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This article is part of a series where we analyze popular ad creatives used by affiliate marketers to promote affiliate offers in different niches. We use a spy tool to uncover interesting examples of ads because we believe that by studying other people's ads, we can find useful strategies and techniques to implement in our own campaigns.
Furthermore, we also identify common pitfalls to avoid.
In this article, we are going to analyze the top creatives in the gaming niche by taking an example from gaming campaigns that are promoted in the LATAM Geo.
Note: It's important to note that analyzing an advertisement cannot predict its performance. Our objective is to offer valuable insights.
GEO and Application
Previously on our Russian site, we have already examined creatives from ten countries: Poland, Australia, Chile, Italy, Canada, India, Germany, Portugal, Kazakhstan, and Turkey. This time we decided to return to Latin America and deal with Brazil.
All creatives are taken from the Green Day app.
When analyzing ad creatives, it's important to take into account the gaming app where the traffic is being directed. The conversion rate between a click and an install can be heavily influenced by how the app is featured in the ad, and the general theme of the elements in the advertisement, and the app itself. If the ad features a different app than the one users are directed to, it will result in a significant decrease in the conversion rate. We also need to make sure that the ad features motivating elements that encourage users to click and register.
Ads that Do Not Promise Freebies
Creating an ad creative that effectively converts without promising free money or earnings after users register is quite a challenge in this niche. The most straightforward way to achieve a cost-effective install is by incorporating motivational elements like free money, free earnings, or free game coins, however, this may negatively affect the quality of the traffic.
An example of an ad that shows good performance but doesn’t promise free stuff is this one:
This ad showcases a beautiful girl saying something like, "Check out this fantastic app; it's a treasure!" with a slot machine in the background and a treasure chest in front of it. This image evokes the notion of money.
The Google Play banner at the bottom serves as a call to action, and the smartphone next to it displays open banking and casino transactions.
The approach of this ad is excellent. However:
Such an ad requires 5 other copies with multi-variate tests in order to come up with the winner. It would definitely be ideal to consider the device and platform that the ads are targeting, as well as the design and appearance of the app being advertised, to ensure that it aligns with the local audience's expectations and builds trust. This will increase the chances of convincing users to install the app.
Ads Showing Interesting Game Mechanics with High-Quality Implementation
Another ad to examine in the Latam Gaming niche is this video ad with astonishing aspects. From the very first frame of the video ad, the mechanics of the game are revealed to hook the viewers in:
The use of two adjacent wheels is quite unusual. First, the green wheel spins, and a win of 200 BRL appears with an image of a bill, and a win of 200 BRL appears with a picture of a bill.
It is worth noting that both wheels have every second sector as a losing one. This is cool because often in creatives, only winning fields are shown, and it is not clear what to be happy about when winning if the game is without loss. Where's the excitement?
Then the red wheel starts, and as a win, it drops a multiplier. As a result, we get a big win that goes into the balance.
Without further ado, the money is withdrawn, and a push notification appears.
It doesn't look the same as in reality, but with this yellow bank name tag, we don't think it's meant to be realistic. The bet is on attracting attention. It is quite possible that in this format, it is a good move if you don't want to bother searching for the real message. Therefore, the simple conclusion is that if you can't have a realistic view, then sacrifice this for the sake of attracting attention.
It seems that the text is describing the process of winning at an in-game casino. The creatives are showing the different stages of the process, such as spinning the wheel, getting a prize, and withdrawing the money, with a focus on the attention-grabbing elements and not so much on the realism of the notifications.
And finally, a call to action:
As a result, we have an example that is both engaging and well-done. The gaming aspect is well-balanced in terms of time, as it is not overly long like some other ads, which can be tedious for users. The unique mechanics and call to action make it even more captivating. Adding an emotional element would make it the perfect ad.
Simple Video Ads that Go Straight to the Point
This video ad below is very simple. It was thrown together quickly, but it came out fine. In the background, there is a wheel with all of the prize sectors. It spins, a prize is awarded, and then the standard emotion is activated.
There are four rounds of rolling the wheel, which is good because they are fast and the game process does not take a lot of time. However, four rounds without losing sectors is a problem that does not generate any interest.
In the end, a push notification is sent, relatively similar to a real message from a bank, but it's unclear why the template is from iOS when the traffic is on Android.
Finally, there is a call to action, which is good that they did not forget.
Overall, it's a simple app without major errors, but it can be improved in many ways, starting with the game mechanics.
Conclusion
Brazil is not surprising. It does not have a unique atmosphere like Kazakhstan. There are no major problems with creative quality, like in Turkey. There is not a high level of competition, like in Australia. It's just plain creative here. There are good ones and bad ones. But it is precisely because of this that Brazil is now almost ideal for beginners. Relatively cheap traffic, rates around $40 for the first deposit, and adequate competition for creatives We advise you to pay attention and think.
