One key reason behind enlisting any advertising strategy is to increase the site revenue for maximum sales. This is why marketers are always on the lookout to find the best possible solutions to increase the revenue generated from these strategies.
Similarly, Google AdSense is one such tool that is used to increase the revenue per page impressions. One of the main metrics that most publishers are usually chasing is this, the RPM. Honestly, they are right on target if they are doing so because it can either be a complete nightmare or can end up being the best thing that has ever happened to them!
Here, the publishers might face difficulties as the RPM fluctuates quite a lot. Some days, it might shoot high and land in the stars, at other times it would fall face flat down in the ruins. Unfortunately, there is no way to predict what the next day holds when it comes to RPM.
That’s exactly why you hear Google AdSense publishers repeatedly ask on public forums about "How to increase AdSense RPM?"
Even though there is no way to suggest the strategy that would work for your business, there are quite a few things that you can try out. This is why in this article today, we have a lineup of some very interesting steps that you can take to monetize your Ads and make big bucks!
However, before we start, let’s quickly run down on what RPM is and what are the benefits of tracking this metric.
What Is RPM
RPM stands for Revenue Per Millie, which is the estimated revenue that you can generate by serving a few thousand page views to the audience. Confused? Don't worry, here is how you can calculate it.
If you want to calculate the exact number, you can use this formula:
Page RPM = (Estimated earnings/Number of page views) * 1000
For example, if you earn an average of $50 form 500 page views, then you can check out RPM by ($50/500)*1000 that is $100. In other words, if your advertisements can deliver 1000 page views, then you will earn $100.
Factors Affecting RPM
Before we get into the actual strategies to increase your business page’s RPM, you should understand the two key factors behind the estimate.
- CTR: CTR is an abbreviation for Click Through Rate, which is normally known as the number of clicks that they can get from the Ad for a certain number of impressions. Therefore, if your website earned a total of 5 clicks from 100 impressions, then your CTR stands at 5%. The thumb rule here is that the higher the CTR, the higher would be the page’s RPM.
- CPC: CPC is an abbreviation for Cost Per Click, which is the amount that an advertiser or a marketer pays for a single click. The number is highly variable based on the content on the ad, the context of it, and the vertical.
As a publisher, you need to ensure that both the numbers are as high as possible. You can do that by publishing and curating high-quality content that works for the niche that you are targeting. Quality content is the only way to attract a good clientele, hence increase page views.
Secondly, focus on your ad placement. Ensuring that your ad is strategically placed is the only way to ensure that viewability is high. Lastly, ensure that the Ads are highly relevant and that they resonate with the viewers.
7 Ways To Increase Page RPM
Attracting high intent, and well-targeted traffic is your golden ticket to increase your AdSense RPM.
There are endless ways to increase page revenues, which you can implement and experiment with. It all comes down to what works for you and what doesn’t. To help you get a head start, we have compiled a list of 7 techniques that you can try out.
Focus on Increasing Organic Traffic
Organic traffic tends to attract the right crowd, which is why they stay on the page for longer durations and scroll to the end for relevant content. Google collects this information and notes down if the site is visited via the Google search.
This allows the advertisers to understand their audience and bid effectively to win impressions. If you can successfully analyze the sources and figure out the acquisition sources, you can implement your strategies in a much better way.
For example, if you own a boho cloth shop, and the majority of your audience comes from Twitter, then that is your cue.
Right Formats Are the Key
AdSense doesn’t just offer you display Ads, they also have a huge library of ad formats, such as videos, expandable ads, and text ones. You can experiment with either one of them or use a combination. There is no way to guarantee that you would get your results with one specific time, which is why you can try out different combinations and stick with the one that works for you.
Analyze your current tactics and figure out the black sheep to replace them with a high-performing ad format.
Ad Size Matters
Responsive ad size is very important for a greater turnover. According to Statista, more than 50% of the total traffic is via mobile phones, which is why you cannot cross out that population from your ad strategy.
In AdSense, size plays an important role. For example, Ad units, such as medium, wide skyscraper, and leaderboard generate a greater result for publishers, as they are more in demand than the other ad sizes.
In addition to this, you need to focus on the viewability of the ads, according to a study by Google, here are the top viewable sizes:
Upgrade to Google Ad Manager
If your page is doing fairly well and you have a high amount of traffic on your website, such as 200,000 page views or more, then you should think of taking it up a notch. You can sign up for the paid version of Google Ad Manager, which allows you to set and target direct campaigns with Google AdSense and other networks.
Therefore, if your sales team has direct deals, then you can fill the main part with direct well-targeted ads and then fill up the remaining space. This way, even if Google AdSense cannot find the perfect space for you, it will pass down the request to its ad network, which ensures a 100% fill rate.
Optimize User Experience
You might be sick of hearing the word optimize as advertisers and publishers, but you cannot run away from it. The goal of your advertisements should be to provide a relevant, error-free, clean, and acceptable ad-content, which is in line with the community standards of the platform that you are using.
It takes time to experiment and find the right number of ads that will help you get there. To start, use a few ads and try to stick to one strategy for some time. One of the key ways to ensure better UX is by limiting the number of ads on one webpage.
Cluttered space is a huge turnoff, especially if you are trying to read something and the ads keep on popping up in between. Once, you reach a sufficient amount of page views and a proper scrolling rate, then you add more Ad units. Even then, try to disperse them properly around the page and don’t just dump them there.
Play Around with Ad Refresh
Instead of increasing the number of Ads, you can experiment with Ad refresh as well. Ad refresh is essentially a way to increase the time that a viewer spends on your website, by requesting a new Ad if they are not happy with the existing one. Ad refresh is based on periods, user actions, and external events.
It helps in monetization and you get a chance to capitalize on the time and increase your RPM. However, you might have to partner with another Ad network as well, so that in case Google AdSense is not able to put on an Ad in the given period, it can pass on the responsibility to someone else.
Improve Your Content and Content Suggestions
After you have a certain amount of visitors on your screen, your next duty is to ensure that they stay to read what you dish out for them both in terms of blogs and Ads. Increase your content score and ask yourself if you are doing justice to it.
You can also use high-paying CPC keywords as a cherry on top. Tools, such as Google keyword planner are your best friend here.
Most publishers do not focus on the suggestions that they put out. It is highly unlikely that anyone would read an article about weapons when they are currently on a lifestyle page.
Conclusion
We have listed a few of the best techniques to increase page RPM and make big bucks with AdSense. It is best for all to experiment with these and think of some new ones to try out. Always, remember that marketing strategies take time to yield results, therefore, don’t lose hope and do your level best!
Do you prefer quality over quantity of content and Ads?
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