Email marketing is one of the most effective online marketing methods, but it is difficult to master. The email collection process must be legal and clean, and the content must be engaging and interesting to the recipients; otherwise, there will be a constant high rate of unsubscription until the list is completely depleted. As a result, quality content must be provided and delivered at the appropriate time to avoid boredom and annoyance among recipients. If done correctly, the rate of email opening will be high, increasing sales. In this article, we will be looking at how to use AI for marketing emails and create engaging content that will almost certainly lead to success.
Email Marketing with ChatGTP
When asked what ChatGPT can do, it came up with an interesting output.
ChatGPT Prompt:
What are several ways you can help with email marketing?
The result is:
There are several ways that I can help with email marketing: [and it started listing the ways], and it is shown below.
However, in this article, we are going over the following ways of using ChatGPT for email marketing:
- Email Marketing
- Content Brainstorming
- Full Copy Drafts
- Email Drip Sequencing
- Cold Email Sequencing
- Email Newsletter
Flovatar
Flovatar is a next-generation NFT creativity platform where people can become creators and make their characters with any combination they like. It is based on Flow where collectors creatively shape their unique characters. Participants will be able to choose their favorite combinations in seven main categories with over 3 billion different combinations. No more compromises between rarity and your individuality.
Creating Email Marketing Content for Flovatar
First, we need to check their blog and click on the article: "Flovatar 1st Anniversary", and here is the article below. We will have to copy the article and paste it into ChatGPT and then ask it to create an email incorporating the copy from the article.
ChatGPT Command:
Create an email incorporating the copy from the article Flovatar 1st Anniversary.
The result is:
Content Brainstorming
You can use ChatGPT for content brainstorming and it will come up with different ideas for you. This is one of the most difficult tasks in online marketing because few people are creative enough to come up with winning ideas. With ChatGTP, almost everyone can come up with superb content ideas for projects.
The generated email is very long because the article is long itself; therefore, we need to make it short by issuing another command.
ChatGPT Command:
Can you make this shorter and keep it within 2 to 3 paragraphs?
The result is:
We can optimize our email marketing model and get them a high open and click rate with the help of ChatGPT by using the command below.
ChatGPT Command
What are some of the top types of emails that get the best open and click rates?
Full Copy Draft
The examples above demonstrate that ChatGPT can generate a full copy draft, which means it can generate the entire content used as content. One of the most intriguing features is the ability to generate a full draft for shows. You can use it to generate a full draft for your podcast and then simply read it to your listeners; however, you should ensure that the generated draft is error-free. Using the tool, it is very simple to create a full draft of any podcast or show. You can import content from previous episodes into ChatGPT and have it generate email articles and newsletters for you.
The Benefits of Writing a Good First Copy Draft
There are several benefits to writing a good copy draft, including:
- Message Clarity: A good copy draft ensures that the message is clear and understandable. It helps to convey the intended message to the target audience without confusion, making it more effective.
- Saves time: In the long run, a well-written copy draft saves time and effort. The time spent on revisions and editing is reduced when a clear and concise copy is produced in the first draft.
- Conversion rates are increased: A well-written copy draft can have a significant impact on conversion rates. It is more likely to capture the target audience's attention and persuade them to take the desired action, such as purchasing or signing up for a service.
- Builds brand reputation: A good copy draft can aid in the development of a positive brand reputation. When the message is clear and resonates with the target audience, it creates a favorable impression of the brand, which can aid in the development of brand loyalty.
- Improves SEO: A well-written copy draft can help with search engine optimization. (SEO). When the copy is optimized with relevant keywords and phrases, the website or page's chances of ranking higher in search results increase, making it easier for the target audience to find the content.
A good copy draft is essential for any marketing or communication effort. It aids in the effective communication of the intended message to the target audience, resulting in increased engagement, conversions, and brand reputation.
Email Drip Sequences
Using the previous example of Flovatar, we can easily create email drip sequences with ChatGPT. We will copy one of the articles from its blog and ask you to type a command there to complete the task. We can create 4- to 5-step email drip sequences for new subscribers that educate them on what Flovatar (in your case, the avatar you can generate for your company) is and what it can do. The Flovatar Introduction article will be used in this example. You can write such an article for your company and then request that the tool perform the same task for you.
ChatGPT Command
Create a four-step email drip sequence for new subscribers introducing them to Flovatar based on the provided copy of this Flovatar introduction article.
Here is the result:
Email 1: Introduction of the Next Generation PFP Project built on the Flow blockchain.
Email 2: Focused on the Unique NFT Builder
Email 3: It is about the Spark and Rarity Booster
Email 4: Flobits and Marketplace for accessories of NFTs.
To customize and refine the four email drip sequencing drafts, copy and paste them into a word processor such as Google Docs or Microsoft Word. It is critical not to use the generated content exactly as it was created to avoid being labeled as spam when you begin sending it. If their systems detect that your emails are generated by AI, some email service providers may begin blocking them. As a result, refining them in a word processor is critical, as is adjusting all errors there.
Cold Email Sequences
You may wish to collaborate with a brand for specific purposes. For example, if we wish to collaborate with Coca-Cola on NFT and Web3 projects, we can ask ChatGPT to assist us in creating cold email sequences to send to the company.
ChatGTP Command
Can you create a cold email from Flovatar NFT using the copy above as inspiration to the CEO of Coca-Cola sharing about the value of Flovatar NFT and asking them to get on a short call so we can discuss the value of helping Coca-Cola grow through NFTs and Web3 in innovations.
The result is:
Copy and paste the email generated into Google Docs and edit it. Also, you can send cold emails to your LinkedIn audience through this method, and generally speaking, this method will lead to generating more sales.
The Benefits of Email Drip Sequences
Email drip sequences are a powerful marketing tool that entails sending a series of automated emails to a specific audience over a predetermined. Here are some of the benefits of using email drip sequences:
- Personalization: Email drip sequences can be tailored to a user's preferences and can help increase engagement and conversion rates.
- Time-saving: Email drip sequences are automated, so you can set them up once and let them run on their own. This saves you time and effort, which you can put to better use in other areas of your business.
- Consistency: Email drip sequences allow you to communicate with your audience consistently, even when you're busy with other tasks. This can help keep your brand at the forefront of people's minds and increase engagement over time.
- Segmentation: You can target specific segments of your audience with email drip sequences, allowing you to deliver the most relevant content to each group. This can help you increase conversion rates and strengthen your relationships with your subscribers.
- Analytics: Email drip sequences provide valuable data and insights that can aid in the long-term improvement of your marketing strategy. Track open rates, click-through rates, and other metrics to see what works and what doesn't.
In general, email drip sequences can be a highly effective marketing tool for strengthening relationships with your audience, increasing engagement rates, and ultimately driving more conversions.
Email Newsletter Content
You can incorporate a question-and-answer program (Ask Me Anything) into your business model, which could include conducting interviews with special guests; however, you will need to generate content for such occasions. For our Flovatar example, we can get ideas from the generated email drip sequences, or if you have transcripts from a show or recording, we can ask ChatGPT to create a newsletter based on the copy. We will request that it create an entertaining newsletter using "Flovatar 1st Anniversary." |
ChatGPT Command
Can you create a short email newsletter based on this funny copy?
Here is the result.
The Benefits of an Email Newsletter
Email newsletters provide several benefits, including:
- Direct communication with your audience: Email newsletters allow you to communicate directly with your subscribers. You can send them important news, updates, and information without having to worry about algorithms or competing for their attention in a crowded social media feed.
- Marketing at a low cost: Email newsletters are a low-cost way to reach your target audience. Email marketing, unlike traditional advertising, does not necessitate a significant investment in print or broadcast media.
- Increased engagement: Email newsletters allow you to interact with your audience in a more personal way. You can tailor your content to their interests and needs, increasing their likelihood of reading and responding to your emails.
- Increased brand awareness: Consistent email newsletters can assist in increasing brand awareness. You can establish your brand as an industry leader by sharing company news, expertise, and insights with your subscribers.
- More content control: With email newsletters, you have more control over the content you share. You have complete control over the layout, images, and links to your website and social media pages.
- Performance is simple to monitor: Analytics provided by email marketing platforms allow you to track the performance of your newsletters. You can see how many people opened your email, clicked on links, and took other actions, which allows you to fine-tune your content and strategy over time.
Conclusion
ChatGPT can do a lot of things, but this article looked at how it can be used to run a successful email marketing campaign. It can be used for email marketing content creation, content brainstorming, full copy drafts, email drip sequences, cold email sequences, and email newsletters.
Although it can be used in these five areas, users must still check its output and correct any errors (if there are any). Email marketing will be more professionally written and delivered to readers at the right time with ChatGPT, and it is a win-win situation for both senders and recipients because recipients get more value from the emails and senders improve their sales.
