For entrepreneurs, coming up with new ideas for start-up projects is always a bit challenging because it's difficult to determine if the project will be a success or another L.
As we all know, the best way to find strong ideas is through recognizing gaps in the market and finding problems to solve. However, knowing the fact that people will be willing to pay to use your product/ service earlier on is twice as important. It will help you understand whether your project idea is going to be profitable or not.
In this article, we are sharing tips on how to come up with ideas for your SaaS project that have the highest chances of being successful once launched onto the market.
1. Copying Existing SaaS
Copying an existing SaaS that has already got some traction on the market is the number one way to get started in the SaaS business. This is because the ideas behind the existing SaaS projects are already validated on the market and they are proven to work.
People are willing to pay for these services because they are already proven to solve a certain problem.
All you need to do is:
- Market better by targeting different markets, providing better offers, and having stronger marketing messages.
- Dive deep into problems that the competitors ignore and solve them on your project.
- Create a better user interface and user experience than that of your competitors.
You can always use BuiltWith to look for the tech being used by your competitor and replicate that for your project.
2. Solving Your Own Problems
Every winning idea starts by solving a particular problem. The best way to find the problems to solve is by starting with the problem that you are facing and you believe there are thousands of other people who could be facing that too.
Solving your own problem is nice but it must generate you or others major value in making or saving money, time or headaches.
You can build a SaaS to solve 1, 2, or all of the 3 problems at once. The rest of the energy should then be directed to marketing.
3. Reading Reviews of Existing SaaS
Reading reviews of existing SaaS projects can give you more ideas on how to create a much better SaaS project that the users want. You can just google "Software reviews" or go to sites like Capterra and AppSumo and read the user complaints in the review sections.
There are lots of complaints from people who have problems with existing solutions. Not all complaints are important but the key is finding what people would be willing to pay for.
How do you know? Based on how much time and money it will earn/save them.
4. Searching for Complaints on Twitter, LinkedIn, and Other Social Media Platforms
Most social media platforms have AMAZING search features. You can find problems that can be solved by SaaS projects by choosing a niche and searching keywords like:
- "Help"
- "I need"
- "I hate"
- "Question"
- "Frustrating"
- "Sucks"
- "I don’t like"
This will get you a list of complaints and problems people would like to be solved.
Your job will then be to:
- Filter what’s really valuable.
- Recognize the patterns.
- Talk to these people and uncover deep problems.
For example, you can use the Twitter Advanced Search option to uncover the problems/ complaints.
5. Taking Action to Attract New Ideas
If you don’t have any ideas after trying all 4, then just pick something and build it. When you start taking action, you gain momentum, ideas start flowing, and that’s where innovation starts to happen.
You can start by implementing Option 1, and let the action guide you. However, you should keep in mind that building is not marketing. You need to build first as you look for ways to market and gain traction.
6. Partnering with a Marketer
You can choose to partner up with a marketer who has already promoted products and services in your niche market. Marketers are always finding and solving problems that their audiences are facing and they can give you strong ideas to get you started.
7. Read the List on Partnerkin.com with SaaS Ideas to Explore in 2022
The team at Partnerkin.com compiled a done-for-you list of 45 Micro SaaS ideas that can be implemented in 2022. These ideas were gathered after research on social media platforms, software review sites, and expert opinions. All you have to do is implement one that suits you the best.
Conclusion
Working on a SaaS startup in 2022 could be one of the best ways to earn money online as internet users are always seeking for solutions to make their online user experience much better, and generally make their lives easier.
Before investing your time, money, and energy into a SaaS project, you need to verify earlier on that it's something that people will be willing to pay for. You can do this by taking preorders or building an MVP in 7 — 30 days.
