The Coca-Cola Company announced in a press release that they will be using ChatGPT and DALL-E, two AI tools, for their marketing. This news has caused concern among some copywriters and designers, as they fear losing their jobs or being left without a profession.
The internet is divided into three camps regarding this development. Some people are indifferent to what will happen. The second group teases copywriters about the possibility of them losing their jobs. Meanwhile, others are struggling to recall what they learned back in school.
ChatGPT has become a popular topic in various fields. SEO specialists particularly praise AI for its ability to generate high-quality content. Conversations are happening about a future where AI plays a major role. Interestingly, instead of resisting this AI trend, writers are also now using it to simplify their work. However, their clients have also learned about the bot and are slowly learning how to depend on it instead of traditional writers. There are already emotional stories being shared in groups about losing customers due to AI programs.
In this article, we are going to explore what ChatGPT is, what it's capable to do, and whether it can replace copywriters. We'll also consider when it might be appropriate to choose AI over traditional writing techniques.
Why Did Everyone Suddenly Go Crazy All at Once, Especially When It Comes to ChatGPT?
ChatGPT is an artificial intelligence chatbot developed by OpenAI. It was launched in November 2022 and is based on the updated GPT-3 language model. ChatGPT is designed to have conversations and can answer questions, admit mistakes, challenge incorrect information, and reject irrelevant requests.
One of the advantages of ChatGPT is its ability to generate text that resembles human writing. This makes it useful for answering various questions, writing essays, fictional stories, and even diploma papers. In fact, a Russian student took advantage of this feature:
Several university students across the world are also showing the contribution ChatGPT has had in enabling them to achieve their degrees:
To be completely honest, ChatGPT is truly impressive and its AI produces very satisfactory results.
Why Is ChatGPT not Just About Text?
Using ChatGPT is more interesting than any previous AI we have tested. The interaction goes beyond the format of simply providing a topic and receiving the text. In other words, ChatGPT is like a junior assistant who can handle the "rough" work for you. It's like a copywriter who has just started in the profession but is eager to learn or a developer who knows the basics but needs guidance on practical application. With each request, clarification, and question, ChatGPT's answers become more accurate, logical, and precise.
Now, let's explore some of the things ChatGPT can help with. The possibilities are diverse and fascinating.
To begin with, ChatGPT can write an article for you. However, it's important to provide clear instructions for the desired outcome. You can also ask ChatGPT to evaluate and improve your own text.
You can set up comment generation for your articles on the WordPress site. You will need an API, an email address, and some free time. ChatGPT will understand the meaning of the article by the title and leave comments on it.
Using ChatGPT, you can write the code for the site:
And completely come up with the concept:
You can ask additional questions as you work. For example, if you have difficulties with the layout:
The result is a simple site, but written with the help of AI:
With a little adjustment to the layout, you can create pre-landers. The site is user-friendly, even a child can use it.
Incorrect Queries: The Reason Why Most People Fail to Make the Most Out of ChatGPT
When it comes to using ChatGPT effectively, it's important to understand that not all queries will generate the desired results. There are certain types of queries that can cause difficulties or limitations in the output generated by ChatGPT. These are what we refer to as "incorrect queries."
Now, the reason you can't always work smoothly with ChatGPT when using incorrect queries is that the AI model requires a competent and correct approach to produce accurate responses. If you provide vague instructions or ask questions without providing enough context, the resulting output may not meet your expectations.
It's important to note that ChatGPT's response heavily relies on the query you enter and the hints you provide to the model. By providing a clear task with all the necessary details and context, you can significantly improve the quality of the generated text.
It's also worth mentioning that ChatGPT operates as if it were a newbie copywriter. Just like a new writer who is unfamiliar with a subject or niche, the AI might produce text that isn't perfect but resembles something a beginner might write.
So, working with ChatGPT requires a careful and correct approach. Avoiding incorrect queries, providing clear instructions, and giving ample context can help ensure that you receive more accurate and satisfactory responses from the model.
So, What About Copywriters? Will ChatGPT Replace hem?
Well, it's a bit of a mixed bag. Some copywriters find AI-generated text suitable for their work, while others do not. For example, I collaborate with a customer who suggests using ChatGPT to generate texts but with the requirement of refining them to sound more "human."
On the other hand, there are customers who are strictly against using AI-generated texts. They explicitly state in their terms of reference that such texts will be rejected and unpaid for. Maxim Ilyakhov, the author of the influential book "Write, Reduce," and an industry standard for content writers and copywriters, also believes that the era of generic fillers is coming to an end.
In other words, if a copywriter simply produces repetitive and unoriginal text, it's possible that AI could replace them entirely in the future, but we're not there yet. Many tasks that copywriters traditionally handle can already be accomplished using ChatGPT with satisfying results. For instance, you can receive a great review from a senior citizen in just a second.
You can even use ChatGPT to write a story about a family winning at a casino for a pre-lander. All it takes is a simple query, and you'll get impressive results. However, if you need high-quality texts that represent your brand and demonstrate expertise, replacing a copywriter with AI is not suitable. AI can assist in gathering information and simplify the process, but you will still require a copywriter or editor to add a human touch.
Let me share a review from a cryptocurrency writer who has experience using AI for crypto market analytics and article writing:
"I find ChatGPT to be a helpful tool as it streamlines my routine tasks and reduces the time I spend on them. As the owner of the Meta Crypto Web 3 channel and a DeFi Provenance user, ChatGPT is a valuable assistant in my work with cryptocurrencies. It serves as an analyst and doesn't require payment. With the right approach, ChatGPT can provide a wealth of necessary information and even create digital products from scratch.
Recently, I worked on a crypto project where I interacted with ChatGPT, sending prompts and requests. I needed a trading Telegram bot that could track crypto prices and provide specific market information such as capitalization, price changes, and trading volumes. ChatGPT came to the rescue and quickly generated a simple Python code with standard values for the ByBit exchange.
Although programmers refined and polished the code afterward, ChatGPT significantly reduced the time required to create the necessary software.
ChatGPT is more than just a bot that provides cryptocurrency prices. It can analyze the crypto market and help traders make informed decisions. The entire code for the trading bot is written by ChatGPT based on the information I provide. While programmers may fine-tune the code, ChatGPT's support has greatly expedited the software development process.
In my copywriting work, I also rely on ChatGPT to quickly gather information or generate content structures based on specified parameters. I then use this information to create high-quality content for my clients manually. ChatGPT has become a valuable tool for optimizing routine tasks and reducing time costs in content creation, benefiting copywriters and content creators. However, effective communication and providing clear prompts are essential for achieving the desired results.
Also, Ratmir Turchaninov, a copywriter, points out below that when working with literature, ChatGPT can sometimes provide inaccurate sources or erroneous links. Therefore, it's important to verify such information:
For me, ChatGPT is an indispensable assistant that I use for both work and studying. In copywriting, it can create article titles and descriptions, suggest article outlines, explain complex technical topics clearly, and evaluate and suggest improved wording for texts.
The key is to provide clear tasks for ChatGPT to achieve the desired results. As an educational assistant, ChatGPT can explain subjects in the exact sciences, help solve examples, create lesson and training plans, and prepare reference lists following specific formats.
However, it's important to note that in literature-related tasks, ChatGPT may sometimes "invent" a source or provide incorrect links, so the information should be verified.
I believe that ChatGPT has the potential to replace many services like Grammarly or Photomath since it can perform similar functions within a single application.
Let me give you an example. We had difficulty calculating grades for a test where the maximum score was 12 and there were 21 questions. We asked the bot what the score would be for 17 out of 21, and it calculated everything for us and provided an explanation."
So, that's the current state of copywriters and ChatGPT. It's a tool that can be valuable in many aspects of writing, but it's not yet a complete replacement for human creativity and expertise.
Conclusion
ChatGPT is an excellent assistant for affiliate marketers. It's a neural network that can handle various tasks, from writing text to coding. However, despite its capabilities, AI cannot completely replace all copywriters in today's world. It does a great job of replacing authors in the budget segment by processing large amounts of information, quickly finding relevant data, and generating texts automatically. Another advantage is that AI doesn't get tired, or sick, and doesn't require payment for its work.
Nevertheless, copywriters are still the preferred choice for creating unique and high-quality texts. Human authors can adapt to the client's style and needs, find innovative approaches to tasks, and infuse emotions into the text.
AI still has certain limitations. It doesn't fully grasp the meaning of the text, cannot provide high-quality comments and recommendations, and struggles with language nuances and cultural differences. Currently, replacing copywriters with AI is not a completely effective solution. Human authors are still indispensable for crafting top-notch and original content. However, it's possible that in the future, AI may be able to partially or fully replace copywriters.
