A lot of affiliate marketers assumed that native ads were going to die when the CPC prices went up a couple of years back, but that has never been the case. Native ads have never died and they might never die. It's just that, old native advertising tactics tend to fade off due to market changes and only creative affiliates can quickly get over such periods of change.
If at all you aren't that creative, it's then necessary to keep updated with information from industry leaders who tend to test a lot of campaigns using new methods until they find the winning ones. In this article, we are sharing with you insights on running native ads from Anna Gitta, the CEO of MaxWeb Affiliate Network. Anna shares with us the top niches that work well on each of the top native ads traffic sources and the actual ads that make the team at Maxweb at least $50 000 to $100 000 per day in affiliate commissions.
Anna Gitta, the CEO of MaxWeb Affiliate Network
Traffic source 1: MGID
MGID is one of the top native advertising networks. They not only do native ads but also SEO and SEM, and these are the top three verticals to run on MGID.
If you do anything in health or supplements, this is a network to go to. Below is the exact ad landing page and offer structure that the team at Maxweb is using and it has been converting well.
You can model it and repeat it. It doesn't matter if your offer is Keto or a regular supplement for weight loss. This is usually the path that works well.
MGID is also good when it comes to running Tinnitus offers. You just need to use the same format of an ad to the landing page to offer page.
“Again this is something that we have live on MGID and it works really well”
Traffic Source 2: Outbrain
Outbrain is an audience-driven media platform for content discovery and advertising. The company was founded in 2006, so in a way, all the other native platforms came after it. It offers placements on high-traffic websites like CNN, Forbes ESPN, Huffington Post, etc. The verticals that work best on outbrain are:
Diabetes offers work well on Outbrain and below is the campaign funnel structure that the team at MaxWeb uses to promote their diabetes offers.
CBD also works well on Outbrain if you follow this specific ad, landing page, and offer a formula below that Anna says works wonders for them.
“Also for CBD, we've noticed it's super helpful if you have what we call the “hero image”. It is the image of a doctor on the actual offer page. Another thing with CBD is making sure the CTA buttons are really clear from day one”
Traffic Source 3: Taboola
Taboola is a native ad network that provides ads in the form of news and content recommendations for publishers to monetize their audience. Taboola operates on an organic reach model which helps companies increase brand awareness, drive traffic, and engagement with the audiences that matter most to them. It reaches about 97% of all internet users worldwide, with localized ad versions available in more than 45 markets across the globe.
"We've been doing a lot with Taboola probably because they reach so many users. About 90% of the users online which is great for advertisers to fetch massive amounts of traffic.”
The top 3 verticles that work well on Taboola, and have been very profitable for MaxWeb are:
According to Anna, auto-insurance performs well on Taboola, and below is the specific ad. landing page, and offer that they have used.
Life insurance has also performed greatly on Taboola and below is the ad, landing page, and offer a combination that they have used.
CBD has also worked very well on Taboola but with a change on the offer page this time round. Unlike with Outbrain whereby the hero image of the doctor was necessary, the traffic from Taboola performs better when the hero image isn't there. So Anna says that they replace it with the product’s bottle and specific background. This change made their campaigns very profitable.
Below is the ad, landing page, and offer combination that they have used.
Traffic Source 4: Revcontent
Revcontent is a native ads network that was founded in 2013. It works with publishers to monetize their content and it claims that it reaches over 1 billion individuals per month globally.
Anna says that Revcontent’s traffic quality and compliance have been amazing for them so far. These are the 3 verticals of in-house offers that they have run and their specific ads:
Tinnitus offers have been performing well on Revcontent for the Maxweb team. This is their winning ad, landing page, and offers combination.
Vision has been one of the most profitable niches for MaxWeb on Revcontent according to Anna and below is their winning ad, offer, and landing page combination:
Anna says, “If you are doing anything online with VSLs in health and you've been on Adplexity or any of the spy tools, I am sure you've seen these ads. And well that's us, that's our offer. It's been very good and profitable!”
Anna says that they have noticed a shift in the last 2 years from VSLs, health, and Nutra to the world of lead gen in the financial space. These investment offers range from bitcoin offers to stock investments and they are mainly in the lead generation format.
“Interestingly a lot of the same advertising principles apply to all these niches. The offer is the main difference.”
Conclusion
Native advertising is a powerful relationship-building tool. Of course, the landscape is constantly changing, so advertisers and publishers need to stay up-to-date with the latest trends and best practices. With the tips above, we hope you now have an understanding of what specific niches work well in the top native traffic sources and how you can set up your campaign ads, landers, and offer pages in ways that have been proven to be successful.
This single guide alone can serve as your native ads spy tool if only you go a step further to implement the native campaigns as the team at Maxweb did.
