This article summarizes the presentation given by adult film actress Luxury Girl at the Gpro Trueconf 2 conference, where she detailed her journey transitioning from creating adult content on Pornhub to live casino streaming on YouTube and Twitch.
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Who Is Luxury Girl?
Luxury Girl, whose real name is Polina, is known in the adult industry for her work with prominent production companies like Brazzers, Mofos, and Reality Kings. The videos she has starred in on Pornhub have garnered nearly 1 billion total views.
In 2020, Pornhub awarded her the title of “Amateur Model of the Year.” That same year, she was nominated for the XBIZ EUROPA AWARD in the category of “Top Blowjob Performer.”
In 2021, Polina became the 3rd most viewed model on Pornhub worldwide, accumulating over 165 million views. Her video “Stepson F*cked His Stepmom” was recognized as the most viewed video on Pornhub in both 2020 and 2021.
In 2022, Polina won the XBIZ EUROPA AWARD in the “Top Blowjob Performer” category during an online awards ceremony. Over the course of her prolific career, she has earned millions of dollars and invested her earnings into real estate properties, a yacht, cryptocurrency, and art. All of the adult videos Polina has starred in were filmed exclusively with her husband, who is also her only on-screen partner.
In July 2022, Polina began a partnership with the company Royal Partners, marking the start of her career as a casino streamer on Twitch under the handle Luxgrl. She is currently working with her team to build the first major online casino streaming media project in the CIS region.
A Unique Approach
During her presentation, Polina noted that her approach to streaming differs from the typical formats seen in the market currently. However, she admits that her team does borrow around 80% of their strategies from successful foreign colleagues. The key difference is that Polina and her team have been able to effectively scale those borrowed strategies using her existing social media channels and huge fanbase.
Why This Source Works
Gambling streaming came to the CIS from the West, where an entire industry with its own stars and entertainers had already formed in this niche. Popular foreign streamers have huge audiences and fantastic reach.
Until recently, the streaming platform Twitch was the ideal place for casino streams. However, due to the "Safe Internet League's" intervention, it was closed. Luxury Girl received a warning from Twitch that her channel could be banned for casino live streams, according to the decision of the Russian Federal Service for Supervision of Communications, Information Technology, and Mass Media (Roskomnadzor).
Western streamers migrated from Twitch to Kik, while domestic streamers began to explore YouTube. Polina also created her YouTube channel. In a month and a half, she managed to gather 36 000 subscribers on it. On average, there are 1 500 viewers during her live live streams.
In one month, she conducts 18-20 streams, each of which can attract up to 30 deposits.
Essential Components of Streaming
- Charisma and the ability to communicate online. Every affiliate marketing team has someone who is comfortable communicating on camera. That person can become a streamer. There is no need to drastically change the team structure. Some of the work, such as creating creatives, can be shifted to support the streamer.
- Necessary equipment. The cost of the equipment required for streaming is $15 000-$20 000. Polina noted that it's possible to get by with much lower expenses. She estimated her own streaming setup at $20 000. It was created for adult video recording long before Luxury Girl started gambling.
The key equipment she uses for her professional streams includes:
- A laptop with a GeForce RTX 3080 GPU and Ryzen 9 processor
- A Sony Alpha A7Z III mirrorless camera with a Sony G Master lens (valued around $6 000)
- A Stream Deck controller for managing the live stream
For streamers just starting out, Polina recommends beginning with:
- An inexpensive webcam or camera
- A decent computer
- A video capture card
- A microphone
- Basic lighting setup
Choosing YouTube as a Streaming Platform
Originally, Twitch was the ideal platform for casino and gambling streams. However, due to sanctions imposed in Polina's region, she was forced to transition her streams to YouTube instead.
She sees YouTube as having some unique advantages for streaming, including:
- A more mature, financially established audience compared to Twitch
- The ability to create multiple channels and funnel audience between them
- The ease of starting fresh with a new channel if banned from streaming
The main challenge Polina encountered with YouTube was convincing her audience to show up for scheduled live streams since YouTube's platform is more focused on pre-recorded, on-demand video.
Maximizing engagement during streams through likes, comments, chat interaction, etc. has been key for YouTube's algorithm to recommend her streams to wider audiences.
Warming Up the Audience
To reach and engage with new viewers outside of her existing fanbase, Polina's team creates compilation videos and Shorts featuring highlights from her streams. They promote these actively across YouTube, TikTok, and other social media platforms.
Statistics
In the first 28 days alone, one of her secondary YouTube channels generated over 7.7 million views on this kind of recorded content.
Another channel, without any direct gambling stream highlights, got 2.4 million views only from entertaining videos meant to keep her audience engaged between streams.
After your audience has been warmed up with entertaining content, Shorts with gambling can be much more effective.
Polina noted her TikTok channels drive even higher view volumes, with some accumulating over 17 million views and others reaching 10 million.
Profile Design
The visual aspect is important in video hosting because users appreciate an appealing appearance. Initially, Polina hired designers on an outsourced, project basis to create assets for her various streaming channels. However, she ultimately decided to create an in-house designer role on her team, which was more effective and efficient given the high volume of visual content needed.
Her streams, YouTube videos, website, and social channels all require images, overlays, and graphics designed in a cohesive, consistent style.
Where to Place Links
The screenshot below shows the visual design of the landing page to which links from Luxury Girl's channels lead. A referral link is embedded in the "Get a bonus" button, and when a user clicks on it, they are directed to the Starda Casino website to claim their 125 free spins.
During streams, a visual banner with the landing page's domain is displayed, and moderators also send clickable links in the chat, which are also included in the stream's description.
Luxury Girl's team is currently working on a total of 8 products, each of which has a separate landing page following the principle described above. Polina's banners during streams are dynamic, and they alternate with ads for her website. The website has sections:
- With bonuses from all partner advertisers.
- With giveaways that Polina conducts monthly to attract a new audience.
- With video clips of the best moments from the streams.
- With adult content from Polina's previous career as an actress.
The site also includes statistics and a schedule of stream live streams. Visitors can follow the stream online from this page.
"Telegram is the foundation"
Telegram should be a part of every streamer's toolkit, according to Polina, as it allows you to accumulate your audience in one place. During each stream, Polina shares a link to her Telegram channel. In between streams, she actively communicates with her subscribers there.
In addition to giveaways, distribution of promo materials, and links from advertisers, Luxury Girl records "rounds" where she shares her hot photos with subscribers and tells various stories. During streams, moderators share screenshots and links to the live streams on Telegram.
Subscriber Growth from Streams
On average, Polina manages to attract 200 new subscribers to her channel during one stream. Collaborations with other streamers result in an increase of 500-1 500 new users. Collaboration involves transferring the audience from one streamer to another.
Good conversion rates and audience growth are achieved with so-called "show streams." The screenshot below shows a Luxury Girl stream in a Wild West style. Such live streams are highly appreciated by the audience as users enjoy various themed entertainment.
Polina also had experience hosting gambling shows where several streamers and public figures were invited. During these live streams, participants played a game similar to "What? Where? When?" with prizes provided by the casino partner.
Frequency and Consistency
According to Luxury Girl, the more often you stream, the better. Frequency and consistency in streaming times are important. If you conduct streams at approximately the same time, YouTube algorithms will be more likely to recommend your streams to a new audience.
However, there is one nuance: if your streaming time coincides with the live streams of other more popular casino bloggers, the likelihood of getting into YouTube recommendations significantly decreases.
Polina shared that her team conducted experiments with stream timing, and their results showed that stream timing had no impact on audience volume and the number of deposits. The most important thing is not to start your stream at the same time as other top colleagues. It's better to go live 2-3 hours after their live streams have ended.
Finding Advertisers
Polina believes that good streamers will be found by advertisers themselves. Advertisers constantly check YouTube and monitor creative bloggers in search of new partners.
Polina advised being careful when choosing advertisers and thoroughly researching all the information about them before starting cooperation. There are many scam projects on the internet, and working with them can significantly tarnish a streamer's reputation.
Audience Retention
To keep the audience engaged for as long as possible during streams, the live stream should be dynamic and — joy, anger, frustration, and others.
Additionally, Polina actively conducts various promotions during streams. These can be regular video greetings, bonuses, or gifts.
Stream Statistics
Below are the statistics of Polina's streams for the past 28 days.
Below is the conversion statistics into deposits for the last 5 months, which covers the entire time of Luxury Girl's streams on YouTube. Among other things, the stats show that in just under half a year, she attracted 1 847 deposits totaling €346 000.
Impact on Conversion and Deposits
The audience is best converted during exciting moments. Polina's winnings are promoted by her team on all platforms — in clips for the website, in the Telegram channel, and in YouTube videos. Losses, which, according to Luxury Girl, do not depend on her, are neutrally perceived by viewers, and they do not react strongly during such moments.
Conclusion
In the final part of the video, Luxury Girl gave advice to aspiring streamers. She recommended not being shy and being oneself during live streams. Viewers are very sensitive to insincerity, so creating a persona is only acceptable for hosting shows. In general, during live streams, it's important to behave naturally and effortlessly.
Polina also encouraged streamers to love their audience, cherish it, and show this in various ways to viewers. There should be no condescension or arrogance in a streamer's words and actions.
