Do you ever have wild dreams? No, not those kinds of dreams! I'm talking about launching a product and earning six figures in just one day. That’s exactly what Danny Postma did with his SEO course. In just one day, his course made $106,000 as 1,657 eager buyers signed up.
Danny Postma
So, how did Danny manage to pull this off? Let’s dive into the details.
A high-converting pre-order strategy
Danny didn't just launch any old course; he carefully crafted a pre-order page that attracted 10,531 visitors and achieved a staggering 16% conversion rate. For those unfamiliar with the numbers, that’s incredibly high — meaning that out of every 100 visitors, 16 people decided to buy the course.
The course was initially priced at a very accessible $49, which no doubt played a role in its success. But Danny didn't stop there. He implemented a clever pricing strategy that increased the price by $10 every time 100 sales were made. Now, the course is settled at $69, and it’s still selling like hotcakes.
Could he have charged more?
There’s a strong argument to be made that Danny could have charged a lot more for his course — possibly even $250 or $500 — and still seen strong sales. After all, Danny has a proven track record in SEO, having made millions through his various ventures, including his AI-copywriting SaaS, Headlime, which was sold to Jasper for around $1 million.
But Danny opted for the lower pricing strategy, possibly to attract a larger audience and create a sense of urgency with the price hikes. By keeping the cost within the “impulse buy” range, he capitalized on volume, and it’s paying off. With a current price of $69 and already 2,149 sales, it’s clear that this approach is working well for him.
The two pricing strategies for courses
When it comes to selling online courses, there are generally two strategies creators can follow:
- Low ticket x high volume (The Amazon Strategy): Think of this as selling $10 ebooks but selling millions of them. The low price point attracts a large number of buyers, and the sheer volume makes up for the lower price.
- High ticket x low volume (The Louis Vuitton Strategy): On the other hand, you can sell high-priced items — like $1,500 handbags — but to a smaller, more targeted audience. The high price compensates for the lower sales volume.
Danny’s approach seems to lean more toward the Amazon strategy, where he’s banking on high volume at a relatively low price. And with the course already selling thousands of copies, it’s clear this tactic is working.
Why did Danny’s course sell so well?
The success of Danny’s course isn’t just about pricing — it’s also about trust and reputation. Danny has spent years sharing valuable insights on platforms like X (formerly Twitter), where he’s built a loyal following.
He’s been transparent about his revenue numbers from his startups, which only adds to his credibility.
Before launching this course, Danny had already proven his expertise in SEO. His previous ventures, like Headlime and LandingFolio, showcased his ability to generate revenue using SEO strategies. In fact, Danny once ran a free SEO masterclass, further solidifying his status as an expert in the field.
But there’s another factor at play here: the allure of success. People want to replicate Danny’s achievements. They see his results and think, “If I follow his advice, I can do it too.” This desire to emulate success is a powerful motivator, and it’s a big reason why people are willing to invest in courses like Danny’s.
This phenomenon isn’t unique to Danny. Take Marc Louivon, for example. He made $100,000 per month for several months with his project Shipfast, and people flocked to buy his coding boilerplate, even though there were plenty of free alternatives out there. Why? Because they wanted to “ship fast” like Marc.
The same principle applies to Danny’s SEO course. The information he’s providing may be available elsewhere, but it’s his proven track record that people are really buying.
The power of proof
Adam Wathan, another successful course creator, explains it well: selling information products is easier when you have a track record of success. Running a business is tough, but selling info products based on your own achievements can be much simpler in terms of overhead and effort.
If you’re thinking about selling an info product yourself, take a page out of Danny’s book. First, build a solid “proof of work.” Show that you know what you’re talking about and that you’ve achieved real results. Once you’ve established that credibility, you can sell information based on your success.
Remember, people don’t usually buy something the first time they see it. They need to see it multiple times, and they need to trust the person behind the product. That’s why Danny’s consistent presence and transparency have been so crucial to his success.
Conclusion
Danny Postma’s SEO course is definitely a great example of how to combine proof of work, smart pricing, and a loyal following to create a product that sells — and sells well. Whether you’re looking to launch your own info product or just curious about what makes a course successful, there’s a lot to learn from Danny’s approach.
