On December 11th, a significant free meetup took place in Bali, featuring compelling presentations. Besides the fantastic photos we brought back, we've uploaded recordings of the speakers' talks on YouTube and prepared a series of articles with transcriptions of the presentations.
Following Vladislav Bochkarev, Alexey Gromovikov, Founder & CEO of TeslaTraff Agency, took the stage. Alexey shared insights into the accounts his team uses for effective ad spend, explaining agency offices, account types, and their operational methods.
Stay up-to-date with the latest affiliate marketing news, articles, guides, and case studies. Subscribe to our Telegram Channel today!
Alexey's team has been channeling traffic to gambling on Facebook, and mobile apps, for over 3 years. During the talk, he disclosed the account types they find most effective.
Effectiveness, for them, involves maximizing the spending amounts they can generate from these accounts while avoiding unprofitable ad campaigns.
Team and Account Management
As the speaker revealed, at certain stages of their development, their farming department consisted of 22 people, handling routine tasks offline. However, they've shifted away from this model because there are various categories of accounts to work with.
Next, he discussed evaluating KPIs. The key aspect they identified was that the less you pay for each dollar spent, the more effective the material choice becomes. Alexey highlighted the importance of monitoring this ratio, illustrated with an example from the presentation slide.
In essence, if you spend $100 on an account and generate $ 1,000 in spend, each dollar spent is worth 10 cents. If this ratio continually decreases, you are moving in the right direction.
During the presentation, Alexey highlighted several account types:
- Rented,
- Agency,
- Logs,
- Brutes,
- Farms (Kings, Autoregistred).
While he skipped detailed discussion on two, he delved into the others.
Account Types
- Rented Accounts: These are accounts of real people obtained at the early stages of their development. They rented accounts to users, used them until the account 'died,' and then ignored the owner.
- Agency Accounts: The main focus of the presentation. Despite primarily working with Facebook, Alexey's team has experience with various platforms. For TikTok, agencies involve specific agreements with the platform, allowing affiliate marketers to access accounts, passing moderation.
On Facebook, an agency account combines rented accounts, logs, brutes, farms, kings, and auto registrations skillfully molded into a unified entity.
- Farms and Auto Registrations: Both can be developed from scratch with a team. Alexey gave an example of his 22-person team developing these accounts daily, following specific guidelines, for buyers to use.
- Agency Offices: Alexey's team began working closely with them last year. They significantly increased average spending from the office, even though others in the industry often complain about tightening screws. Alexey says their team can sustain an office averaging $ 4,000 daily.
How to identify agency offices:
Payment and Card Linking in Agency Offices
The speaker shared that his team, accustomed to working with farming and other offices, typically pays for ads themselves. They enter the office, link their payment method, and use BROCARD or a similar service. However, when it comes to agency accounts, the agency itself takes on this responsibility. They offer accounts already linked to a payment method.
This approach eliminates the risk-payment issue, which can significantly impact the ability to launch campaigns and spend money from the office.
Alexey's team pays agencies in cryptocurrency, transferring to USDT or some alternative crypto. The cost ranges from 5 to 15%, depending on the number of intermediaries between the agency and the media buyer and how persuasive the media buyer is.
Main Points of the Presentation
It's essential to note that agencies will only want to work with you if you can ensure daily spending of at least $500. This can be challenging for understandable reasons. Average holding periods range from 10 days to 1.5 months, requiring financial preparedness; otherwise, success is unlikely.
According to Alexey, agency offices may be in short supply. They have almost no risk payments but come with policies. Violations affect the availability of agency accounts. Per the terms of working with a webmaster, the agency must replace each banned account with a new one. Consequently, if demand increases suddenly, the agency's workload also grows.
Therefore, for testing new GEOs and creatives, Alexey's team continues to use farms. They launch them by purchasing from the market, then run what has already proven successful. This strategy allows significant growth in spending.
No software that allows a media buyer to launch hundreds of offices on automated principles can match the spending achievable on agency offices.
The speaker emphasized a key point: the traditional operational tasks familiar to media buyers in a team are nearly absent when working with agency offices. There is no need to sift through tons of cookies, input everything into an anti-detection browser, and then transfer it to Dolphin.
Question from the audience: What GEOs do you use?
Alexey: We don't have any favorites; I can't highlight anything specific. But we've closed, probably, the most revenue from Brazil. Speaking of First Deposits (FD), it's also Brazil because FDs are cheap there. Also, Canada, Australia, Central Europe, and the Nordics perform well.
Conclusion
In his presentation, Alexey shared insights on working with agency accounts, their advantages over other account types, and interesting aspects to consider when collaborating with agencies.
