Brazil has become one of the most lucrative affiliate marketing opportunities for promoting gambling and betting offers. The country's large mobile audience, passion for gambling, and well-developed banking infrastructure make it a hotspot for both new and experienced affiliates.
However, successfully targeting Brazilian users requires going beyond typical creatives and using localized messaging and visuals that resonate in this market.
In this article, we will analyze examples of high-performing creatives in Brazil and provide tips to help gambling affiliates craft better ads optimized for this country.
Several factors have contributed to the rise of Brazil as a top geo for affiliates promoting gambling and betting offers:
- Large and growing mobile audience
Brazil has over 150 million mobile internet users. This huge addressable audience presents a major opportunity, especially given the suitability of gambling and betting for mobile devices.
- Passion for sports betting and gambling
Gambling is extremely popular across Brazil, both legally through the lottery and horse racing and illegally through various sweepstakes and betting sites. Brazilians are avid sports fans who love betting.
Widespread usage of cards, the growth of mobile banking, and services have made it easier for Brazilian users to deposit and withdraw from gambling sites.
Compared to other geos, Brazil remains relatively under-targeted. Less competition exists, presenting huge potential for affiliates adept at localization.
Affiliates can secure decent payouts from $30 to $50 for new first-time depositors (FTDs) from Brazil, making customer acquisition lucrative.
This unique combination makes Brazil a prime location to promote gambling offers, especially for those new to the vertical.
Here is what some affiliates on the popular affiliate marketing forum, Affiliate fix had to say about the brazil geo in gambling:
Ad Creative Optimization Tips for the Brazilian Gambling Market
When promoting gambling offers to Brazilian users, affiliates should not simply recycle creatives from other markets. By incorporating the following creative optimization tips, you can boost engagement and conversions:
1. Showcase Exciting Gameplays
Rather than generic branding or lifestyle imagery, use video creatives that highlight unique or interesting game mechanics. Showing exciting slot reel spins or wheel spins captures attention quickly.
Keep the videos short, fast-paced, and focused on the gaming experience. Avoid overly long or complex narratives. Holding attention is crucial.
2. Balance Big Wins with Losses
Displaying huge jackpot wins in creatives makes the potential financial rewards very tangible. However, be sure to also depict some losing spins or scenarios, otherwise the wins will seem unbelievable.
Find the right balance between big wins that get users excited with some losses that build credibility and realism. This “peaks and valleys” approach works well.
3. Incorporate Lucky Symbols
Given the superstitious nature of many Brazilians, creatives that incorporate visuals associated with luck and good fortune tend to perform better. These include four-leaf clovers, horseshoes, ladybugs, peppers, and more.
Combine these visual symbols with text about good luck, winning, or testing your fortune for maximum impact. But ensure the symbolism aligns with Brazilian culture.
4. Use Realistic Local Assets
When featuring elements like app screenshots or banking branding, ensure they look authentic for the local market. For example, use imagery from legitimate Brazilian banks.
Also, match the platform — creatives for Android traffic should not use iPhone aesthetics. Aligning with user expectations boosts credibility.
5. Make Eye Contact
Creatives with real Brazilian people making direct eye contact with the viewer tend to drive higher engagement and clicks. While intense emotions aren’t necessary, genuine eye contact builds a human connection.
Supplement the direct eye contact with relevant text and strong call-to-action like “Click Here to Start Playing!” This personalization drives action.
6. Emphasize Family and Relationships
Given the cultural importance of family in Brazil, creatives that emphasize providing for one’s family members can be very effective. Showing happy Brazilian families or alluding to winning for kids resonates.
But avoid imagery of poverty or struggle, as this may alienate the audience. Keep it positive and focused on relationships.
7. Include Solid Call-to-Action
Some affiliates mistakenly forget to explicitly include a call-to-action within creatives. Always have a clear CTA like “Register Now”, “Play Game”, or “Claim Bonus” to drive the desired action.
Place the CTA prominently in the creative. Test different phrases, colors, and placements to determine what resonates best with your audience.
8. Localize Ad Copy
Take the time to ensure any text, copy, or headlines are properly localized into Brazilian Portuguese. Avoid running creatives with Spanish or European Portuguese text.
Adapt terminology and phrasing to be natural for the Brazilian audience. This shows you respect the market.
9. Focus on Quality Traffic Sources
With compelling, localized creatives, you can achieve solid ROI even from quality traffic sources and placements. Avoid the temptation to buy lots of cheap low-quality traffic.
Vet sources carefully, looking for legitimate publishers with a track record of compliance. This sustainable approach will pay off in the long term.
10. Continually Test and Optimize
Don’t settle on a single creative format that seems to work. Continually test new variations, visuals, messages, and placements to uncover what best resonates in Brazil right now.
Use multi-variate testing and analytics to guide optimization. Let data drive decisions. What worked 6 months ago may be outdated today.
Examples of Top-Performing Creatives in Brazil
To see these creative strategies in action, let’s take a look at some real-world examples of top-performing ads for gambling offers in Brazil:
- A Person Making Direct Eye Contact
This creative features a Brazilian woman making direct eye contact and addressing the viewer.
Rather than branding, this video ad puts the slot game front and center. It quickly shows spins leading to big wins, but also some losses in between wins. This balances excitement with realism. The rapid pacing keeps viewers engaged.
The visual shows a happy Brazilian family enjoying success, with the father figure highlighted. The ad copy emphasizes playing for your family’s benefit. This creatively connects to cultural values around family and relationships.
- Lucky Symbols Incorporated
This display ad incorporates various symbols of luck — four-leaf clovers, horseshoes, ladybugs, peppers, and more. The combination of visuals and text about “winning luck” is tailored to Brazilian superstitions around good fortune.
While the visuals show big winnings, these ads’ key strength is the prominent call-to-action button mentioning the big wins. The clarity of this CTA leaves no ambiguity about the desired action.
Conclusion
The Brazilian affiliate marketing opportunity requires a deep understanding of the local culture, preferences, and tendencies in order to truly unlock its potential. By emphasizing exciting gameplay, lucky symbols, relationships, and other elements that resonate in Brazil, affiliates can craft creatives that generate higher engagement and conversions.
The keys are creative localization testing, balancing wins with realism, strong calls-to-action, and investing in quality over quantity when it comes to traffic sources. With the right approach, new affiliates can find great success promoting gambling offers in the Brazilian market.
