Overall: Hard to use on the surface. Needs better layout design. Rankings often do not reflect actual rankings. I've openend a ticket and it was blamed on not using the correct tracking type. Clearly was not the case.
Pros: Ranking discovery to easily add keywords you rank for, but it misses a ton of keywords.
Cons: Inaccurate results on a consistent basis. Poor UX design.
This review reflects the subjective opinion of the user, and not the official position of the editors.