The summer of 2024 is shaping up to be a turbulent period for Facebook advertisers, especially with the upcoming US presidential elections. As the nation gears up for this big event, Facebook is bracing itself for potential issues related to ad moderation and grayhat advertising campaigns. Affiliates who rely on the platform for their marketing are likely to face a lot of challenges during this period, and some are already experiencing problems.
In this article, we'll look at the reasons behind the Facebook ads issues in the summer of 2024 and provide helpful advice on how to handle these challenges. We will explore the factors contributing to these problems, such as increased political tensions, stricter ad moderation, and the ongoing crackdown on grayhat advertising practices. Plus, we'll give you practical tips and strategies to help you set up your campaigns for success, so you can get through this tricky time and come out on top.
Understanding the Facebook Ads space in 2024
The Facebook Ads platform landscape has gone through a lot of changes over the years, with the platform constantly evolving to address various challenges and stay relevant as a powerful marketing tool. However, the summer of 2024 is expected to be especially tough for advertisers due to a mix of factors.
1. The US presidential elections
The upcoming US presidential elections in 2024 are set to have a profound impact on the Facebook advertising ecosystem. As the nation prepares to elect its next leader, political tensions are running high, and the platform is under immense pressure to ensure fair and transparent advertising practices.
Facebook's past experiences, particularly during the 2016 US presidential elections, have taught the company valuable lessons about the potential misuse of its platform for political gain. In the aftermath of the 2016 elections, Facebook faced severe criticism for failing to adequately address the spread of misinformation and the influence of foreign actors on its platform.
As a result, Facebook has implemented stricter ad moderation policies and invested heavily in algorithms designed to detect and block fake accounts and suspicious activity. While these measures are necessary to maintain the integrity of the platform, they have also led to unintended consequences for legitimate advertisers, particularly affiliates.
2. Stricter ad moderation
In an effort to stop the spread of misinformation and keep the advertising environment on Facebook safe and trustworthy, the platform has really tightened up its ad moderation policies. Facebook's algorithms have become a lot more advanced, and they can now detect and flag ads that don't follow the rules.
However, this increased level of ad moderation has led to a higher number of ads being rejected, even for ads that seem to follow Facebook's policies. Affiliates, who often rely on creative and unusual marketing strategies, are especially vulnerable to these ad rejections.
The stricter ad moderation has also resulted in ads taking longer to get approved, which causes delays in launching campaigns and makes it harder for advertisers to take advantage of time-sensitive opportunities. This can be really frustrating for affiliates who have tight budgets and need to make the most of their advertising spend.
3. Crackdown on grayhat advertising practices
Facebook has had a pretty rocky relationship with grayhat advertisers who use shady tactics that push the limits of the platform's rules. These practices often involve creating multiple accounts, using stolen or fake accounts, cloaking landing pages, and other deceptive behaviors to run their ad campaigns.
In recent years, Facebook has intensified its efforts to crack down on these grayhat advertising practices. They've implemented more advanced detection algorithims and are handing out harsher punishments (bans) for anyone who gets caught. This crackdown has made it a lot harder for affiliates to operate on the platform, as they have to work around a complex set of rules and regulations to avoid getting their accounts suspended or banned for good.
This summer, affiliates, advertisers and media buyers are already experiencing an even stronger and more aggressive stance from Facebook against these grayhat advertising tactics, as the platform tries to maintain its integrity during the sensitive election period.
Affiliates who rely on these shady methods are going to need to adapt quickly, or they might get clapped by Facebook algorithms, left, right and centre.
4. Facebook updates and glitches
As Facebook keeps changing and adding new features and updates, advertisers have to deal with the possibility of glitches and bugs that can disrupt their ad campaigns. These issues often pop up when the platform has major updates, which can be really frustrating and costly for advertisers.
This summer, Facebook will be rolling out several big updates to get ready for the US presidential election. These updates may include changes to who you can target with ads, new ad formats, and enhanced security measures. While these updates are meant to improve the platform's functionality and safety, they can also introduce unexpected glitches that impact advertisers.
Affiliates, who often work with tight budgets and rely on Facebook's platform running smoothly, are especially vulnerable to these glitches. A single bug or error can derail a carefully planned campaign, leading to wasted ad money and missed opportunities.
Preparing for the Facebook Ads storm
To successfully get through this challenging Facebook ads period in this summer, affiliates must be proactive in their campaign preparation and adopt best practices to minimize the impact of potential issues. Here are some essential steps to help you weather the storm:
1. Use high-quality resources
One of the most critical aspects of running successful Facebook ad campaigns is using high-quality resources, including accounts, residential proxies, and payment cards. By investing in reliable and trustworthy resources, you can reduce the risk of account suspensions, ad rejections, and other issues that can derail your campaigns.
- Trusted Facebook Ad accounts
When setting up your Facebook ad campaigns, it is essential to buy trusted agency ad accounts that have a legitimate appearance and history. Avoid using newly created or cheap accounts, as these are more likely to be flagged and shut down by Facebook's algorithms.
Instead, opt for accounts that are linked to real people, with normal-looking activity such as regular posts, interactions, and friends. Aged or farmed accounts, which have been used naturally over time, are also a good choice, as they have a history that makes them appear more legitimate and less likely to raise suspicion. Also, when buying accounts, go for Reinstated accounts that have no spending limits. These are more likely to survive longer and help you scale your campaigns with unlimited ad spend.
You can find such accounts from trusted account resellers and marketplaces like BMads, FBSmash, and others.
- High-quality residential proxies
Using high-quality proxies is another crucial aspect of running successful Facebook ad campaigns. Experienced affiliates recommend using private proxies with a clean history that matches the geo-location of your account.
Private proxies are more reliable than public proxies and have a clean history, which helps ensure that your account activity appears legitimate. By using proxies that match the geographical location of your account, you can further reduce the risk of being banned, as Facebook is less likely to flag activity that appears to originate from a consistent location.
Avoid using public proxies, as they can be unreliable and may result in quick account bans. These proxies are often overused and can attract unwanted attention from Facebook's security systems, putting your accounts at risk.
You can always purchase private residential proxies from online platforms such as MyPrivateProxy, and others.
When setting up your proxies, ensure that they are from the same country where the account was warmed up. Failure to do so may result in Facebook issuing a warning or blocking access to your account. If this happens, not all sellers will assist you in regaining access, so it is crucial to choose your proxies carefully.
Mobile proxies are a good option for Facebook advertising, as they are more trusted by the platform and provide a better chance of avoiding bans. While they may be more expensive than public or universal proxies, the investment is worth it to protect your accounts and ensure the success of your campaigns.
After linking your proxy to your browser, particularly an anti-detect browser like Dolphin Anty, you can then use a service like iphey.com to check how your digital fingerprint appears to the network.
If everything checks out, you should be ready to proceed with your advertising campaigns.
- Virtual cards with trusted BINs
The payment method you choose for your Facebook ad campaigns plays a significant role in their success, especially during the summer of 2024. Using virtual cards with trusted Bank Identification Numbers (BINs) can help you avoid potential payment verification issues and reduce the risk of account suspensions.
Top virtual card issuing services provide access to virtual cards with trusted BINs, which are less likely to raise suspicion or be flagged by Facebook. These services work with high-quality BINs and track the first issuers to ensure they have not been flagged, making it easier to link the cards to your advertising account.
During this election period, using reliable payment cards is particularly important, as advertising accounts may be more susceptible to bans due to payment risks. By choosing a trusted payment method, you can minimize these risks and ensure that your campaigns run smoothly. You can get virtual cards with trusted BINs from services like AnyBill or PST. We have highlighted these two particularly because they do not require you to provide KYC (Know Your Customer) identity information.
To further reduce the chances of being flagged by Facebook, it is best to ensure that the account's geo-location, proxy, and payment cards all match. This consistency helps to create a legitimate appearance and reduces the likelihood of triggering Facebook's security systems.
2. Properly warm up your ad accounts and pages
Another really important thing for running successful Facebook ad campaigns during the summer of 2024 is properly warming up your ad accounts and pages. Some affiliates might be tempted to quickly create a fan page, fill it with content, and drive a lot of traffic to it, but this can be risky when Facebook is keeping a close eye on things.
To lower the chance of getting your account suspended or your ads rejected, it's crucial to take a slower and more methodical approach to warming up your fan pages. Over 3-5 days, focus on adding new posts, interacting with content, inviting friends, reposting others' posts, and also clicking some ads and checking out their landing pages. This organic activity helps make your fan page look like a legitimate and engaging presence on the platform.
Along with this organic activity, consider visiting the Meta Blueprint page and scrolling through it to show Facebook that you're serious about advertising on the platform. This helps establish your account as a real advertiser and can improve your chances of success.
After warming up your fan page, create an Ads Manager account and start a small campaign focused on engagement. If that runs smoothly for a day, let the profile rest for another day before launching your main ad campaign. This gradual approach helps avoid triggering Facebook's security systems and gives your campaigns the best shot at success.
3. Focus on whitehat offers
With Facebook's increased focus on ad moderation and the crackdown on grayhat advertising practices, it is more important than ever to focus on whitehat offers. Whitehat offers are those that fully comply with Facebook's advertising guidelines and do not engage in any deceptive or manipulative tactics.
By focusing on whitehat offers, you can reduce the risk of account suspensions, ad rejections, and other issues that can derail your campaigns. Whitehat offers are also more likely to provide a positive user experience, which can help to improve your ad performance and overall return on investment.
When selecting offers to promote on Facebook, take the time to carefully review the offer's landing page, creative assets, and any associated claims or promises. Ensure that the offer is fully compliant with Facebook's advertising guidelines and does not engage in any practices that could be considered deceptive or manipulative.
In addition to selecting whitehat offers, it is also essential to ensure that your ad creatives and targeting are fully compliant with Facebook's guidelines and are related to politics in any manner. Also avoid using clickbait-style ad copy, and ensure that your targeting is focused on relevant and appropriate audiences.
4. Optimize your ad creatives and targeting settings carefully
During the summer of 2024, with the heightened political tensions and increased scrutiny on Facebook advertising, it is crucial to adapt your ad creative and targeting to avoid potential issues. This may require a more cautious and conservative approach than you would typically employ.
When developing your ad creative, avoid using language or imagery that could be perceived as politically charged or divisive. Stick to neutral, informative, and engaging content that focuses on the benefits of your offer without making any controversial claims or statements.
In terms of targeting, be mindful of the potential for your ads to be perceived as political in nature, even if that is not your intention. Avoid targeting based on sensitive demographic information, such as race, religion, or political affiliation, as this could trigger additional scrutiny from Facebook's moderation systems.
Instead, focus on targeting based on relevant interests, behaviors, and demographics that are directly related to your offer. For example, if you are promoting a fitness product, target individuals who have expressed an interest in health and wellness, rather than targeting based on more general demographic information.
5. Monitor your campaigns closely
During the summer of 2024, it is more important than ever to closely monitor your Facebook ad campaigns for any signs of trouble. With the increased likelihood of ad rejections, account suspensions, and other issues, it is essential to stay on top of your campaigns and take prompt action when necessary.
Set up robust tracking and reporting systems to monitor your ad performance, including key metrics such as click-through rates, conversion rates, and return on ad spend. Regularly review these metrics to identify any potential issues or anomalies that may indicate a problem with your campaigns.
In addition to monitoring your ad performance, keep a close eye on your account status and any notifications or warnings from Facebook. If you receive a warning or notice of a policy violation, take immediate action to address the issue and prevent further escalation.
Consider setting up automated alerts or notifications to inform you of any significant changes in your ad performance or account status. This can help you stay informed and take prompt action when necessary, even if you are not actively monitoring your campaigns.
Conclusion
The summer of 2024 is set to be a challenging period for Facebook advertisers, particularly affiliates, as the platform grapples with the impacts of the US presidential elections and the ongoing crackdown on grayhat advertising practices. However, by understanding the factors contributing to these challenges and implementing best practices for campaign setup and management, you can successfully navigate this stormy period and achieve your advertising goals.
To recap, the key strategies for success include:
- Using high-quality resources, such as trusted Facebook accounts, high-quality proxies, and virtual cards with trusted BINs.
- Properly warming up your accounts and fan pages to establish a legitimate and engaging presence on the platform.
- Focusing on whitehat offers that fully comply with Facebook's advertising guidelines and provide a positive user experience.
- Adapting your ad creative and targeting to avoid potential issues and maintain compliance with Facebook's policies.
- Closely monitoring your campaigns for any signs of trouble and taking prompt action to address any issues that arise.
By implementing these strategies and remaining vigilant in the face of the unique challenges of the summer of 2024, you can position yourself for success on the Facebook advertising platform. While the road ahead may be difficult, with the right approach and a commitment to best practices, you can weather the storm and emerge stronger on the other side.
As the famous quote goes, "Adversity does not build character, it reveals it." The summer of 2024 will undoubtedly test the character and resilience of Facebook advertisers, but by rising to the challenge and adapting to the changing landscape, you can demonstrate your strength and achieve your advertising goals.
So, as you prepare for the tumultuous period ahead, remember to stay focused, stay committed, and stay true to the best practices that will guide you through the storm. With the right mindset and the right strategies in place, you can not only survive but thrive in the face of adversity, and emerge as a leader in the world of Facebook advertising.
