This type of affiliate program works by promoting investment services to an interested audience.

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20+ Best Investment Affiliate Programs and Networks [2023]

There’s a fair argument of whether or not $50 is too small for an investment and our opinion on this matter is you are only limited by your fears because $50 in today’s market can easily turn into thousands of dollars and eventually into millions of dollars with time if you invest in the right business. The question about what type of investment program to invest in is where affiliates come in because they stand as the bridge connecting risk-takers and the best investment program.

The good news is, as an affiliate in this niche, you can earn great commissions as well from helping people invest their money by connecting them to the right investment programs or financial programs. Even though there are a lot of risks attached to this affiliate program, the world is meant for risk-takers and this article will show you how to navigate through this market with minimum risk for you and your investors.

What Are Investment Affiliate Programs

This type of affiliate program works by promoting investment services to an interested audience. When you get anyone to sign up on the investment platform you proposed through a unique affiliate link, you will get paid for that in some programs. And it gets even better when the audience deposits some money. You will get a share of it, or a flat rate from the deposit as well. Promoting investment apps and solutions can be rewarding and to some extent, risky because getting people to trust you with their money to the point of investing that money on an investment platform you propose is not an easy task.

That is why you have to be selective with the type of affiliate program you affiliate with because the credibility of the investment platform will determine whether or not you get referrals to refer and also if your referrals will be taken good care of to the point where they leave good reviews on you which is important. As an affiliate looking to make it in this niche, this article will let you in on all you need to know about how this market works, and how to choose the best investment affiliate program to be affiliated with.

What Type of Investment Programs Are There

There are a lot of investment programs you can choose from. However, the benefit of choosing a particular one and promoting it is that you get to minimize risks due to multitasking and divided attention. Here is a list of the different types of investment programs you can choose from in this niche.

Long-Term Investments

This investment program deals with investment platforms that will take a long time for members to get returns on their investments. The advantage of this program is that it allows its members to concentrate on other activities while their money is being managed and invested by the platform they invested in and the returns are usually large.

Cryptocurrency Investments

As the name entails, this deals with cryptocurrencies. Thankfully, there are cryptocurrencies that have proven safe for investment, and you wouldn't have to go the extra mile trying to convince users to invest in this program. As an affiliate in this niche, you can easily recommend some of the best and most affordable cryptocurrencies for users to invest in.

Stocks and Funds

When you search on the internet today, you will discover millions of corporations that are selling shares at affordable prices. This reminds us of when Coca-Cola started selling stocks at the rate of $40 per share. You can find the best corporations with great futures that sell shares at affordable prices and then recommend such to prospects.

Retirement Accounts

We imagine that a lot of people on earth have the same mentality as we do regarding the fact that it is not too early to have a retirement plan. Surely, we do not intend to keep working forever, and this type of investment program seems to be the perfect solution for people like us. There are a lot of investment platforms out there that will allow users to create retirement accounts while their funds are being invested. You can also be affiliated with programs like these and see what comes out of them.

Trading, Charts, and Technical Analysis

With the rise of online marketing, there are a lot of things that can be sold and investors can easily take advantage of this. Take affiliate marketing, for instance, a lot of people buy products from people they've never seen before. And the joy about programs like these is that investors do not have to manage their accounts themselves. Everything can be managed online while they monitor the progress wherever they are. These programs can also show your audience trading analysis, charts, and insights to daily trading. By signing up for such programs, your audience can manage their assets with mindfulness.

Gold and Silver

With gold and silver being some of the most priceless resources we have on earth today, convincing users to invest in platforms like these will be quite easy because of their credibility. Everyone knows how expensive gold and silver can be and the fact that they only keep rising in the market makes them good investments.

Wealth Management Software

How about having someone manage your wealth while you go about other activities? And the fact that your money is not just sitting idle in any bank account makes this even more interesting. We believe a lot of people will be interested in programs that will add a quarter of value to their wealth, if not double.

Payment Models in Investment Affiliate Programs

In this niche, there are 2 payment models that affiliates can choose from which will determine how they receive their share of the referral action they initiated through their unique affiliate link. We will briefly go through each so that you will have a better understanding of how they work.


Cost per action is a payment model that is utilized in the investment affiliate market. This payment model determines how much investment affiliate programs pay affiliates for each action that their referral performs on the website. As an affiliate in this niche, whenever you refer users that act, any action at all on the website of the investment program you are affiliated with, you earn a specific amount of commission.

The action to be performed by users can be anything. It is however regulated by the investment platform you are promoting. Some of these platforms give free trials, and as an affiliate, prompting users to at least take free trials of some specific features on the program’s official website earns you a flat rate or percentage as the case may be. Some others might ask your audience to sign up on their website or subscribe to a plan. In CPA offers, a referral is compelled to take specific actions before you are paid your commission.


Cost per lead works almost the same way CPA does, even though it requires more of the referral before you are paid a flat rate or percentage. Unlike CPA which requires any action, and even minimal actions will earn you a commission, the cost per lead payment model requires users to deposit money first in their accounts after signing up, or purchase stocks or anything related, and then you get paid your commission based on percentage in most cases. In other words, your customers need to become leads or customers of that program.

The good part of the cost-per-lead payment model is that it can set you up for life. The percentages you receive from a single referral that keeps investing money or funding a trading account can go on for as long as that referral is active on the investment platform you introduced them to. It is also very easy to determine the impact of the marketing campaign of an affiliate marketer using the cost-per-lead payment model.

How to Choose an Investment Affiliate Program

Before choosing a program to promote, there are things you need to consider because they will determine the number of users you get to refer. In an attempt to point you in the right direction, here are what to consider before you choose any investment affiliate program to join.

Program/Product Credibility

Money is delicate, hence the need to be extra careful and take precautions that will not land you in jail. Because when you promote investment programs that are not credible, you will get people to lose their money and when that happens, they will come for you and we all know it won’t end well. We included this section to remind you of how important it is to consider the program and the product’s credibility of the investment program you are joining. Some good places to find out more about investment programs and how credible they are, are social communities.

Cookie Duration

A cookie is a piece of text that is designed to keep track of users' data. In the case of affiliate marketing, in this niche, cookies are the duration that your referral’s data will last until it becomes invalid. This means that there is a time limit set for you and your referral, no matter how many you were able to gather will turn invalid since that time limit passes. Some investment programs in this niche offer as much as 90-day cookies, while some prefer to keep this discrete. It is nonetheless important that you consider and be familiar with this before joining an affiliate program in this niche.

Affiliate Trackers

Affiliate trackers work almost the same way cookies do but in a better way. These trackers allow affiliates in this niche to keep track of their referrals, the kind of actions their referrals have performed, and also, how much they have, and stand to earn per commission in the nearest future according to the number of referrals they can track using the affiliates tracker.

The good news attached to this feature is that, as an affiliate who is affiliated with programs that have this in play, you stand to get bonuses in a case where you outperform other affiliates in the same program as you. You also get insights and tips to improve your sales and promotions.

How to Get Traffic for Investment Offers

As an affiliate in this niche, you should know where to find the right audience that will be interested in what you are promoting. The case about investment is different because investing is not an activity restricted to any party based on age or status. Anyone can invest so long as they have the capacity and knowledge to progress in this field. In this part of the article, we will look at how to create a good finance and investment website because that is the main source of traffic in this niche.

Domain Address and Website Host

With domain address and website host in play, there are varieties of options you can choose from, even though we would not hesitate to recommend WordPress for the sake of pointing you in the right direction. A website domain address ends with a .com for instance, “”. There are many options for domain addresses that you can choose from, but the advantage of WordPress is that it offers both a domain address and a website host. Plus, you can choose a plan you can start with as a beginner, even though you will have to improvise as time goes on to unlock the full features of your investment affiliate website.

Website Design

When you are done with selecting the best domain address and a compatible website host, the next step is to select a theme that best describes your niche and the program you are offering to prospects. Believe it or not, converting users begins immediately when they land on your page. The site environment determines whether or not users trust your offer and feel comfortable in your territory. Luckily, almost all domain providers give access to free libraries that are full of amazing designs and themes that you can choose from. The aim is nonetheless the same which is to make sure your website theme matches the affiliate program you are promoting.

Landing Page

The landing page of your affiliate website should depict what you are offering. Dealing with finance, you need to consider a lot of things and for instance, the seriousness of your website should not be mistaken. Be detailed as possible in creating the copy on your landing page so that visitors will be able to understand what you are offering at first glance. One thing with creating the best landing page for your affiliate marketing is that you can easily convert users when they come from the information you denote there, and also the design. Take note of this.


CTA (Call-to-action) links have been some of the major sources of driving quality leads to affiliate sites. SEO also plays an important role in this niche. The advantage of CTA is that it prompts users to take action no matter where they are on your landing page. But how will users find your landing page to the point where they are compelled to take action on it? Through SEO or search engine optimization. Optimizing your website gives you a great advantage. Search engines will be able to crawl through your site and bring it up whenever users come looking for anything related to what you are offering in the niche. Which is a great way of generating profitable traffic for your investment affiliate site.

Tips to Writing Perfect Investment Program Reviews for Affiliate Website

Now that you know how to create a good finance and investment website, another important thing we will like you to take note of is the kind of content you upload on this website that will increase the number of leads you get. Remember, you aim to get users to act through your affiliate link. If they perform even further actions like creating and funding an account or purchasing stocks, then you will be paid even more. With this in mind, here are some tips on writing good and profitable content for your investment website.

Investment Products Review

Writing product reviews has been profitable for affiliates even outside this niche. But unlike affiliates in other niches, you will need to be well-detailed as possible when writing product reviews. You will have a better advantage if you can include details and information about investment products that cannot be gotten elsewhere. This way, users will trust your information and not hesitate to click through your affiliate link.

Creating a good-structured product review should be easy. First, do your research on the affiliate product the program is offering, and second, try to dig out important information about every product you will be reviewing. But above all, try to make the content easy to read and not bulky. There is a huge possibility that users will abandon your product review if they feel it is too lengthy to read through. So you need to work with word count to get the main objective done which is to inform, and include your affiliate link so that you can convert them.

Investment Programs Review

Investment programs review goes even deeper than the product’s review and to some extent, way more important. The fact is, the credibility of the investment program determines the credibility of the investment product or platform that the program is offering. While making a review like this, you will have to go deeper and bring out the legitimacy of the program so that users can have a clear view of what they are getting themselves or their money into.

We will have to warn you that preparing a review like this can be complex to some extent and you will have to utilize your research skills to a great extent. Digging out the legitimacy of any investment program is not going to be easy because even scammers tend to put up a convincing front to deceive people. One of the places to get the best opinions about investment programs is a community forum where you can meet with great minds that can contribute better to your cause based on the reviews they make.

Investment Apps Review

Investment apps are somewhat connected to investment products. Investment apps are platforms where users can easily create an account and fund that account. Their funds will be managed by them, or experts while they carry on with other activities. As an affiliate, you can write a review of the best investment apps that users can invest in and let them in on the pros and cons of every app listed in your review.

You can include your affiliate link in the review list prompting users to sign up and invest if they find any app that meets their criteria. The most important thing above all is to make sure your review list only contains credible apps. When users find out that you are reviewing fake or invalid investment apps, they don't hesitate to leave a bad review about your site and that will be a major setback. Keep credibility in mind all the time.

Tips to Promote Investment Affiliate Offers Successfully

There are many ways you can promote investment affiliate offers successfully. Mind you, investment offers come in different forms, users can invest in anything as long as you can convince them into seeing the benefits of that offer. Here are some tips on how to promote investment offers successfully.

Keyword Targeting

Keyword targeting is one of the best ways to optimize your affiliate site if you want to get more leads. It is also one of the important steps to take if you want to promote your affiliate offers successfully. The way this works is simple. You will include specific keywords that search engines can detect in your website to bring up your content when users input any of the words used in your keyword while searching.

How to find the best keywords to use for your content is very easy. All you have to do is take note of the words that users search for that lead them to your page. This way, you can be able to narrow down a list of keywords that will bring only people who will be interested in what you are offering. Converting them will be extremely easy this way. Here's a list of keywords good for targeting in this niche.

Keyword Volume SEO Difficulty

Invest with fidelity

550 000 78

Investment calculator

246 000 68

Investment banking

135 000 67

How invest in stocks

40 500 84

Investment for beginners

27 000 76

Investment companies

22 000 85

Investment return calculator

18 100 70

Investment apps

14 800 80

Investment management

9 900 60

Investment property loans

8 100 67

Investment property mortgage rates

8 100 61

Investment strategies

5 400 73

Investment property for sale

4 400 67

Investment with high return

3 600 73

Investment where to start

1 600 17


Engage with Your Community

Building a bond with potential investors is a good way to easily get them to take what you are offering without thinking twice. The friendship you build will make them believe you have their well-being at heart, and you are not after money, even though that is your main objective as an affiliate marketer. Luckily, there are many communities you can engage with. For instance, you can engage communities where important topics that deal with finances are being discussed. You can give them ideas on the best way to go about investing in investment apps, and even recommend some to them. This will strengthen your relationship with potential investors.

Create Investment Tips Social Media Page

Thankfully, there are numerous social media platforms you can leverage to meet this standard. We got to find out that one of the best ways to win the heart of investors in this niche is to show you are looking out for them, and equally after their positive interests as well. You can create and own social media pages where you share investment tips and signals with your members. Sharing investment signals is another great means of connecting with investors. The takeaway is that, there are many ways you can get leads no matter what type of investment product, or program you are promoting. Think out of the box.

Case Studies

Here are some lessons learned from successful affiliates in the investment niche.

Case #1: The Motley Fool

The Motley fool has been around in the investment and financial world for a long time now (1993 to be exact). It is safe to say that they are the biggest investment and financial blog, and because of that, they make up to $1B annually. Of course, not all of that comes from affiliate marketing, but they have many posts with affiliate links on them, and this automatically makes us investigate how they work.

One of the secrets to the success of The Motley Fool is how they have guides and product reviews on almost anything. They have guides and product reviews on Credit cards, banks, brokers, crypto, mortgages, insurances, loans, tips for small businesses, etc.

Here’s a screenshot to fully capture what we mean by them having all types of product reviews in the financial niche. This is something you’ll have to focus on if you want to enter this niche. There will be people with lots of different needs, and you have to be there to show them how to do it. Of course, it takes time, but the Motley Fool teaches a valuable lesson here.

As you can see, they write on three different types of topics related to each financial topic: Best of Lists, Reviews, and Knowledge bases.

Case #2: The College Investor

The second successful blog on our list is The College Investor. This blog focuses on teaching the younger audience about investment, student loans, personal finance, etc. They have about 1M monthly viewers, so their average income per year based on affiliate links should be more than a couple of million dollars.

Here’s how The College Investor manages to get these insane views. Just like the Motley Fool, these guys have articles, guides, and “Best of” product reviews on several topics. Each topic, take for example investing, has 3 categories of articles: How to start (knowledge base), Tools and Accounts (Best of lists and product reviews), and Reviews of services and programs.

After checking their “Best of” posts, you can see that they have affiliate links for every product, tool, or service that they introduce.

They clearly state this on their disclosures page as well. This is something you must have if you want to do affiliate marketing in any niche.

This is just one category of content that they have. You can find multiple other types of content that makes them money on their site as well.

Case #3: StockDads

The last case on this list is one from TikTok. This one is one of the top ones on the search results if you search ‘investment’ or ‘investing’. StockDads talks about all types of trading, investment, and financial tips.

It doesn’t take us 5 seconds to find their Linktree on their TikTok page and find some affiliate links on that Linktree (TikTokers usually put their affiliate links and websites on their Linktree, so keep that trick in mind).

In the screenshot above, their affiliate link is the one pointed out in red. There are a couple of other links as well, but the affiliate decided to make this one bold and give it a little shake so visitors will click on it. It gives the visitor a good promise too: Use this link to get 15 free stocks. This is an amazing incentive to get people to click on your link.


While dealing with finances, you need to be extra careful. We believe this is one of the hardest and riskiest niches out there because a slight mistake will get you red-flagged by investors and investment programs as well. Nonetheless, we are here to guide you into making the right decision. The most important things to take away from this article are things to consider when choosing an investment affiliate program to promote. You don’t want to make the mistake of ignoring the credibility of the program you are getting affiliated with.

Above all, make sure to choose only investment programs and products you can trace their legitimacy. When you do, it will be easy to convince people to invest in that program or product and investors will sense the confidence you have when talking to them. You can also check the search keywords users use to land on your affiliate site through google. Crafting the best and most productive keywords will be easy if you know what they come looking for.