20 Beer Affiliate Programs and Networks [2024]

Who doesn’t enjoy a cold pint of beer at the end of a tiring day? If you’re one of the people who really enjoy beer, have experience brewing beer, or generally enjoy learning more about beer, you will definitely enjoy making money out of this niche as well.

It might almost feel unbelievable that you can promote beer affiliate offers and earn some commission on the side. If you have no idea how to do this, this article will give you a kickstart for making your own beer affiliate website or social media page and promoting beer products to people who might be interested.

In this guide, we will cover some topics about what beer affiliate programs are, how they pay you, how you can promote their offers, including top traffic sources, and tips and tricks for successfully promoting their offers.

What Are Beer Affiliate Programs and Networks

Your affiliate programs and networks are for businesses related to beer and beer products, who want to increase their reach and range of audience with the help of affiliates. As an affiliate, you can sign up on these affiliate programs and affiliate networks, find a merchant you can work with, grab your affiliate link or banner ads, and use them in your content, or your website to drive traffic to those sites. For every customer you refer to those businesses or every sale you make for them, you will earn a commission from their earnings.

What Can you Promote

Just like any business, beer-related businesses, have different types of products ranging between digital and physical services. Beer affiliate programs offer lots of different products for you to promote, including:

• Beer-making, wine-making, and kegging products, equipment, recipes, and ingredients. Not everybody buys a bottle of beer from the nearest store, and some people like to brew their own beer at home. For these people, there are lots of different equipment or products necessary so they can brew the quality beer they expect. Some businesses sell all the brewing equipment, products, and ingredients made by themselves to people who want to have the best homebrewing experience. There is a digital aspect to these services as well, which includes recipes.
• Craft beer. Craft beers are one of the best types of beer out there in the market and there are lots of enthusiasts who would give lots of money for the best craft beer. Luckily, there are lots of independent craft beer shops online that you can promote.
• Personalized beer boxes and gift baskets. If you know somebody who really likes to try out different beers, probably the best gift to buy them is a personalized beer box or a gift basket filled with different types of beer. There are services that allow you to fill up a gift box with different types of beer and personalize them for a gift box to your dearest, on their birthday or on the new year.

• Dispensing solutions. Whether you are a restaurant, or you have a bar at home, you really need those cool dispensing solutions that allow you to pour yourself a pint of beer. There are lots of services you can promote that offer dispensing solutions for all types of alcoholic beverages.
• Beer coolers. And nobody likes to drink their beer warm. There are lots of businesses out there that have innovative bottles and solutions that keep beers and other types of liquid cold.
• Bottle openers. These are some of the coolest products yet because they are customized to suit different types of audiences, from teenagers to veterans.

Payment Models in Beer Affiliate Programs

If you’ve taken a look at the type of beer-related products you can promote in these programs, you get an idea of the types of payment models available in these affiliate programs. They are a limited number of payment models these programs choose to pay you with, including revenue, share, and cost per sale. Let’s take a look at each one, and get familiar with how much money you can expect to earn with each.

Revenue Share

And most of the beer-related affiliate programs choose to pay you a revenue share, which basically means the business will share some of its earnings with you, in the form of a percentage of the price of the product. The commission rates in this niche can range from 5% all the way to 70%. Even though these offers might be super attractive, you need to be careful not to choose the wrong program, because some programs might have products that are harder to sell, and the more effort you put into them does not necessarily mean more sales for you.

CPS (Cost per Sale)

The cost per sale is a bit similar to the revenue share model, except that they do not pay you a percentage of the price of the product, but rather a flat rate that they specify from the beginning. These programs mostly have products that are either digital or fixed-priced. So, for example, if you are promoting a type of product that is only available in one price model, you can expect to earn a flat rate, starting from $1 to $100. If you happen to find a program that has different products for different prices, and the rate they are paying you does not seem to be fair, you can just skip that program.

How to Choose the Best Beer Affiliate Programs

There are so many different beer affiliate programs out there, to the point that you won’t get lost between the offers. However, the number of offers out there does not necessarily mean you should be choosing to work with all of them. We have brands with great recognition and products with great commission rates. You always want to choose the best offers, so you need to pay attention to the factors mentioned in the section to make the best choice among all the beer affiliate programs.

Commission Rate

The first and most important factor when it comes to choosing a beer affiliate program is there is a commission base as previously mentioned you need to choose a program with a high commission rate so we can maximize your earnings. For example, if the price of a product is $100, and the commission rate specified by the program is 10%, then your commission here is $10. Be careful not to choose a shady program with a high commission, because you never want to damage your own reputation or wait years for your money.

Cookie Duration

Cookies are the data the browser saves about your activity. For example, when a customer clicks on your affiliate link and visits a beer product shop, they might either end up purchasing something or simply leave. If that same customer decides to return later on and purchase something from the shop within the cookie activity, you will still get your commission.

This is why cookie duration is one of the most important factors affecting your earnings. There are lots of programs that offer lifetime or 365-day cookie duration, and there are some others that offer only a day or a week. You want to choose programs that offer the longest cookie duration. However, keep in mind that most programs will settle for something like 30 days so that is always normal.

Minimum Payout or Payment Frequency

And some programs might say that they will send you your money on a monthly, biweekly, or bi-monthly basis. Some other programs might ask you to make at least $50 before you can cash out any money. Some other programs might ask you to keep making at least $50 a month before you can cash out on that month. There are different terms for payout across different beer affiliate programs. So if you want to have your money on time and your income really matters to you, then you should go for programs that pay you monthly and don’t have a minimum payout threshold.

Affiliate Trackers

When we talked about cookies, we didn’t mention how the program tracks your sales or performance. I feel your trackers are a great way to get an understanding of your sales and performance thanks to the activity of cookies and site data. Some programs choose to provide you with their own affiliate tracker that gives you insight into your income and referrals. Some others may refer you to a network where you can see your analytics. There are also some others that don’t provide you with any type of data related to your performance, and in that case, you would have to find yourself a third-party affiliate tracker.

Your Familiarity with Their Products

Things can get pretty technical in the beer world. For example, brewing beer has its own techniques and rules. If you are promoting products that have anything to do with something technical or specific that you might not have the knowledge for, it’s better to stay away from that program or offer. It’s important for you to know what product you’re promoting to your audience so they can trust you and value your information. Since not everything is about promoting the products, and your audience expects to learn something from you as well, you need to keep their trust. So if you don’t know anything about the products that the program is selling, either try to learn more about it or look for another program with more familiar products.

EPC

Earning per Click is an important factor to measure how easy it is to promote a beer affiliate offer or how much money you can earn from it. EPC of a program is usually estimated after promoting offers of that program for a span of about 30 days, measuring the number of clicks earned from the promotion, and then calculating how much money each click has earned you, regardless of whether that click ended up in a sale or not. For example, an EPC of $30 means that you can earn $30 per click you get on your affiliate link.

Beer Brand Recognition

Beer-related products have a lot to do with food and health. So you want to make sure your audience stays safe and healthy. Especially when it comes to brewing beer or buying craft beer, brand recognition matters a lot so people don’t end up getting sick because of the beer you’re selling them. In order to learn more about the brand you are promoting. You can check online forums like Reddit and Quora to learn more about people’s opinions on a certain beer brand. Remember, promoting a shady product or shady service can damage your own reputation, and as an affiliate, you never want to do that.

Best Methods to Promote Beer Affiliate Offers

Now, let’s learn some of the most common ways to promote beer, affiliate offers, and earn as much money as you possibly can. Here are some of the top traffic sources and tips and tricks to promote beer affiliate offers.

Social Media

Social media is probably one of the most important sources of traffic for beer affiliate offers. Lots of people browse social media to find things they can entertain themselves with, and beer is one of the best things you can have when you’re having fun.

To create a social media page and promote these offers, you want to start by writing or posting pictures of your own experience with beer, different types of beer, different beer, brands, home, brewing, etc. you can make short videos and talk about some tips to make beer, tips to enjoy beer, tips for drinking beer, etc. If you are a professional beer lover, then you know what type of content beer enthusiasts will enjoy.

The most important tip here is to post videos and images that room will grab the attention of any beer enthusiast and immediately lure them to your page so they can check out other content related to beers or alcohol. Instagram is specifically an amazing place for this type of content. If you want to choose Facebook, Twitter, or TikTok, you can post the type of content that the audience on those platforms will most enjoy.

For example, on TikTok, short clips that include tips or attractive tables, including beer and food, using the latest trends and songs really get you lots of audiences. On Facebook, posting long-form content and visuals is also effective. On Twitter, you can post excerpts of your website content and encourage people to read them. Plus, on Twitter, you can engage in conversations about beer with other people and promote your offers whenever you can.

And all these types of platforms, you want to have your affiliate website link always on your bio or your page so people can learn more about you, and possibly find a product on your website that they are interested in, click on your family link, purchase a product, and earn you some income.

Website and Landing Page

The second most important traffic source for your beer offers is your website content. Remember that, even if you have a huge social media page, you still want to have a website or a landing page where you can show people your affiliate offers and ask them to purchase something. If you don’t want to have a website, you can always use Medium or other platforms.

In recent years, a lot of people have started benefiting from services like a link tree that allows them to post, the most important links on a single page without having to create an entire website. So if you don’t want to write articles on a website and simply want to share your links with people on your social media pages, consider signing up for a Linktree page, posting all your affiliate links on it, and incentivizing people to click on one of them by giving them attractive titles, such as “get your first order with a 70% discount” or something like that.

If you want to make a website and a landing page, you can always do it for free or very cheap, using a hosting service like WordPress or NameCheap. You can also include a pre-landing page, which is a page that comes right before your landing page and includes all the latest offers discounts, and deals that people can catch before they even jump to your website content.

Websites are amazing for sharing your knowledge or affiliate promotions related to beers or home-brewing beer. Interestingly, there are always new people getting into the beer world, and nobody ever grows younger than 21. So there are always people who are going to want to learn how to brew beer at home, what types of beer there are, and what are some of the best beer packages to give someone they love.

You can achieve all of these by writing some articles and product reviews, which we will cover in the later section. But for your website, remember that it should be attractive, have all the most important information and deals on the first page, and include all the information that people would want to know about it, so they would never end up referring to your competitors.

Paid Ads

You can promote your affiliate offers by running ad campaigns. However, you need to be careful because lots of programs will consider it a false traffic source if you do PPC (pay-per-click) marketing with their brand name or keyboards, or if you run campaigns that drive traffic directly to your affiliate link. The paid ads you want to run should always target your own affiliate website or LinkTree page. People can click on your website link and end up purchasing the product, which, considering the low prices for running paid ads, the profit might actually be quite substantial.

You can run ads on your website or landing page on Google ads, Facebook ads, and Instagram ads. There are lots of different ways to get people to visit your website. If you want to promote a certain deal, you can always have a pre-landing page where people can find that exact deal and immediately click on it after arriving at your website from the ad.

Forums and Communities

This is probably not one of the best ways to leave your affiliate links on the website, but it is definitely one of the best ways to expand your audience space. You can always find beer-related forums, where people are talking about beer, products, home brewing, and other alcoholic beverages. If you have a lot of information on beer and alcohol, you can always engage in conversations and get yourself a lot of reputation. Then, you can engage in threads about recommendations or product suggestions. In that case, you can always leave your own link or website link so people can catch a deal, learn more about a product, or read a guide.

Remember that some forums actually don’t allow you to paste your direct affiliate links on the threads, and to do that you can either create a profile and include a link to your affiliate website, or you can use your link whenever it’s relevant and not in a way that it is considered as spam. Before you go on to doing something that the moderators would not like, remember to read the rules of each forum carefully and abide by them.

Product Reviews and Blog Posts

As we have mentioned before, when you want to promote a certain beer, product, or a list of different beer products in a single category, you can always write articles or product reviews and promote your affiliate products in them. Let’s go through a quick guide on how you can write an effective product review that will actually get people interested in the beard products you are promoting.

First and foremost, one of the important characteristics of a good product review is writing, unique and honest content that your audience cannot find it anywhere else. So, for example, instead of writing something generic about a beer product that your audience can find on any other website, you need to add value by adding a little bit of your own experience to it. If you have any experience using those products, you can include pictures to add some trust. If you have any recommendations or notes on the usage of that specific product, you can always add them to your review. Product reviews which mainly include facts and no human touch, will likely not be read by a lot of people.

The next important thing is to include some direct facts and brief information about the product, such as the price, parameters, pros and cons, some important highlights about the products, etc. Then, you want to include a few paragraphs about your own experience with the product. You want to give some background information on the brand itself and get beer enthusiasts interested in the product. As mentioned before, if you know the type of product and you know your audience, you can always come up with content that your audience wants to read.

Some of the formats you need to include on your affiliate website, and not just about beer products but any other product, are the “best of” articles, guides, and product reviews. The “best of” articles are essentially a list of brief product reviews, and you can expect more readers on those types of articles because a lot of people would want to get familiar with a product first before reading more about it.

The guides ensure that your audience will stay around if they need any information about certain processes or products. For example, you can include a guide on brewing beer from the beginning to the end.

Lead Magnets and Email Marketing

You have probably seen lead magnets everywhere. Read magnets are the little pop-ups that I ask you to enter an email so the website can send you newsletters or offers. You can really benefit from this as an affiliate marketer. If you have a website and you have some visitors, you can always show them those pop-ups that I sent for their emails. Later on, with the help of email marketing, you can send all your recent product reviews, articles, tips and tricks, promotions and deals, and more to their emails directly.

One of the benefits of doing this is that it keeps you in the loop and Makes people aware of your affiliate brand. A lot of people end up revisiting a blog after they first find the information they were looking for on it. Therefore, if you have their emails, you can always reach out to them and remind them of your blog and your latest content.

Catch Seasonal Promos

Beers get more popular during specific seasons. You guessed it. They are amazingly popular during Christmas and summer. There are also lots of deals and seasonal promotions that affiliate programs send out to their affiliates via newsletters. You can always catch these before other affiliates and let your audience know about them, using quick pre-landing pages or social media posts. Remember that during seasonal promotions, as an affiliate, you need to be much more active to get all the sales you possibly can. If you see an opportunity for selling more beer-related products in the months closing by, you need to increase your activity before the month comes. One of the benefits of the beer niche is that you can have products to sell almost all around the year.

With seasonal promos and discount codes, as well. This is an amazing chance to incentivize your audience to finally buy that package they were looking for, for a cheaper price.

Write Guides and Informative Articles

Brewing beer is honestly difficult. As mentioned, there are always going to be people wanting to learn how to do it. What are the best ways you can teach this to people is the images or videos.

If you have any experience brewing, you can always ask for a free trial of a certain product you are promoting, and make a video each showing your audience how brewing beer with those products is possible. An image speaks for 1000 words and a video speaks for 1000 images. So if you want to grab more attention, you can always go on YouTube and post videos about different beer products. Alternatively, you can just write about them on your website. Whatever method you use, remember that visuals are super important in this niche because they can lead to temptation. And that is exactly what you need.

Proper Keyword Research

Last, but not least, you need to do your keyword research properly. If you write the best content on your website about beers without proper keywords or search engine optimization, none of it would really matter because your content wouldn’t reach the correct audience in the first place.

To find the best keywords that your audience is interested in, you can check out websites like Google Trends or AnswerThePublic. You should always look for keywords that are longtail, meaning they are narrowed down to the exact product or service people are searching for on Google. If you write about the best equipment for brewing beer, you might not have much of a chance to land on the first page and find the right audience. But if you write about “cheapest beer brewing kits for healthy homebrews” you might just have found the audience that is ready to purchase the product the moment they see it on your website. The keyword difficulty might also be quite low, which allows you to compete with others easily, just by implementing basic SEO standards.

After finding a list of the best keywords in the niche, you should use them evenly throughout your text, in the alt descriptions of your images, in your headlines, links, etc. The more you optimize your content with these keywords, the higher your chances of landing on the first page of Google for the most commercial keywords.

Conclusion

You have a very easy job when dealing with beer affiliate offers. Your audience is people who are already interested in beer, which is basically everybody. So all you have to do is find them and give them an offer they cannot reject. You need to use visuals and interesting content to attract people to what you have to sell. If you follow the tips and tricks mentioned in this article properly and look at the examples provided, you can find your audience in no time.