"What Mistakes Do Beginners Make in Betting Affiliate Marketing", — Interview with Oleksandr Zubets, the Head of Affiliate Program at PariPesa

Affiliate marketing is a promising way to make money that benefits everyone involved. Business owners receive a stable influx of new clients, partners receive significant income from commissions, and users receive the opportunity to learn better about a product that may interest them. However, beginners in affiliate marketing make basic mistakes from the start and become disappointed with this money-earning method. We talked with Oleksandr Zubets, Head of Affiliate Program at PariPesa, one of the leaders in the sports betting market, about how to avoid mistakes and what bonuses partners can receive from joining an affiliate program.

Affiliate marketing sounds pretty simple. The partner advertises the product and makes money from it. Is it really possible to make mistakes here?

Certainly! Many rush into this area without properly understanding it, and as a result, they earn nothing and only spoil their reputation.

What are some of the most prevalent mistakes beginners make in this field?

The initial mistake often lies in the overly sales-oriented approach. While the ultimate goal is to make sales, it's crucial to prioritize assisting and addressing the needs of potential clients first. Building trust and providing value significantly increases the likelihood of conversion. Simply put, there is no need to shout "Buy it! Buy it! Buy it!" at every step. This way, you will only scare away potential customers. Advertise the product where it is appropriate and where you can be sure it will be helpful and exciting.

And what about the issue of excessive linking?

Ah, yes. This is a prevalent misstep among newbies. Bombarding your audience with a mass of links can be overwhelming and counterproductive. It's far more effective to strategically place links within your content or alongside relevant information rather than saturating the page with them.

Ignorance of the product seems to be another significant stumbling block. How can beginners address this?

Yes, affiliates must understand the products or services they're promoting thoroughly. Without this knowledge, they'll struggle to convey the value proposition convincingly. Investing time in product research and testing is essential for effectively highlighting and distinguishing strengths from competitors.

We at PariPesa offer significant opportunities for partners to become familiar with our service. So, to familiarize yourself with the product, we provide demo accounts with a balance. This means the partner can try everything to give users the most complete information.

Why does it matter to users if the affiliate has demo accounts? What will make them buy the product?

There are also bonuses for users when purchasing a product from a partner. For example, we are increasing the first deposit bonus from 100 euros to 130 euros when using an affiliate promotional code. You should agree this is an excellent tool for encouraging the user and supporting the partner. We want everyone to be happy working with us.

Tracking results is crucial in any marketing endeavor. Can you expand on this?

Absolutely. Neglecting to monitor and analyze the performance of your marketing efforts is a grave oversight. Without insight into which channels drive the most engagement and conversions, refining and optimizing your strategy effectively is challenging. In other words, pay attention to where and what you publish and where the results are better. This way, you will keep the audience's mood and earn more.

By the way, about making money. It is known that affiliate programs often have problems with withdrawals.

This is definitely not about PariPesa! We offer more than a hundred payment methods that partners can use to withdraw funds. Really, name anyone, and if it’s not some kind of local exotic, then we have it. I can start listing: Skrill, Neteller, Visa/MC, BTC, TRC20, LTC, PIX, UPI, Bank Transfer, Orau, MTN, Tigo, M-pesa…

"Best Online Sports Betting Company of 2023" Award Ceremony 

Could you discuss the importance of comparison in affiliate marketing?

Certainly. Comparing products or services allows affiliates to identify strengths and weaknesses and craft more compelling marketing messages. By understanding how their offering stacks up against competitors, affiliates can effectively position themselves in the market and capitalize on their unique value propositions. To better understand our product, in the casino users have the opportunity to play slots in demo versions of games without registering or replenishing their account.

What budget should a newbie have to enter the betting market?

It depends on factors such as the chosen market, marketing strategy, etc. However, starting with relatively small amounts is recommended for a beginner to learn the market and try different approaches without taking significant risks. It is best to begin with a minimum deposit, allowing you to understand the basic principles and gain experience.

Is it better to work solo or in a team?

Think about your skills and preferences. Some prefer to work independently, controlling every aspect of their business, while others prefer collaborating with partners to share knowledge and resources. It is vital to find a balance between working independently and collaborating with others to achieve success in betting.

Which traffic sources convert the best in a niche, and which ones, on the contrary, have lost their relevance?

Betting traffic sources can be varied, including social media, content marketing, affiliate programs, advertising networks, etc. The effectiveness of each source depends on your target audience and marketing strategy. For example, social media often attracts a younger audience, while casino affiliate programs can help attract middle-aged and older customers.

Which geos give the best conversions?

The best basket may depend on various factors, such as legislation, cultural sensitivities, market accessibility, etc. Some markets may be more open and competitive, while others may have stricter rules and restrictions. I should say, now it's best to look at Africa and South America. Europe also has some potential.

What are the current trends in betting?

In general, online betting has increased in popularity, primarily due to the development of mobile technologies and the availability of the Internet. Trends include increased demand for live betting, the use of analytics and data for decision-making, and the development of social features and customer communications. Staying on top of the latest trends and adapting your approach to changing market needs is essential.

In conclusion, what advice would you offer aspiring affiliate marketers?

I advise approaching affiliate marketing with patience and diligence. Building a successful affiliate business takes time and effort, but success is within reach with a solid understanding of these common pitfalls and a commitment to continuous improvement. The main thing is: don't be pushy and don't invest a lot of money at once. And choose your markets wisely. Our company is always ready to help you with advice and consultation or provide bonuses at the beginning of our work together.

I was pleased to highlight these critical aspects of betting affiliate marketing. Let's get profit together!