Ad Formats and Potential Earnings
It's common for websites to earn modest income when using Google AdSense. In the past, even sites with low traffic could make decent money. Nowadays, ad clicks are down, and making significant earnings is tough.
But there are other ways to monetize your site — like push notifications. It might seem easy to get into this niche: almost every portal collects pushes, and there are lots of guides from ad networks available. Yet, not everyone makes money from it. New webmasters often don't know which networks are profitable, which offers to pick for different niches, and what works in different GEOs.
This article will answer all your questions: we'll show you which monetization option to choose, what affects your earnings, and how to work with push traffic platforms using the popular Partners.House network as an example. Let’s dive in!
Understanding Monetization Types: Ad Networks or Push Notifications?
The main advantage of platforms like Google AdSense is passive income: you connect your site to the network and the money starts rolling in automatically. However, your earnings are significantly influenced by your site’s niche, content quality, and other factors.
Making good money with Google AdSense has become difficult. Over the past few years, algorithm changes have lowered webmasters' earnings. There are other issues too:
- Google can be really tough on webmasters, penalizing sites and banning AdSense, Adwords, Analytics, Blogger, and GSC accounts, as noted by SEO specialist Charles Float.
- Your site might not even get accepted by AdSense.
That’s why webmasters are moving to push notifications. You don't even need to leave AdSense; you can use both. Let’s see how to earn from push notifications and what affects your income.
Earnings Potential from Various Niches and GEOs: Getting Started with a Monetization Platform
Push subscriptions can start bringing noticeable profits 3-4 months after launch. Calculating approximate income is easy: you need data on site traffic and the target region. This gives you a rough earnings estimate.
Suppose you have a niche information site targeting Belgium with 500 000 visitors per month. Go to the Partners.House site and use the income calculator:
Such a site would typically earn around $600. This isn't an exact number; once you connect to the platform, you can test different push ad formats and choose the most profitable one.
All you need to do is install the Partners.House code on your site and monetize the traffic. You can work on a Revshare model and get a percentage of advertiser revenue or discuss CPL payment with a personal manager.
Within the platform, you can estimate how much you’ll earn per thousand push subscriptions or when working with InPage and OnClick:
Push Notification Formats
Let’s briefly look at each push notification format:
- Web Push: When a user visits your site, they see a pop-up asking if they want to receive notifications. From then on, they get push ads from your site, including app ads, bank offers, and other promotions.
- In-Page: These notifications are shown to the user in the browser without prior subscription — you can't build a subscriber base with this format. The advantage is that they display regardless of the user's device, browser, or region.
- OnClick: These are full landing pages that open in a new browser tab. Despite being an aggressive promotion format, akin to pop-unders, it can be highly effective with the right approach and engaging content. The advantage of OnClick is that it captures a wide audience and offers flexibility — the content of the notification doesn’t have to match the landing page.
All these notification formats are available in the Partners.House push network. You can choose any monetization method after signing up and setting up a specific campaign.
Potential Earnings from Push Notifications
Specific monetization figures depend on your site’s theme, geo, content quality, and traffic volume. With Partners.House, you can split-test and find the best-performing ad format.
Some experienced webmasters show that there’s no cap on push earnings — a network of sites targeting Tier-1 regions can make thousands of dollars monthly.
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For example, an information site with 20 000 unique daily users from Australia, with a 5% conversion rate, can earn:
- About $2 000 per month from mobile traffic.
- About $3 000 per month from PC traffic.
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Some experienced webmasters show that there’s no cap on push earnings — a network of sites targeting Tier-1 regions can make thousands of dollars monthly.
Earning from Push Notifications without a Website
Webmasters can earn with Partners.House using a special tool — “Extra Monetization.” By enabling this option on a chosen landing page, you can integrate any convenient format — InPage, Web Push, and OnClick. This can add up to 40% to your total profit, and with good traffic from profitable geo, you can earn over $1 000 a month.
Conclusion
For those considering push notifications, choosing Partners.House can be a golden ticket to extra earnings — you can monetize traffic while running Google AdSense campaigns. They complement each other, increasing your income.
The ad network’s advantage lies in its simplicity and ease of use: registration, exploring tools, and connecting your site for earnings takes no more than 20 minutes. Plus, a personal manager is assigned to new users to explain, guide, and suggest the best options for your site. Register on the platform through the link and start earning!
To stay updated with platform news, read webmaster case studies, and watch expert videos with useful push information, follow Partners.House on social media:
Remember: your earnings on the platform depend on various factors, but most importantly, high site traffic from relevant geos.
