Ecom Blank Checkout Sweepstakes, also known as "ecom blanks," or “Blank CC submit offers” are among the hottest offers in affiliate marketing in 2024. Many top affiliate marketers are making massive profits promoting these offers, though they're not willing to share all their secrets.
For regular affiliates looking for insights on what these are and how to run them, this article has you covered. We'll explain everything you need to know about sweepstakes offers in general and explore ecom blank sweepstakes in detail. We'll examine how they work and the most effective strategies for promoting them this year.
While many successful affiliates are reluctant to share too much information, we're here to pull back the curtain and reveal the essentials. Let's get in!
What are sweeps?
Sweeps, short for sweepstakes, are promotional events or contests in which individuals participate for a chance to win prizes. While sweepstakes and Ecom blanks may differ in their backend setup, they share similarities on the front end. Throughout this article, we'll use the term "sweeps" to cover both sweepstakes and Ecom blanks.
Types of sweeps
There are a few main categories of sweepstakes offers:
1. Survey sweeps
These types of sweepstakes involve participants completing surveys or questionnaires in order to enter. The company running the sweepstakes uses this as a way to gather valuable consumer insights and market research data. However, they incentivize people to provide this information by offering the chance to win prizes through the sweepstakes. Something like a free iPhone, a free iPad, a gift card, and so on. So it's a win-win situation – the company gets the consumer data they want, and participants get an opportunity to win something.
2. Email submit sweeps
For these sweepstakes, all participants have to do to enter is provide their email addresses. This allows the company running the contest to build up their email marketing list, which they can then use for future promotional and sales campaigns. Getting people's email addresses is extremely valuable for companies, so they're willing to offer prizes as a way to encourage people to hand over that information.
3. Credit card submit sweeps
This third category is going to be the primary focus of this article. Credit card submit sweeps or “CC submit sweeps” require participants to enter by submitting their credit card information. These types of sweepstakes tend to have the potential for higher payouts compared to the other varieties. However, they also carry more risks and potential downsides for the participants, which we'll explore in more depth.
The power of credit card submit sweeps
When it comes to sweepstakes offers, the real money is in the ones that require participants to submit their credit card information to enter.
Getting someone to simply provide their email address is relatively easy – that might only earn you $1-2 per conversion. But convincing people to actually enter their credit card details is a whole different ballgame.
That's because credit card information is much more valuable and sensitive data for consumers to hand over. They're taking on more risk by providing that kind of financial information, so companies are willing to offer affiliates much higher payouts as an incentive.
We're talking potential payouts of $50 or even more per credit card submit entry. Compare that to the measly $1-2 you'd get for a simple email submission, and you can see why credit card sweepstakes are so profitable to run.
The high-stakes nature of asking people to put in their credit cards means the rewards can be huge for affiliates who are able to drive a lot of conversions from these offers. It requires more work to convince people to take that leap, but the payoff potential is massive.
That's why credit card submit sweepstakes have become the holy grail in the affiliate marketing world right now. If you can master the strategies for promoting these types of offers, you're looking at some serious income potential.
Variations of credit card submit sweeps
Within credit card submit sweepstakes, there are a couple of key variations that affiliates should be aware of:
1. Pre-branded checkouts
These types of credit card submit sweeps are designed specifically for a particular product or product line. The checkout page is tailored and branded to match that specific offering, creating a more seamless and coherent user experience.
For example, it might be a credit card submit sweepstakes for a high-end Macbook Pro. The checkout page would be designed with the Apple branding and imagery, making it feel like a natural extension of that product. Users will have to pay a small sum of money, for example, $10 in order to join the raffle and stand a chance to win a $1,999 Macbook Pro, or $2 to win a $999 iPhone Pro, etc.
The benefit of pre-branded checkouts is that they can feel more legitimate and trustworthy to potential entrants. The downside is they're a bit more rigid and limited in terms of customization when it comes to promoting them. Affiliates need to stick with angles, ad creatives, and landing pages that focus only on that single item/ brand being promoted.
2. Blank checkout sweeps
The other major variation is what's known as "blank checkout sweeps" or "Ecom blanks". These offer affiliates a bit more flexibility compared to the pre-branded checkouts.
Essentially, the blank checkout sweeps provide a generic, templated checkout page that can be customized to fit any product. All the affiliate has to do is fill in the product name, upload an image, and they've got a credit card submit sweepstakes ready to go.
The advantage of these blank checkout sweeps is the ability to quickly and easily promote credit card submit offers for a wide variety of different products. Whereas the pre-branded versions are locked into a specific product, the blanks give affiliates more options to work with. Affiliates can test different products, angles, ad creatives, images and so much more.
It's very common to test a lot of variations and find one that generates an ROI of 300%+, and scale the hell out of it. This is what makes the ecom blanks special. Some affiliates are having 6-figure days by doing this. However, the most important step is testing, as it is where you have to play with a lot of variations
Side note: One might wonder how companies can afford to offer payouts to affiliates ranging from $30 to $60 when customers only pay $3 to $10. The answer lies in the subscription model, or monthly recurring revenue (MRR). When customers enter their credit card details, they opt into a subscription, which generates ongoing revenue for the company. Some companies make this very clear to the customers, and others don’t. This is where the boundaries between whitehat and blackhat are crossed. We are going to explain more about this in the following section.
Legalities and compliance
When it comes to promoting credit card submit sweepstakes, it's absolutely essential to emphasize the importance of legal compliance. This is a critical area that affiliates cannot afford to overlook.
Customers must be very clearly informed that by entering their credit card details, they are signing up for some kind of subscription or recurring billing arrangement. This information needs to be prominently displayed on both the product page and the actual checkout page itself.
Additionally, there should be a clear checkbox or acknowledgment that the customer has to check, explicitly agreeing to the terms of service and subscription before they can complete the transaction.
Unfortunately, some blackhat affiliate networks and affiliates as well have engaged in illegal practices by failing to properly disclose the subscription terms, omitting the required checkbox, or not providing an easy way for customers to opt out down the line.
This kind of non-compliance can get affiliates and networks into major legal trouble. Regulators take these issues extremely seriously, as they involve sensitive financial data and potential consumer deception.
That's why it's important for affiliates to only partner with affiliate networks and direct advertisers that prioritize legal compliance and transparency. The affiliate networks we are going to mention in this article, for example, adhere to very strict legal standards.
All of their sweepstakes are registered by attorneys, and the networks pay VAT taxes and undergo regular audits by reputable firms. They leave no stone unturned when it comes to compliance.
As an affiliate, it's ultimately your responsibility to conduct thorough research before deciding to work with any particular network or offer. Even if you're not the offer owner, you can still be held liable for any illegal or non-compliant advertising activities you engage in.
That's why it's so important to prioritize working with networks that have a proven track record of operating legally and ethically. Protecting yourself and your business should be the top priority.
Top private affiliate networks for ecom blanks
In this section, we'll be introducing you to 2 affiliate networks that specialize in credit card submit sweepstakes and Ecom blanks – AdTrafico and Checkitout.
AdTrafico is an affiliate network that focuses on providing high-converting sweep offers for affiliates. They have a vast selection of pre-branded and blank checkout sweepstakes that affiliates can choose from to promote.
On the other hand, Checkitout is a network that focuses in on Ecom blanks – the more customizable checkout pages that can be tailored to any product.
Once you join these networks, you'll be assigned a dedicated account manager as well as an IT specialist who can assist you through a personalized Telegram group chat. They'll ensure you have all the support and resources you need to maximize your success with their exclusive offers.
Analyzing the ecom blanks offers
So, once you're officially onboarded on any of these affiliate networks, you'll receive your personal login details and gain access to the Everflow platform. Everflow is a widely used platform among leading affiliate networks. It serves as the main dashboard where you can track all your key performance metrics and data.
To give you a hands-on demonstration, I've actually created an extra account that you can use to explore the Everflow platform firsthand.
When you land on the dashboard, you'll see a variety of different metrics displayed. I won't dive into every single data point, as most of them are fairly self-explanatory.
Instead, I'll focus on highlighting the sweepstakes offers that are currently available through these networks. Of course, as we discussed earlier, it's absolutely critical to ensure you're only working with networks that prioritize full legal compliance and transparency around these types of offers. But when you partner with the right players in the space, the rewards can be big.
Exploring offer types
Each offer includes details like the name and checkout type. For example, some offers use a Shopify-like checkout. They have replicated the appearance of a Shopify checkout with their suite. There is also a Stripe-style checkout, as well as other custom checkouts. These custom checkouts are more generic and are useful for running funnels, provided the product aligns with the checkout design.
Checkout page demonstrations
Let's take a closer look at a few of the specific checkout examples:
- Winner checkout: This is the common sweepstakes checkout that shows someone has won an item, or has the chance to win an item. At first glance, this checkout may not appear overly impressive on a desktop. However, it's crucial to view it through a mobile lens, as 80-90% of your traffic will likely come from mobile users. From the customer's perspective, the flow is simple - they just fill in their contact details and credit card information.
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- Shopify checkout: This resembles the actual Shopify checkout page that many online shoppers are familiar with. This checkout may look a bit incomplete, as you'll need to add your own product image and name to fully customize it. But that's actually a key advantage - the ability to make the checkout uniquely your own, aligned with your specific product offering. Customers will go through the standard process of entering their contact info and payment details.
Note: The blank images on the checkouts are where you will fill in the product that you will promote
- Stripe checkout: As the name implies, this checkout follows a simple and familiar format, closely resembling the well-known Stripe checkout page.
- Custom checkout: This checkout option takes on a more traditional e-commerce appearance, but with added urgency elements. It includes your product name and image, social proof, geo-location targeting, and all the necessary fields for personal details and credit card information.
While the visual appeal of the custom checkouts may not blow you away, that's not the most important factor. What truly matters is how well the checkout design aligns with your specific product or offer. When the fit is right, the custom checkouts can actually convert significantly better than a generic Stripe or Shopify experience.
The small details can make a big difference, so extensive testing to optimize each step of the funnel is absolutely crucial. Don't judge a book by its cover - focus on finding the checkout that resonates best with your target audience.
Offer geos and payouts
Ecom blanks offers accept traffic from many different geos, including Canada, Italy, the United States, South Africa, France, Hungary, Portugal, and more.
When filtering the offers by country, the US market, for example, stands out as particularly profitable. The payouts for successful US-targeted campaigns can be quite high, making it an excellent country to focus on testing and scaling your efforts.
In fact, as noted in a case study we previously shared, a well-executed US campaign has massive scaling potential.
When it comes to offer payouts, each checkout has a price point. This is the amount that will be charged on the users card in order for them to join the sweepstakes competition and win the prize. For instance,some checkouts might charge $19.99, $9.99, or $6.99.
In the US geo, the $6.99 option has a $30 payout, the $9.99 option has a $30-$35 payout, and the $19.99 option has a $40 payout. Compared to other networks, these payouts are quite high.
When evaluating opportunities in other international markets, we have to be a bit more discerning. For example, the offer payout for Hungary is only $19, which is significantly lower than the US. This suggests that Hungary may not be the most optimal country to focus on, at least not as the primary target.
The reason for this is that poorer European countries often favor cash on delivery over credit card payments, which can impact conversion rates and overall profitability.
That said, finding winning offers in smaller markets like South Africa or Italy is certainly possible, but the scaling potential may be more limited due to lower payouts and smaller populations.
Looking elsewhere, Australia with a $27 payout, and Denmark with even higher payouts could be good places to start testing new product offers. Conversely, countries like Romania, Hungary and other Eastern European countries tend to have very low payouts, making them less worthwhile to prioritize. As we have mentioned above, this is mainly because people in these countries usually prefer the Cash-On-Delivery (COD) payment method rather than paying for stuff online using credit cards.
The key is to carefully match the offer to the specific needs and preferences of each target market. Testing different countries and price points is crucial to identify the most profitable opportunities for your business.
How to promote ecom sweeps offers
When it comes to promoting online sweepstakes, there are several strategies you can use to reach more people and get more conversions.
1. Facebook Ads and TikTok Ads
Facebook and TikTok ads can be very effective for promoting online sweepstakes, but you need to be careful because these platforms have rules against certain types of promotions. To get around these rules, you might need to use "cloaking" techniques to hide the true nature of the offer.
To create effective ads, make sure they're attention-grabbing. Use headlines that stand out, high-quality product images or videos, and clear calls to action. Try out different ad variations to see which ones work best.
To get the most out of your Facebook and TikTok ads, use the targeting options to reach the right audience. Target based on demographics, interests, and behaviors to make sure your ads are shown to people who are likely to be interested in the products you are promoting. Keep an eye on your performance metrics, such as click-through rate and return on ad spend, and optimize your campaigns to improve your return on ad spend (ROAS).
2. Native Ads
Native advertising can be a powerful way to promote online sweepstakes if you know what you're doing. Native ads are designed to blend in with the surrounding content, making them less intrusive and more engaging for users.
To succeed with native ads, make sure they match the look and feel of the platform where they're displayed. Use relevant images, headlines, and descriptions that fit in with the style and tone of the website or app.
Partner with reputable native ad networks and publishers to make sure your ads reach a targeted and engaged audience. Do your research to find the best networks and publishers for your online sweepstakes, considering factors like audience demographics, traffic quality, and conversion rates.
3. Using organic traffic from TikTok and Instagram Reels
Using organic traffic from TikTok and Instagram Reels can be a cost-effective way to promote online sweepstakes. These short-form video platforms have become super popular, offering a unique way to showcase products and engage with potential customers.
To make the most of your TikTok and Instagram Reels, create content that's both informative and entertaining. Show the product in action, highlight its key features and benefits, and use trending hashtags and popular music to increase visibility.
Engage with your audience by responding to comments, running contests or giveaways, and collaborating with influencers in your niche. Building a strong community around your brand can lead to increased trust, loyalty, and ultimately, more entries in your sweepstakes.
Advanced Facebook Ads strategies
To achieve massive scale and ROI with Facebook Ads, you need to use advanced strategies to minimize the risk of account bans. These strategies involve a combination of tactics, including:
- Using a reinstated Business Manager account with no spending limits
- Using trusted agency ad accounts
- Using residential proxies and a non-detectable browser
- Using virtual cards for payment and linking each card with a separate ad account
- Warm up your accounts properly and gradually increase your ad spend to establish a positive ad account history and avoid triggering red flags.
- Using cloaking to bypass ad platform restrictions
- Creating high-converting landing pages that fit with Facebook's guidelines
- Targeting and segmenting audiences based on behavior and engagement levels
- Continuously testing and optimizing ad creatives to prevent ad fatigue
- Having backup ad accounts, Business Managers, and virtual credit cards in case your original ones get banned or suspended.
If you're interested in learning from a case study where an affiliate used Facebook Ads to promote ecom blanks, read this article.
Conclusion
Ecom blanks and credit card submit sweeps are a great opportunity for affiliates to make a lot of money in 2024 and the years after. To take advantage of this, you need to understand how these offers work, partner with reliable marketing networks, and use effective strategies to promote them.
Remember to prioritize legal compliance, do your research thoroughly, and constantly test and improve your marketing campaigns. Stay up-to-date on the latest trends and best practices in the world of online shopping sweepstakes so you can stay ahead of your competitors.
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