There is no better way to earn extra income with your online store than having your current customers leave positive reviews and recommend your product to their friends. Most customers who go through a great experience with your product might want to do this but a little drive is what could be missing. That little drive is you the entrepreneur giving them the motivation to do so by giving them a commission whenever their recommended friends purchase from your e-commerce store by introducing a customer-focused affiliate marketing system in your business.
So the aim is to basically turn your customers into your own group of affiliate marketers.
In this article, we are showing you how you can turn your e-commerce customers into affiliates on Shopify by making use of the Social Snowball app that automates the whole process and makes you earn more revenue passively from your store without spending on advertisements.
Social snowball app is responsible for a number of case studies but in this article, we shall cover one whereby an e-commerce store named Bees Mission makes an extra 12% in revenue.
So What Exactly Does Social Snowball Do?
Social Snowball automatically converts all of your customers into affiliates as soon as they make a purchase on your online store. So when a customer places an order on your store, this will automatically create an affiliate account for them, generate a custom discount code with the customer's name in it, and give it to them to share across social media right from the thank you page.
Your customers become your sales reps and start working hard to bring you sales.
The Social Snowball app handles affiliate management like sending commission payouts and allows you to start generating affiliate revenue right off the bat. As the store owner, you get access to your own dashboard where you can track affiliate revenue, add funds for paying your affiliate commissions, and customize the entire offer flows for your affiliates as you’d like!
The real benefit that Social Snowball brings is allowing business owners to get back to focusing on building their brand. Other affiliate marketing platforms have manual, unintuitive, and outdated methods of acquiring affiliates. This leaves most of your store traffic unaware that an affiliate marketing program even exists, and happy customers without a productive way to share their love for your brand.
Case Studies of Using a Customer-Focused Affiliate Marketing System In E-commerce Stores
The greatest thing about using affiliate marketing strategies is that they simply work! Social Snowball is a no-brainer for all Shopify stores and positive results are always expected.
Bees Mission is a Miami-based e-commerce brand on a mission to save the bees. By selling cute bee-inspired fashion apparel, they donate profits to bee-related charities and are one of the hundreds of brands using affiliate marketing to bring them lots of new customers daily, on autopilot.
Jason, the Marketing Director of Bees Mission took us through their story of introducing such a customer-focused affiliate marketing system to their store:
Things started a bit hazy. Jason had stayed up till 2 a.m. working on marketing ideas, feeling frustrated with the lack of results from an expensive Facebook ad campaign and, well, just quite tired in general.
He came across the idea of having a customer-focused affiliate marketing and with his search, he discovered Social Snowball, the automation tool that could handle that.
Since it’s free to try he thought “Why not” and installed it from the Shopify App Store. The same night and just a few clicks later, all of their customers started signing up as affiliates.
After the first week, they already made an extra 4 figures in revenue without spending an extra penny on ads. After 2 months, Social Snowball increased its affiliate marketing program by 1 750% and its top-line revenue by 12%.
When asked how they got there he said:
“We just set up our preferences in the dashboard and went live. Social Snowball handled the rest”.
Bees Mission now counts on Social Snowball every day as a huge revenue source for their brand and is so happy with their new digital marketing companion that they said they’d recommend it in a heartbeat.
“The great thing is, it really works. Social Snowball is a no-brainer for all Shopify stores. Boosting sales without spending more on ads is every marketer’s dream!”, says Noah Tucker, the CEO and founder of Social Snowball.
He says there are several success cases they have heard from their users including:
- A clothing brand that increased its monthly revenue by 5 figures.
- A shoe brand made $11 000 extra revenue in a month.
- A business selling custom art is getting hundreds of extra orders
- A CBD brand that saw a 20% increase in sales.
The tool is now being used by popular stores including Brightly, Cookies N’ Kicks, and Latico. And that’s just a few of them, the success cases are endless!
Conclusion
Using customer-focused affiliate marketing is the way to go for e-commerce business owners and the good thing is that tools like Social Snowball automate all of this so you can go back to building your brand, developing new products, and focusing on your passion.
Let’s summarise what makes customer-focused affiliate marketing so valuable:
- You save time — it automates affiliate acquisition
- You save money — it’s way cheaper than other affiliate marketing software
- You have less stress — Social Snowball simplifies affiliate management and makes payouts a breeze
- You have happier customers — It gives customers a better way to share their love for your brand and an opportunity to make money
- You make more profit — Stores typically see a 10-25% revenue uplift and over 94% ROI as reported by Social Snowball.
“Customers see a positive ROI in the first month. If you have a store that’s already bringing in sales, it almost instantly pays for itself,” says Jason.
