Hello everyone! I’m BigMax, and I’ve been involved in affiliate marketing for many years. In the past year, I’ve been working with the adult vertical, searching for and testing different traffic sources. In the adult industry, new models and agencies constantly emerge that require high-quality traffic. Therefore, OnlyFans has been gaining increasing popularity among webmasters. Working directly with models is more profitable and easier compared to traditional adult offers.
Reddit, TikTok, and Twitter are the most effective sources for adult content, but they are also becoming increasingly competitive. As a result, it’s becoming harder to obtain large volumes of traffic. That’s why I decided to test old formats that have already been exhausted in other verticals. Since OnlyFans is a completely new direction for affiliate marketing, the results could be different. In this article, I tested the Popunder format. In the first case, I created a campaign for classic dating, and in the second case, for OnlyFans.
Spoiler alert: Unexpectedly, I discovered a new golden traffic source for OnlyFans.
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Test 1: Dating
Popunder is a very aggressive form of advertising that is impossible to ignore. When a user clicks on an object on a website, a new browser tab opens, which they have to close or interact with if it interests them. The interesting part is that you don’t need to create any specific creatives or come up with anything. The landing page itself will appear in the opened tab, without any pre-landers or other elements.
I decided to test this format on the advertising network Hilltopads.com for a reason. These guys have gathered a unique database of websites for displaying ads, which consists mostly of porn tube sites. Initially, I wanted to promote various dating offers, find converting ones, and at least break even. I requested offers from the affiliate network, learned about the traffic volumes in the ad network, and started testing. I tried different approaches: with pre-landers, without pre-landers, with high traffic rates, with low rates, different devices, geos, and other targeting parameters. Unfortunately, I couldn’t achieve a positive result, and here are the statistics from the affiliate network for the entire duration:
As seen in the screenshot, out of 165 000 impressions, there were 49 conversions, amounting to $72 in earnings. The only offer that didn’t have such a big loss was NotAloneAtHome (Germany). I think there could have been potential with that offer, but I switched to other tests.
To achieve positive results in the dating vertical, it is necessary to conduct in-depth tests and find unique combinations of pre-landers, landing pages, and geo-targeting. Tier-1 countries also have the highest competition and are suitable for major players. Popunder is a viable format for dating, but to obtain good profits, extensive testing and the search for unique offers are required.
Test 2: OnlyFans
Since I am currently working with individuals who drive traffic to OnlyFans, I decided to test the Popunder format from Hilltopads.com on the profiles of two models.
First, I will show the results I obtained, and then I will provide a detailed overview of the targeting settings and advertising campaign.
First model: A new OnlyFans account with ten posts and iOS traffic. Here are the statistics from the ad account:
A total of 94,000 impressions were delivered with expenses amounting to $122. And here are the statistics from OnlyFans:
I spent $122, and 240 fans from the USA subscribed to the OnlyFans account. The cost per subscriber was $0.5. Here are the expenditure statistics for members:
Second model: an account with over 100 posts, with both iOS and Android traffic. Here are the statistics from the ad account:
A total of 112 700 impressions were delivered with expenses amounting to $164. And here are the statistics from OnlyFans:
By spending $164 206 fans from the USA subscribed to the OnlyFans profile. The cost per subscriber was $0.79. And here are the expenditure statistics from members for the second model:
The screenshots show that there were few sales, and the total revenue was small. There are several reasons for this: I drove traffic directly to OnlyFans without warming it up, and I did not manually process the traffic further. All the sales were made by a bot. My main interest was to test the traffic source for models and determine the subscription cost. Of course, if this traffic were manually processed by experienced individuals, the amounts would be more substantial.
How to Start on Hilltopads.com and Set Up a Campaign for OnlyFans?
I will show the settings using my latest campaign as an example. First, choose the “Popunder” ad format. I specifically chose mobile devices, but you can also choose desktop:
Here are all the available ad formats that you can select:
Next, you need to determine the traffic segment. In my case, it was non-mainstream, which refers to adult traffic. If you don’t need adult traffic, choose mainstream.
Each traffic segment has its activity, which you can review when selecting the traffic segment:
Next, assign a campaign name, specify the URL, and choose the frequency capping:
Specify the desired country, choose the browser in which the ad will open, and the type of operating system: iOS, Android, Windows, or Mac OS. You can also select the device type and language. I disabled Android and kept only iOS devices:
Set the daily campaign budget and choose the campaign pacing. I used the accelerated delivery type:
Once the targeting settings are completed, the system will display the estimated traffic volumes based on the selected parameters. This estimation depends on the ad format, channels, traffic, and geo-targeting:
You will also see the recommended and premium CPM rates:
I asked the affiliate manager for advice on which rate to choose and what it affects:
“Hello! The bid affects the amount of traffic, the higher the bid, the more impressions the advertising campaign receives. Plus, higher uniqueness. But what’s particularly important is the depth of ad impressions. A campaign with the maximum rate gets the first impression on the website, which means that when a user visits the site, they will see your ad first. This provides maximum conversion.”
After selecting the rate, click the “Create Campaign” button. The traffic will start running within 10 minutes.
For those who have never launched traffic from ad networks, these settings may seem complex. However, in reality, it is straightforward and intuitive. If you are unsure about any setting, you can find explanations in the dashboard.
How to Achieve Better Results and What Can be Improved?
Directly buying traffic in a Popunder format is not the best idea. Let’s imagine a scenario where a user visits a porn tube or an adult website. They want to experience the physical or aesthetic pleasure from the content, but after a couple of seconds, a new tab opens with a model they know nothing about. Most users will simply close that tab and continue watching what they were interested in before.
To engage the user and warm them up, you can create a pre-lander for the model. For example, a simple one-page website with basic information about the model and some photos/videos featuring her. This can be effective for users who don’t have an OnlyFans account yet. They can see the model’s content and be enticed to pay to see more.
You can also try redirecting traffic to the model’s social media accounts such as Instagram, Twitter, and Reddit before directing them to the OnlyFans profile.
Hilltopads.com provides a large audience from Tier-1 countries with high purchasing power at very affordable prices, and the ad impressions can reach up to 10 000 000 per day. Detailed targeting options and a user-friendly dashboard offer opportunities for testing and experimentation.
Use the promo code BIGMAX and get +20% on your first deposit starting from $100. Also, subscribe to my Telegram channel where I share tests, insights, and sources related to adult content.
Note: Please remember that the mention of social media platforms such as Instagram is subject to their terms of service, which may have specific guidelines and restrictions regarding adult content.
