Blogging takes time, effort, and dedication. If you've poured your heart into creating amazing content, you deserve to be rewarded for it. That's where pay-per-click (PPC) websites come in. These platforms offer a way to monetize your blog by displaying ads and earning money each time a reader clicks on them.
The world of PPC advertising can be incredibly lucrative. For instance, some top-tier platforms boast RPM rates of up to $30 per 1,000 views. To put that into perspective, if your blog attracts 50,000 visitors monthly, you could be looking at an extra $1,500 in your pocket. Even for smaller blogs or those just starting out, there are PPC options that can help you begin earning from day one.
In this article, we'll look at 13 of the best PPC sites for bloggers. We'll cover what they offer, how much traffic you need, and how often they pay. Regardless of your experience level in blogging, there are options available to help you earn extra money from your efforts.
1. Skimlinks: Easy money for new bloggers
Skimlinks is great for bloggers just starting out. Why? Because you don't need any minimum traffic to join. Here's what you should know:
- Works with over 50 affiliate networks
- Gives access to 48,500+ affiliate programs
- You keep 75% of the money you earn
- Offers a referral program where you can earn 35% of your referrals' earnings for a year
To use Skimlinks, just add their code to your blog. It will automatically turn your links into affiliate links. This means you can start earning money right away, even if you're new to blogging.
2. Ezoic: Smart advertising for growing blogs
As your blog starts to gain traction, you might want to consider Ezoic. This platform is designed to grow with you, offering plans for both budding and established websites. Here's what makes Ezoic stand out:
- AI-powered optimization: Their artificial intelligence continually tests and tweaks ad placements to maximize your earnings.
- Speed boost: The Leap feature helps improve your site's loading times, which is crucial for user experience and SEO.
- Flexible integration: You can add Ezoic to your site either through a WordPress plugin or cloud integration.
- Hands-off management: Once set up, Ezoic handles the nitty-gritty of ad management, letting you focus on what you do best - creating content.
Ezoic is particularly appealing if you're looking to level up your monetization game without getting bogged down in the technical details of ad optimization.
3. Raptive (formerly AdThrive): Big rewards for big traffic
Raptive is for bloggers with lots of visitors. To join, you need:
- At least 100,000 visitors per month
- Google Analytics installed on your site
- Most of your visitors from the US, Canada, UK, Australia, or New Zealand
If you meet these requirements, Raptive promises to increase your earnings by at least 20% in two weeks. If not, they'll pay you the difference!
4. Mediavine: Premium ads for lifestyle bloggers
Mediavive has earned a reputation for being one of the highest-paying ad networks in the game. They claim to offer RPMs of up to $30, which could translate to around $1,500 a month for a blog with 50,000 monthly visitors. But as with many good things in life, there's a catch. Mediavine has some pretty strict requirements:
- You need a self-hosted blog or website
- Your site must receive at least 50,000 monthly sessions
- Most of your traffic should come from the US, UK, or Canada
- Your content needs to fall within the lifestyle niche
- You must be running Google Analytics 4 and be in good standing with Google AdSense
If you can tick all these boxes, Mediavine offers more than just high payouts. They're known for their top-notch support and loyalty bonuses that increase year after year.
5. Ads: Global reach for diverse content
If your blog caters to an international audience or is written in a language other than English, Propeller Ads might be your perfect match. They use AI to optimize ad delivery and work with advertisers from all corners of the globe. Here's what sets Propeller Ads apart:
- No traffic minimums: You can join regardless of your site's current popularity.
- Adblock bypass: This clever feature allows you to monetize traffic even from users with ad blockers installed.
- Diverse ad formats: From traditional banner ads to push notifications and interstitial ads for mobile, they offer a wide range of options.
Getting started with Propeller Ads is straightforward. You sign up for a publisher account and once approved, you can add their plugin to your site. It's that simple!
6. Infolinks: Quick setup for new publishers
Infolinks prides itself on working with some big-name brands like Netflix and Nike. They've streamlined their signup process to get you earning as quickly as possible:
- Fill out a short application form
- Wait for review (usually within 48 hours)
- If approved, add the Infolinks script to your site
- Start earning when visitors interact with the ads
Infolinks uses smart technology to analyze your website and display relevant ads to your visitors. They offer various ad formats, including InFold, InTop, and InArticle text ads. While their rates (around $5 RPM) might not be the highest in the industry, they're a solid choice for new bloggers looking to start monetizing their content.
7. Google AdSense: Well-known and reliable
Google AdSense is one of the most famous PPC programs. Millions of bloggers use it. Here's why it's popular:
- Run by Google, a trusted company
- Ads work well on computers and phones
- Shows relevant ads to your readers
- Provides detailed information about how your ads are doing
While AdSense might not pay the most, it's reliable and easy to use.
8. Media.net: Works well with other ad programs
Media.net is used by big websites like Forbes and CNN. It offers:
- Different types of ads that match your website's look
- Can be used alongside Google AdSense
- Only needs one piece of code added to your site
This is a good choice if you want to use more than one ad program on your site.
9. Adsterra: Quick approval and high fill rates
With over 12,000 publishers in their network, Adsterra has plenty to offer:
- Speedy approval: They claim to have a 10-minute approval time, getting you up and running quickly.
- 100% fill rate: This means they'll place ads in every authorized spot on your site.
- Diverse ad formats: From native ads and push notifications to banners and video ads, they've got it all.
- Anti-Adblock solutions: They offer three different ways to bypass ad blockers, potentially increasing your revenue by up to 35%.
Adsterra is also unique in that they cater to social marketers and affiliate marketers looking to monetize their social media accounts, not just website owners.
10. Sovrn: Customizable ads and detailed information
Sovrn works with over 100,000 websites. It offers:
- Different ad sizes and types
- Tools to test and improve your ads
- A feature to ask ad blocker users to allow ads on your site
You need original content and quality traffic to join Sovrn.
11. Adblade: Premium ads for high-traffic sites
Adblade caters to the cream of the crop, working with publishers who receive at least 500,000 page views per month. If you're in this elite group, here's what Adblade offers:
- Access to top-tier advertisers: Think Yahoo and Fox News.
- Innovative ad units: Their "NewsBullets" format claims to deliver three times better performance than traditional ads.
- Higher payouts: With such strict requirements, you can expect premium rates for your ad space.
While Adblade isn't accessible to most bloggers, it's something to aspire to as your traffic grows.
12. Bidvertiser: Building advertiser relationships
BidVertiser takes a unique approach to PPC advertising. Instead of relying solely on algorithms to match ads to your site, they allow you to build direct relationships with advertisers. Here's how it works:
- Browse available advertisers: Once you're signed up, you can see a list of potential advertisers.
- Reach out: You can contact advertisers you think would be a good fit for your content.
- Multiple ad formats: They offer everything from pop-unders and push notifications to native ads.
- Low barrier to entry: There are no traffic requirements, and the approval process is automated.
This approach gives you more control over the ads displayed on your site, which can be great if you're particular about maintaining a certain image or catering to a specific niche.
13. Outbrain: Advanced solutions for major players
Outbrain is the big leagues of PPC advertising, catering to publishers with at least 3 million monthly site visitors. If you're in this category, here's what Outbrain brings to the table:
- Non-intrusive ad formats: Their smart ad formats are designed to blend seamlessly with your content.
- Impressive performance: They claim 100% higher video completion rates than other platforms and a 240% higher click-through rate compared to standard native ads.
- Dedicated optimization team: Outbrain has a team that continuously analyzes and tweaks the ads on your site to ensure top performance.
While Outbrain is out of reach for most bloggers, it shows what's possible at the highest levels of online publishing.
Conclusion
These 13 pay-per-click websites offer various options for blog monetization. Platforms range from those suitable for new bloggers to those designed for high-traffic sites. When selecting a PPC program, consider factors such as current traffic levels, content niche, and desired level of ad management involvement.
Effective blog monetization involves balancing earning potential with user experience. Starting with a platform aligned with current traffic levels and adjusting as readership grows is a practical approach. The PPC advertising landscape continues to evolve, so exploring different options may help identify the most effective strategy for each unique blog.
Ultimately, maintaining focus on creating quality content remains crucial, as engaging material is what drives traffic and, consequently, ad revenue.
