Trucking affiliate programs and networks are basically businesses that provide trucking services and deals or logistic and freight services to other customers and businesses.

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20+ Best Trucking Affiliate Programs and Networks [2023]

Trucking is one of the hugest forms of transportation still in 2023. This is especially the case if we are talking about business-to-business transportation or business-to-customer transportation. There are various methods to earn from this niche as an affiliate, and that makes this niche a lucrative field to enter. It's worth mentioning that the trucking market value globally is about $2 trillion, and that makes it a profitable niche.

That is exactly why we are taking the time to explore trucking affiliate programs and networks, how to choose one, how to promote one successfully, and some ideas and keywords to make a website in this niche. So without further ado, let's get right into it.

What Are Trucking Affiliate Programs and How Do They Work

Trucking affiliate programs and networks are basically businesses that provide trucking services and deals or logistic and freight services to other customers and businesses. With their affiliate programs, they use the help and collaboration of affiliates to drive more traffic and sales and more customers toward their businesses.

Whenever a possible client or customer clicks on a link to a trucking or transportation program, affiliates can earn a Commission depending on how the program chooses to pay its affiliates. For that matter, you need to check the specific affiliate terms for every single affiliate program you want to collaborate with.

What Types of Products Can You Promote

By now, you might have an understanding of what you could be promoting in trucking affiliate programs, but let's talk more about what exactly you can expect to sell. It's not just trucking services or products related to it, but all sorts of other topics and niches as well.

Here's a list of all the types of products and services you can expect to promote in trucking affiliate programs and networks.

  • Truck Parts and Accessories: Essential components like tires, brakes, and lights, as well as accessories to enhance truck performance and appearance.
  • GPS Tracking Systems: Real-time tracking devices and software used to monitor truck locations and optimize fleet management.
  • Truck Rental Services: Temporary truck rental solutions for businesses or individuals needing transportation for specific tasks.
  • Freight Shipping Services: Freight companies that transport cargo efficiently and securely using trucks.
  • Truck Insurance: Insurance plans tailored to the specific needs of trucking companies and truck drivers.
  • Truck Repair and Maintenance Services: Services provided by mechanics to maintain and repair trucks for optimal functionality.
  • Truck Driving Schools: Institutions offering training and education for aspiring truck drivers to obtain necessary licenses.
  • Fuel Cards and Discounts: Specialized cards that offer fuel discounts and benefits for trucking companies.
  • Load Boards and Freight Matching Platforms: Online platforms that connect shippers with available trucking carriers for transporting goods.
  • Truck Safety Equipment: Products designed to enhance truck driver safety, such as dashcams and blind-spot detection systems.
  • Truck Accessories for Comfort: Items like truck mattresses, seat cushions, and organizers to enhance driver comfort during long hauls.
  • Truck Navigation Software: GPS navigation software tailored for truck routes, avoiding restricted roads and low bridges.
  • Truck Cleaning and Care Products: Cleaning supplies and products to maintain the appearance and cleanliness of trucks.
  • Fleet Management Software: Comprehensive software solutions for managing truck fleets, including dispatch and logistics.
  • Truck Stop Services: Amenities and services at truck stops, such as showers, restaurants, and rest areas for truck drivers.

Payment Models in Trucking Affiliate Programs

If you're new to the world of affiliate programs, one of the key things you need to grasp is how you'll get paid. Generally, these schemes have a variety of ways to compensate their members. This section is dedicated to breaking down how each of these craft-specific programs chooses to pay their affiliates.

Revenue Share

In the world of affiliate programs, one popular way to pay affiliates is through a revenue share model. Here, affiliates get a slice of the pie, a percentage of the product's price, as per the rules stated in the affiliate terms. Take for example, if the product costs $100 and the rate of commission is 10%, your earnings would be $10 for every successful sale. Naturally, pricier products bring in bigger bucks. This model is quite prevalent in many programs.

Cost per Lead (CPL)

Next up is the cost per lead, or CPL, model. This one's interesting because you earn a commission when someone shows interest in a business by doing something specific - like kicking off a free trial or joining a program. Keep in mind, what counts as a "lead" may differ from program to program, so you've got to be clear on what actions make someone a potential customer. As for how much you can earn, it typically ranges from $1 to $100, with an average of around $10.

Cost per Sale (CPS)

The cost per sale or CPS model is a bit like the revenue share model, but instead of getting a percentage, you're given a flat commission for every product sold. It doesn't matter if the product costs $500 or $2000, your commission stays the same. This model tends to be popular with programs that offer one or two types of products or services.

Cost per Action (CPA)

Lastly, we've got the cost per action or CPA model. Here, you're paid each time someone does a specific thing on the program's website — the exact action is outlined in the program's terms and conditions. Some examples might be signing up for a website, registering for a product, downloading an app, or getting a freebie. A fair payout for a CPA model usually sits between $1 to $10, but it can vary depending on the program.

What to Consider When Choosing a Trucking Affiliate Program

When you're selecting a trucking affiliate program, it's critical to choose carefully and concentrate on those that could give you a good bang for your buck. Your decision should be based on elements like product familiarity, commission percentage, brand trustworthiness, cookie lifespan, payment regularity, minimum payout amount, affiliate trackers, marketing materials and support, application processing duration, performance-based perks, and special offers and discount codes. Thinking about all these aspects will enhance your odds of success in your selected affiliate venture.

Your Familiarity with the Products

It's key to know about a product before you start promoting it. If you're not familiar with a product, do some homework. Read online reviews or watch videos about it. If you endorse a product without understanding it, you could lose your audience's trust, which isn't good for an affiliate marketer.

Commission Rate

Commission rates are a major consideration when choosing an affiliate program. However, they shouldn't be the only consideration. A high commission rate is attractive, but the average order value is equally important. A high commission rate won't mean much if the average order value is low. Likewise, a modest commission rate with a high average order value can still be quite profitable. It's best to select a program with a fair commission rate and a substantial average order value.

Brand Recognition

It's best to associate with reputable brands with solid reviews and a good reputation among customers. Happy customers are unlikely to blame you for any issues with their purchases. To check a brand's credibility, read reviews on impartial websites or ask questions on forums like Quora or Reddit. Your peers in affiliate forums might also provide insights about their experiences with a program. By doing this groundwork, you can make an educated decision about working with the brand.

Cookie Duration

Cookie duration is key when pushing an offer. It helps track a visitor's activity on a website and counts purchases made during the active tracking period, even if the visitor has been to the site before. The longer the cookie duration, the better your chances of earning a commission. Most affiliate programs use a 30-day cookie, but some might have longer durations.

Payment Frequency

Nobody wants to wait months for a commission payment, especially if affiliate marketing is your primary income. Most programs make monthly payments, but some might have different schedules. Programs that pay out less frequently are generally less desirable. They may wait to pay commissions until after the product return period has passed.

Minimum Payout

Some affiliate programs have minimum balance requirements before you can get paid. The balance varies by program, but many require at least $50 in earnings before you can cash out. Some programs have no minimum, which lets you get paid right away.

Affiliate Trackers

Affiliate trackers are web tools that give you data about how your visitors are performing on a program. This information can help you fine-tune your marketing strategies. These trackers should be provided on your dashboard if the program is networked.

Marketing Assets and Resources

Modern affiliate programs provide various resources, like logos, banners, text links, pre-written content, images, and ready-to-use landing pages or websites. These resources benefit both affiliates and the program. Not all programs offer these resources, so choose one that does, particularly if the products are visual.

Some affiliate programs provide product samples for testing and review. These samples help you understand the product and create more engaging and informative content. This, in turn, helps your audience make informed decisions, leading to more sales and potentially more commission for you.

Affiliate Support

New affiliates or those seeking more support should make sure a program offers accessible support through chat or email. Some programs have dedicated affiliate managers who provide tips to boost your earnings. Others send newsletters to keep you informed about new products and promotions. It's always a good idea to do some digging to find a program that offers the level of support you need.

Application Process Time

If you're eager to start, choose a program with a short application processing time. Some programs take weeks to review applications, while others give immediate access to the affiliate area. Don't waste time applying to a program that takes too long to process your application or may reject it.

Performance-based Bonuses

Many affiliate programs reward high-performing affiliates with higher commissions or bonuses for reaching sales milestones. If this appeals to you, keep an eye out for programs that offer such incentives.

Promotions and Discount Codes

If you want to offer promotions or discount codes to your audience, look for programs that let you create custom codes. Some programs help you create a code for your audience, while others may not. If you want to offer promotions, choose a program that allows you to do so.

How to Promote Trucking Affiliate Offers Successfully

Now that you know how to choose a trucking affiliate program out of all the available ones on our list, let's talk about promoting these offers and actually starting the process of making money. Here are a few steps tips and tricks for you to maximize your income.

Identify Your Target Audience

First and foremost, you need to understand your target audience. Your target audience in this niche can mainly include trucking companies, truck owners, fleet managers, logistics businesses, and truck drivers. There are various ways for you to tailor your promotional strategies to address the needs of these specific groups of people. Your audience should shape what type of content you make, what type of products you promote, and what you put your focus on 100% of the time. If you don't know what your audience wants you cannot make perfect content for them. Without knowing the exact pain points of your audience, all your content is going to be made up of water-purposeless content that will not attract anybody. Your offers should be shaped around the type of people who watch your content. So make sure you get an understanding of your audience before you move on to create content for different people who do not make up even 50% of your audience.

Content Marketing

After you know your audience and you choose how to create your content, it's important to write your content for content marketing on a website that you can host on your own domain or another domain like you're just starting out, it's important to target long tail keywords that will target the exact audience with a commercial intent that is ready to buy the product they're searching for. Instead of generalized topics like trucking companies or trucking services, try to focus on detailed keywords and key phrases like the ones shared below.

  • Best trucking companies for long-haul routes
  • Affordable commercial truck insurance options
  • Top-rated GPS tracking systems for trucks
  • How to start a trucking business with low investment
  • Essential safety tips for truck drivers on highways
  • Best load boards for finding trucking gigs
  • Long-haul trucking routes with scenic views
  • Truck maintenance checklist for maximizing efficiency
  • How to choose the right semi-truck for your business
  • Fuel-saving techniques for truck drivers
  • Exploring trucking career opportunities for veterans
  • Advantages of partnering with reliable freight brokers
  • Top trucking events and expos to attend this year
  • Pros and cons of becoming an owner-operator in trucking
  • Understanding trucking regulations and compliance standards

These are just a few examples of the keywords you can target in the tracking niche. In order to find the exact keywords that are good for your audience and good for your content marketing purposes, you should use platforms like SEMrush or Google Trends to find keywords with the lowest difficulty and the highest search volume.

Write a Killer Review

Writing a compelling review for trucking affiliate offers is a crucial part of affiliate marketing, as it aids in persuading potential customers and promotes the conversion of interest into sales. The review should not only detail the product's specifications but also provide genuine insights about the product's usability, effectiveness, and overall value. Here's a brief guide on how to write an effective review:

  • Title: Start with an engaging, informative title that encapsulates the gist of your review. For example, "Maximizing Efficiency with [Trucking Product]: A Comprehensive Review."
  • Introduction: Begin with a captivating introduction to grab the reader's attention. Share a bit about the product, its intended use, and what your review will cover. A personal anecdote about why you chose to review the product can also work well.
  • Product Overview: This is where you provide general information about the product or offer. Discuss the brand, the trucking needs it's designed to meet, its primary features, and any unique selling propositions it has. For example, you might mention the manufacturer's reputation, the product's durability, or its eco-friendly aspects.
  • Practical Experience: Sharing your personal or observed experience with the product is critical. Readers are interested in how the product performs in real-world situations. Discuss aspects like ease of installation, functionality, reliability, and efficiency. You can also compare the product to other similar products on the market.
  • Benefits and Drawbacks: List the pros and cons of the product. Be honest and unbiased. Benefits might include robust design, fuel efficiency, or cost savings. Drawbacks could be high upfront costs, complex installation, or frequent maintenance requirements.
  • Conclusion: Summarize your thoughts on the product and whether you recommend it. Reflect on who the product is best suited for and its value for money.
  • Rating: It can be helpful to give the product a rating, like a 1-5 star rating, which gives readers a quick reference for your overall opinion.
  • Call to Action (CTA): End with a strong CTA encouraging readers to check out the product or offer. This can be as simple as "Click here to discover the [Trucking Product] for yourself!"

Writing a good review requires a balanced approach, incorporating factual information about the product and its performance, as well as your subjective assessment of its pros and cons. Your goal is to help the reader make an informed decision, so honesty and transparency are paramount.

Email Marketing Campaigns

Once you have a website with content that actually drives traffic, you can start gathering up a mailing list and from there, you can send your audience promotions and deals from different trucking companies that your users can bookmark or keep in mind for later when they actually need the service. Plus, if you have limited-time offers or discounts that users can catch at that very moment, you can send them all to their email.

On your website, you should incorporate features like Lead magnets that offer users a discount code or freebies in exchange for their email address. Using services like MailChimp, you confirm this email list and send your audience newsletters with all the latest deals and offers.

If you don't have your own mail list, you can create one simply by purchasing an email list from MailChimp itself which mostly includes users that are likely to be interested in trucking offers.

Utilize Social Media

It's important for you to move on to social media after you have your own website. Even if you don't have your own website, social media can still be a great asset for you to put your focus on. For trucking offers, you can use YouTube, TikTok, and Instagram to share industry insights, news, product updates, and all the latest deals and promotions that users can catch.

If your content is in the video format in which you explain your first-hand experience with certain services, or review certain tracking services, then your video might actually reach people who might be interested in it. From there, you can guide users to a LinkTree page on your bio that will include links to your affiliate offers

Video Marketing

As mentioned in the social media section, video marketing is very good if you want to reach out to users dynamically by creating good video content. Video content in this sphere means creating videos about equipment demonstrations, truck reviews, interviews with industry experts, and all sorts of other content that you can get inspiration for from your audience or by searching on platforms like YouTube.

Keep in mind that your audience in this niche is mostly going to be interested in long-form content, so platforms like TikTok or Instagram they're not really the best places for your audience. Instead, YouTube is a great place to share videos and include links to your affiliate offers right in the video descriptions.

Industry Forums and Groups

For this specific audience, industry forums and groups are a great place to start from. You can start discussions, offer valuable insights, and interact with your audience and members in a way that answers their questions or gets feedback from them.

This group or forum can either be your own Facebook group or a forum maintained by someone else that you can become a member of. Remember that before you start promoting offers on a forum, you need to become a valuable member by answering people's questions for a while and getting points on that forum. Then, you can link users to your own articles on your blog that will include some more information about the topic of each thread. Next, users can find your information and your affiliate links right on your articles, and if they are interested, there is a good chance that they might click on it and purchase the service or product you're promoting.

Trucking Events and Trade Shows

Attend trucking events, conferences, and trade shows to network with potential clients and showcase the products or services offered through the affiliate programs.

Collaborate with Trucking Influencers

Another great way to get the exposure you need very quickly is to collaborate with tracking influencers by paying them $100 to advertise your page for you. When they advertise your page, users will rush to your account and find all the content and promotions you have prepared for them. However, before you do so, it's important to understand your returns on the investment you're making by paying influencers. Of course, If you're already an influencer or semi-influencer yourself come on you don't need to do this. But if you could definitely use this traffic, it's important for you to understand that your profits should be at least a few thousand in order for your investment of hundreds to be worth it.

Paid Advertising

Another great way to get a lot of traffic very quickly is through paid advertising. You can either run paid advertising on keywords on Google ads, which can show up on Google search results or on other social media platforms like Instagram, TikTok, Facebook, YouTube, and so on.

Keep in mind that before you rush into paying different advertising platforms, it's important to analyze your competitors using tools like ad spy tools to see what creatives They used that were successful for them.

Affiliate Landing Page Optimization

If you have a website, your landing page is the main place where users can find different actions to take such as grab a deal or discount. Your affiliate landing page should be absolutely optimized for every product you're selling. You can have different landing pages for each of the products too. For example, if you're promoting different tracking services, then you can create a landing page with a call to action right in the middle that drives users to click on it and cache the deal. You should include great imagery and visuals that indicate what your promotion is about. Plus, putting different phrases like limited-time offers can create a fear of missing out and users will catch the deal.

Also, including a discount code that users can copy and paste when shopping for a product can be helpful as well.

All these marketing slogans and tricks are great when trying to optimize your affiliate landing page. Remember that users should be attracted to the deal you're offering with just one glance at the landing page upon arriving on it. So avoid talking or writing lots of boring sentences. There should be one important sentence that talks about what deal users can get, one call to action, and one great imagery.

Offer Discounts and Incentives

Discounts and promo codes are one of the most important assets of an affiliate. Without discount codes, you are just a person who is recommending different products and if you're just starting out, it's very hard for users to trust what you're selling or even care about the product you're recommending to them. However, discounts and incentives like bonuses or promo codes can be very helpful if you are a new affiliate. Some affiliate programs will give you these discount codes but some others might not. It's important for you to check out the terms and conditions of each program, or even message your affiliate manager to ask for a custom exclusive discount code for your audience. This might be quite important to many affiliates, so before you start collaborating with an affiliate program, ensure that they do offer these discounts.

Customer Testimonials and Case Studies

On your website, it's very helpful to place customer testimonials or case studies of users that have enjoyed the services you're offering period of course, this is mostly a manufacturer or reseller thing and not really an affiliate thing period however, it's great to ask your affiliate manager if you can place some testimonials on your website that can help users decide better.

Participate in Webinars and Podcasts

Participating in webinars and podcasts is another way to promote these services. You can talk about different tracking services or review them in live sessions.

Utilize Affiliate Banners and Widgets

Your affiliate program will offer different banner ads and widgets for you to place on your website. The most important thing that you should do is to place them in the right places that won't disturb users from checking your content out but will kind of guide them to catch the deals or offers that are implied through those banners.

Provide Excellent Customer Support

Your job isn't really to provide customer support, but if a user has questions about certain products or services, you should definitely consider communicating with them to make sure they get the help they need. You can even ask for help from the main affiliate program customer support to help your audience.


In this article, we shared some tips and tricks about promoting trucking affiliate programs and networks. Make sure to follow the tips and tricks shared and choose the right program in order to make sure you get the revenue you deserve for your efforts. You can also check the affiliate programs and affiliate networks directory on our website to find other deals that might be interesting to your audience.