Today, we’ll get to know Zach Williamson, a 29-year-old content creator living in San Francisco. Basically, Zach helps companies look good online by managing their presence on platforms like Instagram, Twitter, and TikTok. He's pretty good at what he does — so good, in fact, that he's become a bit of a big deal in the world of social media marketing. People in the industry often turn to him for advice and insights on how to make brands stand out in their niches.
Apart from his clients’ work, Zach's not just talking the talk – he's walking the walk. He's the brains behind two super popular social media accounts, Culture Crave and Latest in Space. Together, these accounts have reached over a million followers. Not bad, right?
But there's even more! Zach also runs his own agency called From the Drafts. They provide lots of services for such big-name clients as Rolling Stone and Friday Beers. We're talking everything from giving advice to managing accounts, creating eye-catching graphics, running paid social campaigns, and even writing content. With a client list like that and his own social media success, it's no wonder people are calling Zach the go-to expert in this field.
Today we'll uncover how he built his success, his secrets to managing digital brands, and the tactics he uses to make money and grow his business.
From humble beginnings to a social media empire
Zach's journey to building a social media empire began at the tender age of 18. He started building social media accounts, which eventually led to creating gallery sites, learning SEO, and monetizing those sites with Google AdSense. His curiosity and entrepreneurial spirit were fueled by seeing other social media influencers making money from their online presence. It took him four months to gain his first 100,000 followers and just eight months to hit 1 million followers.
Over the past decade, Zach's approach to social media has undergone a remarkable transformation. What started as a simple experiment in building a social media presence has evolved into a sophisticated and refined strategy that has become the hallmark of his success. With a keen eye for innovation and a passion for staying ahead of the curve, Zach has continuously adapted and refined his tactics to navigate the ever-changing social media landscape.
Zach's early days on Twitter and Instagram laid the foundation for his future endeavors. He quickly discovered the power of these platforms and honed his skills in creating engaging content, building a loyal following, and leveraging the latest trends and algorithms to reach new audiences. As his influence grew, so did his ambition. He began to experiment with new platforms, exploring new channels and strategies to expand his reach and build his brand.
The breakthrough moment
Zach's big break came when he landed an internship at CollegeHumor, a leading online comedy platform. The internship turned into a full-time role, where he worked with the team to build and manage their social media channels. This opportunity introduced him to influential people in the industry, including Ricky Van Veen, Kai Hsing, and Dave Rosenberg, who took a chance on him and helped him establish his career in social media.
After CollegeHumor, Zach landed a marketing contract with Cycle & ESPN for their collaborative project, Buckets, a short-form Twitter show. This project was born from a cold DM, which highlights the importance of networking and building relationships in the industry.
Growing the business
Since launching From the Drafts, Zach's marketing strategies have included word-of-mouth referrals, visibility from his own social media presence, and pitching himself to potential clients through cold DMs, Slack groups, emails, and job applications. The agency's website is currently under development, but it's expected to be a key channel for generating interest and new business.
Culture Crave, one of Zach's flagship brands, has seen rapid growth since its relaunch in June 2023, with over 300,000 followers and 1 billion impressions per month.
The brand covers the latest news in movies, TV, and video games, and is set to become a leading source of entertainment news.
Monetization and growth
From the Drafts generates revenue through a variety of channels, including:
- Zach's own brands, like Culture Crave and Latest in Space, are powerhouses in their own right. They bring in money through various channels, including creating shows for Snapchat Discover, partnering with brands on sponsored content, and leveraging Twitter's ad platform.
- The agency provides a vast range of valuable services to businesses. This includes expert management and consultancy, eye-catching graphic design, and effective paid social media campaigns. The quality of these services is evident in the high client retention rate, with many businesses returning for repeat projects throughout the year.
- Recognizing a timely opportunity, From the Drafts has carved a niche in the entertainment industry. The agency actively works with movie studios and streaming platforms to promote their upcoming projects. This focus has become particularly valuable during the Hollywood strikes, as studios seek alternative ways to market their content.
This multi-faceted approach has proven highly successful. In 2023, From the Drafts had consistently generated between $20,000 and $40,000 in monthly revenue, while maintaining relatively low operating costs of around $5,000 per month.
Get in touch with Zach
If you're interested in learning more about Zach and his business, you can find him on Twitter at @mytweetsmid or visit his website at latestinspace.com. He also offers free social media evaluations for those looking to improve their online presence.
Conclusion
Zach Williamson's success isn't just about how many followers he has. It's about the smart things he did to get there. He's always willing to try new things, experiment with different ways of doing things, and make real connections with people. That's what helped him build his amazing social media empire.
He's creative, he thinks strategically, and he genuinely loves connecting with people. That’s how he’s grown so successful. Hopefully, his story will give you the motivation to go after your own dreams!
