In 2021, the media was buzzing with news about Mark Zuckerberg's metaverse. However, the focus was more on joking about Meta's VR game, Horizon Worlds, than admiring it. As it turns out, the company's journey with VR technology has its challenges. Yet, other digital giants are embracing virtual reality, and it's gaining popularity among users. So, the question arises: "What VR products exist in affiliate marketing?" Let's explore this in the article.
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What is VR and Why Users Find it Interesting
VR, or virtual reality technology, allows users to experience a transmitted world through sight, sound, touch, and in some cases, even smell. All actions occur in real-time, and maximum realism is a key feature that captivates users.
For instance, in the computer game Half-Life: Alyx, players use a virtual reality headset and additional accessories instead of a keyboard, mouse, and monitor. This immersive experience lets individuals see through the character's eyes, reload weapons, pick up objects, and move around.
Player examines a weapon. Actions in reality mirror those in the game.
VR technology was initially adopted by developers in the gaming industry. For example, the project Second Life, launched in 2003, served more as an exploration of virtual reality and meeting people than a traditional game. Notably, major gaming studios strive to release VR games.
Gaming is not the only sector where virtual reality is employed. VR technologies are integrated into cinema, education, and amusement park attractions. Unfortunately, not all these areas are relevant for affiliate marketing. Let's move on to the types of VR offers.
Types of VR Offers: From Headsets to Adult Content
In affiliate marketing, several directions can be highlighted:
- Offers tailored for VR device users.
- Additional products and accessories for virtual reality.
- Products for users without VR devices.
VR Porn as Exotic Content
The primary focus in the adult industry is the first-person perspective. Unlike regular adult videos, VR porn allows users to immerse themselves in the experience, looking around as they wish.
Example of a video for viewing through a VR headset
To create suitable content, studios shoot high-quality 360-degree videos using special equipment to capture objects from all angles around the main character. The complexity of these videos is offset by their high cost for end-users, enabling studios to earn through the sale of specific VR porn videos and subscriptions.
Rates on the VirtualTaboo.com website
What's intriguing for affiliate marketers is that studios collaborate with affiliate networks. Some even launch their own CPA networks. Partner programs like VRB Cash and Jerkpay offer VR technology-related offers, collaborating through CPA and RevShare models.
VR Games
The gaming industry is a leader in working with virtual reality. However, most games are developed and published by major studios due to the substantial costs involved. Small studios and companies creating freemium games lack the resources for such projects. This limits the options for VR games available to affiliate marketers.
Cpamatica's affiliate program includes the VR Fuck Dolls offer (a VR adult game) with lead payouts reaching up to $43. Admitad's affiliate program features offers from computer game stores, including games with virtual reality.
VR Headsets and Accessories
This category encompasses all products related to virtual reality. On Yandex.Market, there are over 100 products from various sellers, including virtual reality glasses for smartphones and headsets like Oculus Quest 2.
Yandex.Market has its affiliate program, offering payouts of up to 14% from new user orders. This allows affiliate marketers to drive traffic to specific products and earn commissions. Similar offers are available in other affiliate programs.
While VR technologies are gaining popularity, the choices for affiliate marketing are currently limited. Presently, affiliate marketers can engage with VR porn, adult games, and e-commerce.
