On December 11th, a significant free meetup took place in Bali, and along with some fantastic photographs, we brought back recordings of the speakers' presentations. We've uploaded them to our YouTube channel and prepared a series of articles with transcriptions of the talks.
Pavel Panov, the Founder & CEO of INVISIBLE.TEAM, concluded the speeches at our meetup. Pavel shared insights into his team's work, the specifics of working with agencies, and how to spend volume from one account without app bans.
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About the Team and Working with Accounts
The theme of Pavel's presentation was "How to Spend Daily Volume from One Account Without App Bans." At the beginning, Pavel decided to talk about his company, sharing what they do and where they direct their traffic. The primary traffic sources include Facebook and Google.
Currently, Pavel's team consists of 25+ employees, leading to occasional volatility — some in profit, some in loss. During the presentation, Pavel discussed their strategies and applications, focusing on spending with apps. Google PPC is used for advertisers seeking high-quality traffic.
According to Pavel, 2023 marked a discovery in the affiliate marketing world, with the emergence of agency accounts. These accounts allow users to spend significantly from a single account without dealing with auto-driving or auto-registrations.
The company currently employs several types of accounts:
- Prepay for links.
- Postpay for apps.
Prepay accounts are less prone to bans, more trusted by Facebook, and allow for much larger spending. However, they have limitations when it comes to billing drops.
Therefore, Postpay accounts are often used specifically for apps. On these accounts, they ramp up until the grace period, reach the top, drop billing, and balance ROI.
Key Aspects of Working with Agencies
The company's approach to working with agencies is as follows:
- They don't use VPS, considering it outdated. Instead, they attach the account to a robust king, either Ukrainian or U.S., purchase corresponding proxies, and let the account rest.
- They emphasize the importance of the Fan Page (FP) in traffic driving. FP plays a significant role, and for that reason, FP is immediately purchased with PVZD. The team fills it for the app they plan to launch traffic on, allowing it to rest.
- Working with creative preview: they always use a preview to reduce rejections and minimize triggering the account.
Pavel also mentioned a few agencies they work with, such as Blue Glow, which provides excellent accounts for Google, Hong Kong, and China.
RWA APPS: What You Need to Know
The main feature and discovery for the speaker's team in 2023 is PWA (Progressive Web Apps):
In the face of the harsh WebView app storm, Pavel and his team decided to delve into this topic and fully understand it. The results they obtained were impressive, so they now exclusively use PWA.
Privileges of PWA include:
- No need to pay for installs.
- The app doesn't get banned.
- It's easy to tailor the design to fit the funnel.
In other words, you can fine-tune every element of your funnel. The team creates the app, creatives, making everything clear to the user.
PWA is a concept where people initially understand that it's similar to a scam. But in reality, it's essential to use all the tools wisely, attract popular personalities, and then it can catch people's attention. Thus, the main focus in working with PWA is a clear elaboration of the funnel.
There's a challenge with PWA: when traffic starts, it might initially break even or have a small ROI, making it seem like an unsuccessful launch. People often restart driving. However, this isn't always the case. In PWA, the pixel plays a significant role. Therefore, even the entire team can drive into one pixel. Pavel shared that they sometimes run at breakeven, with a small ROI, thus warming up their pixel. When the pixel accumulates many events, the entire campaign gets a boost.
The last decisive factor is the domain. When the domain matches your offer, all the pieces come together clearly for the end consumer, establishing trust.
Overall, Pavel Panov's presentation provided valuable insights into spending volume from a single account without app bans, with a particular focus on working with agencies and leveraging Progressive Web Apps for successful results.
Launching and Driving on Facebook: Strategies and Trends
To operate on Facebook, Pavel's team employs their own system for launching and traffic analysis, emphasizing scalability. During launches, they aim to activate 10-15 ad sets for maximum effectiveness.
A critical factor for success is starting with a small budget. Optimization tends to perform worse with larger budgets. Therefore, they often initiate ad sets with very low budgets, around $30-40. Afterward, they analyzed which ad sets resonated and which did not. At this stage, it's essential to pause everything that didn't resonate, and to achieve this, duplicating the successful ad sets as much as possible is recommended.
Following this, budget increments are necessary. Pavel illustrated this with an example from launching in Canada with $30-40 budgets. Initially, they achieved 3 installs. Gradually increasing the budget by 25% daily, within 3-7 days, they reached a significant volume. When each ad set reaches $200, with 10 or at least 5 ad sets, spending $ 2,000 becomes feasible.
Hence, careful attention to the campaign launch system and traffic analysis is crucial. These are two essential components in affiliate marketing, with no alternatives. Buyers must clearly understand how to analyze traffic and how to launch it. Launching a large number of ad sets with small budgets is a formula for success.
Summing Up and Trends in 2024
Following this, the speaker emphasized the need to combine all elements of the system: a trustworthy account, a good PWA app, a launch system, and a traffic analysis system. Another crucial element is the Invisible Team, meaning a team of skilled buyers. A lot depends on the buyer, so having an experienced and knowledgeable person is vital. These four factors are equal to spending volume from one account without app bans. This system gained traction during the WebView app storm.
In the concluding part of the presentation, the speaker discussed the trends for 2024 for those interested in working with apps. To scale further, Pavel's team decided to create a driving funnel, similar to those used for gambling. They ventured into driving on crypto offers, knowing there were almost no driving case studies in this niche. They created a central character, developed an app around it, and launched with a well-thought-out offer.
Even with a different offer, the results were excellent. Therefore, it can be said that crypto apps will be a 100% trend in 2024.
Why? It's incredibly cheap traffic, an open niche, large payouts, and significant ROI. It might not be the ROI everyone is used to seeing.
So, for those working with apps or wanting to try something new and cutting-edge, focusing on crypto apps is essential.
Pavel also highlighted the pros and cons of this promising direction for the upcoming year:
Conclusion
Pavel Panov, Founder & CEO of INVISIBLE.TEAM, shared insights on working with agency accounts, essential aspects of the growing trend of PWA apps, the system for successful driving, and provided tips for a successful Facebook launch.
Additionally, Pavel discussed a promising niche in 2024, outlining the advantages and disadvantages of this direction.
