring your products and share it on TikTok. You can then repurpose this content for your ads, adding a layer of social proof.
TikTok’s algorithm favors content that is engaging, authentic, and creative. When developing your ad creatives, focus on high-quality visuals, catchy music, and compelling storytelling. Use TikTok’s native tools to add effects, text, and music to your videos.
User-generated content (UGC) is a powerful way to build trust and authenticity. Encourage your customers to create content featuring your products and share it on TikTok. You can then repurpose this content for your ads, adding a layer of social proof.
TikTok offers various ad formats like in-feed ads, branded hashtag challenges, and TopView ads.
- In-feed ads appear in users' "For You" feeds and look like regular TikTok videos, making them less intrusive and more engaging.
- Branded hashtag challenges encourage users to create content around a specific theme or hashtag, leveraging TikTok’s community-driven nature.
- TopView ads appear when users first open the TikTok app, ensuring maximum visibility, making them ideal for major product launches or brand awareness campaigns.
Effective targeting is crucial for maximizing your ad spend. TikTok offers various targeting options, including demographics, interests, and behaviors. Use these options to segment your audience and tailor your campaigns to different segments.
Retargeting allows you to reach users who have previously interacted with your brand. Use retargeting campaigns to re-engage these users and guide them further down the conversion funnel.
Practical tips for success
Keep a close eye on your campaign performance in real-time. Use TikTok’s analytics tools to track key metrics such as impressions, clicks, and conversions. Adjust your campaigns based on these insights to optimize performance.
A/B testing is essential for understanding what works best for your audience. Test different ad creatives, captions, and targeting options to find the most effective combinations.
Start with a modest budget and gradually increase it as you see positive results. This approach allows you to minimize risk while identifying the most effective strategies. Distribute your budget across different campaigns and ad sets to diversify your risk. Allocate more budget to high-performing campaigns and reduce spend on underperforming ones.
Tips for creating high converting video ads
- Pick a trendy song and high-quality raw clips from TikTok.
- Put everything together in the TikTok app.
- Write “clickbaity” captions on the video to make people click on the link.
Conclusion
TikTok offers a unique and powerful platform for high-volume advertising. By following the strategies outlined in this guide, you can set up and optimize your ad campaigns to achieve big results. Whether you're a small business or a large agency, TikTok's diverse ad formats and targeting options make it possible to reach a broad and engaged audience.
Remember, the key to success on TikTok lies in creativity, authenticity, and continuous optimization. Keep experimenting with different ad creatives and strategies, monitor your performance closely, and adapt to changes in the market. With the right approach, you can unlock the full potential of TikTok advertising and achieve impressive results in 2024 and beyond.
