This week we are coming to you with an analysis of the best creatives to use in the gambling niche with a focus on Portugal. Portugal is a popular GEO among affiliate marketers, and we are using spy tools to see which creatives are attracting traffic. Our goal is to study interesting creative examples, learn from both mistakes and successes, and help readers make their own effective creatives that lead to high conversion rates.
Let's keep in mind a key point: when using spy tools, they should be used for inspiration and analysis only. Simply copying someone else's creative and directing traffic to it usually doesn't work well. Poor-quality videos and the risk of creative rejection can seriously hurt your conversion rates and overall success.
GEO
All the creatives we're looking at come from the Wolf Treasure app:
It's important to remember that the app's design significantly impacts how effective the creative content is. When the designs closely match, the click-to-install conversion rate tends to be higher, and the cost of app installations is lower.
Terrible News Approach
In earlier parts of this series, we've seen instances where the news approach didn't work well. But in this case, things are even worse. The news approach for Portugal, in general, seems like a questionable choice. Making a compelling video can be expensive, and given that Portugal is a Tier-2 country with relatively low CPA rates, trying out news-focused videos could end up being unprofitable. And to make matters worse, the quality of this approach is also problematic. Let's take a look together:
The video starts in a studio setting, which is okay, but the host's delivery seems more suited for telling a murder story:
After that, the video shifts to a demonstration of the app, showing people winning large amounts of money. Unfortunately, this content doesn't match the actual app that the traffic is being sent to:
It then moves on to showing slots and banknotes:
Unusual watches that don't really fit the style of the gambling target audience:
The host comes back, this time looking unhappy:
The term "missile application" is used, raising suspicions that the bonuses being presented might be misleading, potentially sending traffic to a casino with a different offer:
Importantly, there's no clear call to action at the end of the video. The short clip is filled with issues in nearly every frame.
Here is the full video:
An Exciting Ad Creative with Great Design
Now, let's explore an interesting creative that offers a variety of fascinating solutions. The video starts by showing a random character being selected:
The spinning wheel matches the style of the chosen character:
Then a new wheel with multipliers appears on top:
Winning rewards, actual money, and genuine winning emotions come into play:
We then get a look at banking, with a growing balance and transactions from the casino:
Towards the end, the bonus conditions are revealed along with an invitation to download the app.
At the beginning, there are unique game mechanics that add a touch of originality. Then, we see money, emotions, banking, bonus details, and a call to download the app—there are plenty of interesting elements. Plus, the design looks really good. The music could have been more exciting, and instead of using an iPhone, it might have been better to showcase a banking demonstration on an Android smartphone. But these are minor points.
Overall, the creativity is impressive.
Here is the full video:
A Highly Creative and Unique Creative with Great Potential
We've never seen such a combination of elements before. It all starts with a deposit on the slot machine and the emotions of three people:
Right from the beginning, the small but important details stand out:
- The offer's logo is prominently displayed at the top.
- The characters' cities are mentioned.
- The GEO flag is placed at the bottom.
Then the video transitions to the usual ending scene, showing the bonus conditions and the offer logo:
But what comes next is a screen recording of the casino registration process. This move is intriguing and will likely significantly increase the number of people signing up. However, be aware that some Russian text fragments might catch the audience's attention and raise questions:
More banknotes are shown:
And finally, a strong call to action:
The creative look is quite unique, and it would be interesting to see the results in terms of installation, registration conversion, and deposit after registration. It's very possible that the creator made a good profit from such a creative video.
Conclusion
In Portugal, we've found a wide variety of creative approaches being used. People are trying out both good and not-so-good ones. Interestingly, those promoting products are experimenting a lot here. The way people respond and make purchases is quite different in this place. People who try to buy and sell for profit are working hard to find effective methods. This makes sense, but Portugal isn't as crowded with competition as some other European countries.
When we analyze these creative approaches, it's really hard to predict if they will actually lead to sales. Only by testing them out can we know for sure. However, we hope that we've given our readers some useful insights into how to judge these creative ideas and come up with their own successful strategies.
