We're super excited to kick off the Adsterra Podcast! After 11 years in the game, we've picked up tons of knowledge and real-world experience from top pros in the industry.
Join us as we dive into the hottest topics, insider tips for successful campaign launches, trends, challenges, and hidden gems in different verticals.
Check out the first episode of the Adsterra Podcast, where we chat with Garbis Tapacian, who has unveiled top-notch iGaming and Sports media buying hacks. It's a deep dive into the future of iGaming, ad formats that really work, and fine-tuning your campaigns for the best results.
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Experts of Episode 1:
- Mikhail Zhukov, Head of the CPM Department at Adsterra
- Garbis Tapacian, Senior Media Buyer at Betwinner
What’s in the Episode 1?
Global trends
- Tips for media buying during big sports events
- Sports that are seeing a spike in traffic and engagement right now
- Can a single Geo really convert well for certain sports?
- Countries where desktop traffic is king
- What’s the iGaming scene all about? And how do Asian markets fit in?
- Should you target "all sports," and why could that be a good idea?
- What’s the future looking like for the eSports market?
Vital basics
- Whitelisting/Blacklisting tricks
- How to avoid over-optimizing right out of the gate
- Pop vs. Push traffic: which one works better for your budget?
- iGaming campaign localization: it’s more than just language
- Thematic traffic sources: which ones actually help boost conversions?
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Is that all?
There's more to it, and you're spot on! Our experts will help you decide between mainstream and niche traffic with tips on running traffic tests and nailing the right balance for your iGaming campaigns.
We'll also dive into one of the trickiest topics: ad formats. Garbis Tapacian shares his go-to rules for optimizing global iGaming campaigns. Plus, we'll reveal the top sports events to target and some unexpected sports that might perform well in certain GEOs.
And no, desktop traffic isn’t disappearing anytime soon! Check out Garbis Tapacian and Mikhail Zhukov’s talk in Episode 1 of the Adsterra Podcast for the full scoop. Don’t forget to subscribe for the latest updates! Adsterra Podcast is available on YouTube, Apple Podcasts, Spotify, Castbox, Deezer, Overcast, Podcast Addict, Pocket Casts, and PlayerFM.
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Links to other platforms:
