The media buying team at LemonAD submitted to us a case study in which they made $40 489 in profit by promoting a health product offer in Chile with a 73% ROI from December last year until today.
In this article, we are sharing with you how they set up this campaign in the LATAM country of Chile in such a way that it has been active for almost a year and has consistently raked in profits month after month.
Campaign Details
Offer: Funginorm CL
Affiliate Network: LemonAD
Traffic Source: Facebook
Geo: Chile
Running time: From 20/12/2021 - to date
Revenue: $95 238
Expenditure: $54 748
Profit: $40 489
Average ROI: 73%
Average CPA: $2.8
The media buyers at LemonAds already had experience working with the foot fungus cream offers in other LATAM GEOs. This gave them a straight advantage when it came to the selection of creatives and landing pages, as all the LATAM countries speak the same language and have similar requirements. The next step they had to take was to launch the testing campaigns immediately.
The team decided to test the campaign on Facebook Ads as these products aren’t saturated on Facebook Ads, unlike other Health niche products like the usual joint pain creams, diabetes remedies, and weight loss solutions. The possibility of passing through moderation successfully depended on the creatives, they had to be less aggressive.
The team worked with a farmed ad account and constantly had backups in case anything happened.
Here is an example of creatives that performed well:
In the first months of launch, when the campaigns were new, the team saw ROIs that were above 100%.
After some time, the CPA on the campaigns kept fluctuating on Facebook Ads, but interestingly, the ROIs remained positive.
The team had set up broad targeting to cover the entire Chilean audience, but the audience size was still not big enough, so after several months the ROI dropped to an average of 73%.
Conclusion
The majority of the profit was generated in the first months of running this campaign. The main issue affiliate marketers find in LATAM countries is that they can quickly exhaust the audience in one country, so the solution is always to scale horizontally by replicating the same campaigns in other LATAM countries as they all have similar characteristics. This way affiliates are able to scale to 6-figures with their campaigns.
