15+ Best Hair Product Affiliate Programs and Networks [2024]

How much money, do you reckon, you are willing to spend on a bottle of conditioner? Some people only pay less than $1, and some people spend close to $30.

The global hair care industry has finally reached US $91.23 billion (about $280 per person in the US) in 2023. That is a HUGE number!! However, this number goes way beyond just conditioners and shampoos. It also includes specialty accessories and hair repair treatments.

Affiliate marketers can get in on the hair product action by directing people to hair care providers that can assist them in resolving a problem. Do they desire more opulent hair? Do they want hair colors for sensitive skin? Do they want a solution to hair thinning? These are the kinds of issues that a marketer with an affiliate blog can help solve.

We have created this detailed guide on hair product affiliate programs and networks to help you get started. Consider how you can apply these guidelines to your hair and beauty niche marketing efforts as you read through them. We have shared some important tables to make things easier for you.


What Is An Online Affiliate Marketing Program

Online affiliate marketing can be explained in simple terms as an online referral process in which a brand selling certain services or products pays people when they refer customers to its website by using its website or social media platform to highlight its services and products. Marketers normally use hyperlinks to redirect interested people to the business’s (the seller) website, thus resulting in a successful sale.

Affiliate partners of the respective merchants or businesses have websites that promote the products or services of others. As an affiliate partner, if your blog or website consistently receives successful referrals, it can become a consistent and considerable source of passive online income for you.

Why Should You Do Affiliate Marketing

We all can agree that starting a business or a company is a viable long-term solution to achieve financial independence and secure old-age funds. However, there is a huge catch. We all can also agree that starting a business requires a lot of investment. You need to cater to staff management, shop rental, and equipment purchase to get your hair products shop and running.

Especially in the hair product and hair services niche, because of the nature of the profession, you have to be present at all times, and profits may change according to the seasons.

However, things are not quite the same when it comes to hair product affiliate marketing. With only a few hundred dollars, you can set up your own WordPress website with your brand and open an online affiliate business.

Using your talent and expertise, you are going to market other businesses’ hair products and earn sales commissions every time someone purchases through the recommendations you provide.

You can benefit from product sales throughout the entire year without relying on walk-in customers. Because this is essentially a web-based business, you can work from wherever and whenever you want.

 


What Type Of Products Can You Promote As An Affiliate Marketer In The Hair Industry

If you go to any online retailer, you will most certainly notice the following things listed under the hair specialty area. You can promote the following products via your affiliate blog. You can promote all of them or you can stick to one product, whatever floats your boat the best.

Source: Behind The Chair

  • Shampoo
  • Hair Extensions
  • Hair Supplements
  • Conditioner
  • Styling (for both women and men)
  • Hair oil
  • Styling Tools
  • Salon and Spa
  • Hair Color

You would know which product, or products, works more effectively or is more economical because you are the expert. As an affiliate marketer, your expertise and personal experience are incredibly useful to internet readers, therefore product reviews will be your bread and butter.


Where to Look for Good Hair Product Affiliate Programs

We recommend starting with popular hair product affiliate marketers because those people have an already established and running hair affiliate website that people already know about and interact with regularly.

Other features that we recommend being on the lookout for include:

  • Having a large selection of hair products available at all times.
  • add to the product profile area by including a customer feedback area, which you can subsequently use to back up the reviews you write.
  • Offer free delivery to your audience for a minimum purchase quantity; if customers spend more, you earn more.
  • Provide excellent customer service in connection with refunds or replacements.

To make things easier for our readers (AKA you!), we did some research and came across a list of businesses and stores that fit the criteria that we mentioned above. We have also added their payout commissions (or rates) for your reference in the table below:

Business or Store Commission Rate
Earth Tone Natural 10%
Sally Beauty up to 12%
Amazon Associates starts from 4%
HQ Hair 2-7%
Sephora up to 10%
Folica 5%

 


What are the Prerequisites of Ensuring Success with Hair Product Affiliate Programs

The internet is full of hair product affiliate marketing programs, but every program offers different commission structures.

If you want to earn the most money out of the affiliate marketing programs available to you, you need to go for high-paying hair affiliate programs. Here are some things you must follow if you want to reach your goals when promoting these affiliate programs:

  1. You Need to Have a Well-Established Blog or Website

If you want to advertise high-paying affiliate programs, you must have a trustworthy platform. A well-established website or blog is the best way to establish rapport.

Make sure that the product or service you are marketing has informative and compelling content. Quality content will attract your target audience and successfully direct them to your affiliate partner's website to complete a transaction.

  1. Be Professional and Reliable

When marketing a high-paying affiliate program, you want to be perceived as an experienced and reliable authority. Be specific about your offer while being transparent about your affiliate partnerships. Attempting to conceal your affiliate ties will only undermine your credibility.

  1. Give Your Readers Something Of Value.

When marketing high-paying hair product affiliate programs, make sure to create valuable content that contains resources, guidance, and information. Users will be more likely to believe you and purchase hair products through your affiliate links if they find quality and relevance in your content.

  1. Show a Proven Track Record of Sales and Conversions

You do not want to market a product or service that no one purchases. That is why having an outstanding track record of sales and conversions is critical to demonstrating to potential clients that you are advertising a worthwhile product or service.

  1. Make Sure That You Only Market The Best Products And Services

Your audiences rely on you to market only the greatest and most popular products and services on the market. As a result, you should be picky about the affiliate programs you recommend. Make sure you are just promoting the products and services you truly believe in.

To summarize, if you want to be successful with high-paying hair product affiliate programs, you must have a high-quality website, develop fascinating and compelling content, establish a strong social media presence, and cultivate a name for yourself as an expert in your area of expertise.


How to Select the Right Affiliate Program

Now that we have established what you need to do to make sure that you earn the most amount of money from your hair product affiliate products, let's move on to what you need to look for in the said affiliate program.

With a plethora of hair affiliate programs available on the internet, how do you select the best one out of the lot?

Here are some factors that you must keep in mind before you opt for hair affiliate programs.

  1. What is the Churn Rate?

The churn rate is the percentage of consumers who terminate their subscriptions or discontinue using the service within a given time frame. A high churn rate indicates that many individuals are dissatisfied with the service and are abandoning their subscriptions.

A reasonable churn rate is between 2% and 8%. The smaller the churn rate, the better it is for your blog. Higher turnover can have a substantial impact on your monthly recurring revenue. (MRR).

The churn rate is crucial because you want to market something that people use and enjoy. If the churn rate is exceedingly high, consumers will most likely stop using the service, which means the affiliate program will not generate any commissions.

  1. What is the Cookie Duration?

Before selecting an affiliate program, you should look at the cookie duration, which tells you how long a consumer has to make a purchase after clicking on your affiliate link before the sale is credited to you. Normal cookie duration is usually between 30 and 90 days.

Ideally, you want to identify affiliate programs with longer cookie durations, as this allows consumers more time to make their purchases. Programs with shorter cookie durations are frequently less profitable because the buyer is more likely to purchase from a different website before the sale is credited to you.

  1. What is the Average Order Value?

The average order value is the amount of money spent on the affiliate program. Average order value is vital to consider because it ensures you are marketing a program where people spend money and not just a few bucks.

  1. What is The Minimum Withdrawal?

Several hair product affiliate networks require a minimum withdrawal value before anyone can seek a payout. Consider marketing products with low minimum withdrawal amounts when selecting a high-paying affiliate network, or you will not be able to take your cash out until you have acquired a lot of sales.

  1. Does it Offer a Lifetime or One-Time Commission?

You should also think about whether the hair product affiliate program provides one-time or lifetime commissions. We encourage lifetime commission affiliate networks since they give you commissions on any future deals done by your referred customer. A one-time commission is still nice, but it is only paid once.

These are just a few factors to think about while selecting an affiliate program. Doing your homework can help you promote a profitable, high-paying affiliate program.


How Much Can a Hair Product Affiliate Marketer Earn

Let’s tackle the most important question: how much do affiliate marketers earn? Is it enough for them to leave their day jobs and pursue affiliate marketing full time or is it impossible to make affiliate marketing a full-time hustle?

According to Glassdoor, the average salary of an affiliate marketer falls around $55,824 every year. Affiliate marketers can make anywhere from $48K to $128K and this also includes extra benefits and additional pay such as profit sharing, cash bonuses, tips, commissions, and many more.

However, this affiliate salary estimate is for a salaried individual.

What about someone like an influencer, a business owner, or a freelancer doing their own affiliate marketing full-time?

According to a survey conducted by the team of Influencer Marketing Hub, the salary ranges from below $10,000 to all the way up to more than $150,000.


What Kind Of Earning To Expect In The Hair And Beauty Affiliate Niche

Most affiliate networks pay between 5% and 15% of the successful conversion of leads into sales from a specific link. However, a lot of sellers offer smaller commissions, particularly in highly competitive product areas such as shampoos and hair styling products. The majority of sales may result in a one-time payment; however, depending on the type of goods or service supplied, certain referrals may generate ongoing payments. Recurring payments are most common in subscription-based products and services.

For instance, if you are working on a hair or beauty product such as a hair care bundle with multiple products that costs $500 and the seller pays you a 10% commission, then you would be required to complete a minimum of 100 successful sales to reach a commission of $5000 and get your payment.

However, if you are working on something like Dyson AKA something super-costly that is worth around $10,000 and you get a 5% commission on every successful sale, then, in this case, only 5 sales would be enough for you to reach the threshold payment to get your commission.

There is no limit to the number of affiliate programs you can collaborate with, and there are many affiliate partners that work with numerous merchants and earn thousands of dollars every month. However, a significant number of newcomers do not even make the required minimum contribution.


How Can You Maximize Your Earnings as an Affiliate Marketer in The Hair Product Niche

Now you know the basics of hair product affiliate marketing, you can easily get started without any help. However, how are you going to make sure that you earn the most possible money in the hair and beauty niche?

Here is how you can outdo your competitors and make your mark:

  1. Begin by looking for the best hair affiliate programs (there is a detailed comparison below)
  2. Boost your conversion rates
  3. Quick SEO wins are the key here
  4. Always negotiate to get better rates

Now, let’s break all these steps down, one by one:

  1. Only Settle For The Best Hair Product Affiliate Programs And Networks

Amazon is the best option for beginners, but with its 1% to 3% commission rate, we will not say that it is a good option.

In fact, it is light years away from the best options.

Finding superior affiliate programs that offer 5%, 10%, or even 50% commissions on sales is the simplest and quickest approach to enhancing your affiliate revenues.

The most typical range you are going to come across is between 5% and 10%. Don't let the fact that these are nearly quadruple what Amazon will pay you put you off.

  1. Work On Your Conversion Rates

Apart from simply promoting better hair and beauty affiliate deals, you can try another super-quick way to maximize your profits by working on your conversion rate optimization.

This means that you should start by making small tweaks to your website or blog that get more visitors to click on your links, interact with your blog, and buy your recommendations.

In general, a few tips and tricks you can try to help with the increase in conversions include:

  • Use only high-quality pictures.
  • Create different call-to-action (CTA) boxes for all your recommended products.
  • Make comparison tables to make it easier for your audiences to quickly see the differences.
  • Make your number one product stand out from the rest.
  • Focus on E-A-T i.e., expertise, authority, trust, and build your brand.
  1. Quick Search Engine Optimization Wins

Most SEO initiatives, such as creating outstanding content or acquiring links, take time to bear fruit. However, if you know what you're doing, there are many low-hanging fruits in Search Engine Optimization that can produce results far faster.

Some of the techniques that you can try are:

  • Working on your internal link structure.
  • Fixing your website’s loading speed with caching.
  • Reclaiming broken and lost backlinks.
  • Optimizing your meta and title tags.
  • Refreshing and revamping your content.
  1. Always Negotiate To Get Better Rates

Finally, negotiating a better fee with your current hair product affiliate partners is the quickest and easiest approach to maximize your affiliate revenues.

This will not work for generic programs like Amazon, Target, or Walmart, but it will work perfectly for smaller brands. If you're already delivering to their partners a lot of traffic, it is usually a no-brainer for them to bump up your commission.


Comparison of the Best Hair and Beauty Product Affiliate Programs

Here is a comparison of the top hair product affiliate programs by credible and reputable brands all over the world. The comparison includes everything you need to know before you make a decision, including commission rates, payment terms, cookie duration, and more.

Hair Product Affiliate Program Commission Rate(s) Payment Terms Cookie Duration Application Required Marketing Material Provided
Hair.com by L’Oreal 20% Monthly Not stated Yes Text links and banners
Grow Gorgeous Multiple

Monthly

Not stated

Yes Text links and banners

Naturally Curly

5% Monthly Not stated Yes Links, coupon codes, and banners

Lipogaine

15% Monthly One day Yes Text links and banners

iRestore

2.5% Monthly 30 days Yes Text links and banners

Christophe Robin

Multiple Monthly Not stated Yes Text links and banners

eSalon

$20 bounty Monthly 30 days Yes Text links and banners

Earthtone Naturals

10% Monthly Not stated Yes Text links and banners

Puff Cuff

10%

Monthly Not stated Yes Text links and banners

Ghd

5% Monthly 30 days Yes Text links and banners

 


The Best Traffic Sources to Increase Your Hair Product Affiliate Programs Visibility

Let’s talk about the best traffic sources for your hair product affiliate marketing that will increase your blog’s visibility and get you a high-quality reader base in no time. Answer questions related to your niche and create original posts. Don’t forget to add affiliate links to your original posts.

Social Media — You can add affiliate links in your posts, captions, and your profile’s bio and pair them with product reviews.

Guest Posts — As an affiliate marketer you can write guest posts on hair products for other websites and add links to your products or your blog in the content. Moreover, you can also let other guest bloggers write and post content on your website.

Pinterest — Pinterest is affiliate heaven. As a hair product affiliate marketer, you can use keywords, repost pins, interact with the community, and create aesthetic boards to drive traffic to your affiliate website.

Podcasts — You can mention your products in the middle of an episode and add the link to them in the podcast description.

YouTube — As an affiliate marketer you can create product comparisons, listicles, how-to content, product reviews, and user journeys for your YouTube channel.

Paid Traffic — You can bring traffic via paid methods such as PPC ads and advertisements. Paid traffic is instantaneous.


Most Common Hair Products to Promote as a Beauty Product Affiliate Marketer

We have the traffic sources, and we also have the keywords. It is time to jump to the topics for your blog.

There is a diverse array of micro niches that you can get started with. We have added a few suggestions for you to start your affiliate blog. Try to focus your content on the micro-niche you choose:

  1. Hair Products for Curly or Frizzy Hair

This niche is quite narrow, yet there is a good volume of traffic for this particular kind of micro-niche. If you want to create even more content, you can start writing on wavy hair or silky hair once you have exhausted the niche you originally chose.

  1. Medical Products

This micro-niche sort of blends into the health and wellness niche. When marketing medical products for hair, you can promote medications to treat various ailments like baldness, alopecia, hair loss, and other problems. Medical hair products are actually quite a lucrative area to be an affiliate marketer in.

  1. Hair Adornments and Accessories

This niche presents a plethora of possibilities to create content. You can write articles and guides on almost everything. From bows, scrunchies, and designer clips to creating your own combs and decorating them, the options are endless.

  1. Hair Styling Products

This is also an amazing micro-niche to get into. Once you start writing about styling products you can easily expand to a YouTube channel.

  1. Hair Loss Products

This is also somehow related to health and hair, simultaneously. It works for both men and women.


Why Product Testing Is Crucial In Hair Product Affiliate Marketing?

Too often, affiliate marketers see themselves as merely promoting or selling third-party hair products. Envision yourself more of a trusted product expert whom consumers look to because of the knowledge you provide to enhance your job, value, and revenue. To obtain this level, you must prioritize product testing.

As an affiliate marketer, you must be familiar with and approve of the products that you promote. Otherwise, you are performing a disservice to your clients (and possibly setting yourself up for legal issues). It is difficult to respond to criticism about a product experience if you have never used the thing yourself. Test products and only advertise those you can confidently recommend.

Your readers want to believe that you only market the products in which you believe. You can advertise with integrity, develop stronger relationships with clients, and simplify the purchasing process by utilizing the items you sell.


Conclusion

Outside of your own hard work, good instruction may be the most critical factor in establishing a successful hair product affiliate blog or an affiliate YouTube channel.

You do not have to be alone during this journey. Get the best guidance from thought leaders and experts and enjoy a supportive community that will help you reach your online goal. Learn more about our affiliate programs and affiliate networks!