If you are looking for inspiration and insights on how to promote your products or services online effectively, then we have an outstanding case study to share with you. Our friends at Euphoria Traffic recently sent us a case study with results that are simply remarkable. They were able to generate approximately $40 000 in profit at a 90% ROI by promoting a hypertension health product in Italy using Facebook ads.
This case study offers valuable lessons and insights for all aspiring entrepreneurs and digital marketers who wish to achieve outstanding results.
Campaign Summary
- Campaign period: 09/01/2022-09/30/2022
- Ad spend: $39 470
- Income: $78 120
- Profit: $38 649
- ROI: 98%
- Source: Facebook
- Affiliate network: Shakes.pro
- Offer: Cardione IT
- Geo: Italy
Technical requirements
- Anti-detection browser: Octobrowser
- Proxy: Mobile (under geo account)
- Accounts: High-limit Facebook Ad accounts
- Clocker: Keitaro filters (local method)
- Whitehat pages: Web developers
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Let's dive into this article...
When it comes to selecting offers, the main focus of the team at Euphoria traffic is on two niches, hypertension, and joint pains. They consider these niches to be stable and straightforward when it comes to being creative. Additionally, they have accumulated significant amounts of traffic in these niches, which makes their split testing work more efficient.
As for landing pages, their approach is simple yet effective. They have tested every landing page available on the affiliate network and ran split tests until they found the best one.
Ultimately, they selected the most default landing page, which is an "interview with a doctor" available at http://it5.cardioxilsale.com. They made slight modifications to the text to ensure relevance with the promo.
Ad Creatives and Approaches
During the test, they utilized teasers with a proven track record of generating high conversion rates in other GEOs. Therefore, they had high confidence that the bunch would perform well. The crucial aspect of this test was selecting a pre-landing page that would convert effectively. Personally, they prefer running promos that are not limited to a specific GEO because they offer greater scalability across multiple markets without requiring individual campaign targeting.
However, they encountered a common challenge in affiliate marketing where a promo may have a high click-through rate (CTR) but fail to convert into sales due to a lack of relevance. In such cases, they focused on optimizing the promo's relevance by incorporating a doctor or product photo into the ad copy. While this resulted in a temporary decrease in CTR, it ultimately led to increased earnings, which is the ultimate goal of any affiliate marketing campaign.
As a result, ad creative began to look like this:
Media Buying Strategy
After they selected the appropriate ad creative and landing page for their affiliate campaign, a clear conversion and click-through rate strategy emerged. Initially, they achieved a remarkable 15% CTR and 0.9% CR on their Facebook ads. As a result of securing cost-effective clicks, they were able to attain a commendable average CPL of $8. This translated into an impressive ROI of 100% after considering the approval rate of approximately 38% at a rate of $45 per acquisition.
Thankfully, they did not encounter any hiccups during the launch phase, which allowed them to easily scale up their affiliate marketing operations.
Campaign Setup
For the campaign, they utilized various setups based on their needs. During the testing stage, they created low-limit accounts to test different campaigns until they found the most effective campaign.
After the most effective option was revealed, they started using high-limit accounts, mostly, these were business manager accounts with 5 ad campaigns each, with a 250 limit or unlimited. Restored fan pages — partly purchased, partly from our own farming. In this setup, the accounts didn't last very long.
“Here we are like hydras; if one head falls off, three others will grow in its place.”
However, despite their efforts, the accounts' lifespan was subpar. Nevertheless, like a resilient hydra, they persisted, and if one account were to falter, they had others ready to take its place, a testament to their commitment to succeeding in the fiercely competitive affiliate marketing landscape.
Results
In a single campaign, they were able to generate a staggering $40 000 per month in revenue, excluding any costs incurred for consumables. This remarkable achievement is supported by a screenshot from PP that clearly displays the financial data for the period between September 1st, 2022, and September 30th, 2022.
The media buyers express their gratitude to PP Shakes and their manager, Ana, for providing excellent rates and timely support throughout the campaign. With such impressive results, they are confident that they can continue to leverage their marketing efforts and build even more successful campaigns in the future!
