In this article, we are going to teach you how to use ChatGPT to create viral Tik Tok video ads as well as viral organic TikTok videos and content by breaking down your competitors' ads and turning them into something new entirely, and by adding your brand voice, offers, tone, etc
The concept is from Virgil Abloh which states that an existing object or idea or ID needs to be altered by only 3 percent to become something new. Here are the four steps we are going to use to make viral TikTok video ads.
- Step 1: Identify competitors' viral ads
- Step 2: Turn videos into scripts
- Step 3: Analyze scripts
- Step 4: Build video versions
- Step 5: Turn the versions into videos
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Let's dive into this article...
Step 1: Identify Competitors Viral Ads
Search TikTok Ads for High Rates of Video Ads
The first step is to search through TikTok ads and find high-ranking videos that relate to our interests. For this article, we will focus on men's bar soap.
Search for men's soap on TikTok and you will find ads.
We are going to filter the result based on the following:
- Location: United States
- Industry: Health
- Objective: (conversions, lead generation, product sales, reach, traffic, video views). We are going for purchases, so, we will pick conversion
- Position of video ads: Top 1 to 20 percent of likes in the last 30 days.
You can set the filter according to your preference, but make sure you pick video ads that are top 1 to 20 percent of likes in the last 30 days because these videos are presently ranking high on the TikTok ads algorithm, and we want to copy their strategies.
Below is an example of the TikTok ads analytics you can use to analyze the videos before choosing. The screenshot shows that one of the ads has got 307 likes, 0 conversions, and 1 share; therefore, you do not want to pick this kind of video.
Here is another video with 1 042 likes, 0 conversions, and 3 likes. The idea is to focus only on the likes; therefore, we can use this video since it has over a thousand likes.
Download the Videos with Snaptik
Snaptik is a website that allows users to download videos from TikTok without a watermark. It is commonly used by TikTok users who want to download videos that they find interesting or entertaining and share them on other social media platforms. The website provides a simple and user-friendly interface, where users can enter the TikTok video's URL and download it in a matter of seconds. While Snaptik is not officially affiliated with TikTok, it has become a popular tool among TikTok users for downloading videos. It is important to note, however, that downloading copyrighted material without permission is illegal and could result in legal consequences.
Step 2: Turn the Video into Script Happyscribe
Happyscribe is an online platform that offers automatic transcription and captioning services for audio and video files. With a user-friendly interface and advanced speech recognition technology, Happyscribe.com can transcribe your files quickly and accurately. The platform also offers a range of customization options, allowing users to edit and adjust their transcriptions as needed. Additionally, Happyscribe.com provides features such as translation and subtitling, making it a comprehensive solution for all your transcription and captioning needs. Whether you are a journalist, content creator, or researcher, Happyscribe.com can help you save time and effort by automating the transcription process.
We will upload two highly rated TikTok ads on Happyscribe to get their transcripts, and below is the screenshot of the process of uploading one of the men's bar videos.
First Ad
The first TikTok ad shows a man in front of a building talking about men's bar soap.
Here is the transcript:
Hey, guys, remember when bar soap used to be a thing before all these liquid body washes came out? Well, they're still around. And I'm about to go to the store and review the top five bar soaps you gotta be using the next time you're in that shower. Number one for me has to be this Dove Men Care Charcoal and clay. It has, like, these little beads in them and it makes you feel like you're doing something. Number two. How can I not include Irish Spring Moisture Blast? Number three, it's got to be Coast - Classic Scent. lovely scent. I used to use this - the original scent. Number four, lever 2000 - the original, and number five, Dial and Gentle Hypoallergenic.
Here is the screenshot of the video transcript.
The second video shows a picture of men's bar soap for acne and then shows a young man who successfully treated his facial acne. Here is the screenshot of the video.
Here is the transcript:
Speaker 1: Speaker 1 (00:00)
Hello, guys. So this is part of using the Men's Bar Acne Soap on my face and I'm gonna review it. Here's day 1 as you can see. And here's day 14. As you can see, some of my pimples are no longer there, and the dark spots are lightened. So every time I use the Men's Bar Acne Soap on my face, there is an improvement.
Below is the screenshot of the video transcript.
Step 3: Analyze the Video Scripts with ChatGPT
We are going to analyze the two scripts above with Chat GPT to optimize the version we will use for our campaign. Ad 1 has more likes and comments, so we want to know if there is any reason for this.
ChatGPT prompt:
This is the script from a TikTok ad promoting men's bar soap and it performed in the top 3% of the purchase conversion ads:
Speaker 1:
Hey, guys, remember when bar soap used to be a thing before all these liquid body washes came out? Well, they're still around. And I'm about to go to the store and review the top five bar soaps you gotta be using the next time you're in that shower. Number one for me has to be this Dove Men Care Charcoal and clay. It has, like, these little beads in them and it makes you feel like you're doing something. Number two. How can I not include Irish Spring Moisture Blast? Number three, it's got to be Coast - Classic Scent. lovely scent. I used to use this - the original scent. Number four, lever 2000 - the original, and number five, Dial and Gentle Hypoallergenic.
This is the second script from a TikTok ad promoting men's bar soap and it performed in the top 3% of the purchase conversion ads:
Speaker 1: Speaker 1 (00:00
Hello, guys. So this is part of using the Men's bar acne soap on my face and I'm gonna review it. Here's day 1 as you can see. And here's day 14. As you can see, some of my pimples are no longer there, and the dark spots are lightened. So every time I use the Men Bar acne soap on my face, there is an improvement.
Why did the first script perform better?
The result:
There could be several reasons why the first script performed better than the second one. Here are some possible factors:
- The first script is more informative and persuasive. It provides a list of top bar soaps that the speaker recommends, and it highlights some unique features of each product, such as the charcoal and clay beads in Dove soap. This kind of information can be helpful for consumers who are looking for a new soap to try and may persuade them to choose one of the recommended products.
- The first script uses a more engaging and relatable tone. The speaker begins by acknowledging the trend of liquid body washes and then presents himself as an authority on bar soap by reviewing the top five products. He also uses humor and colloquial language, such as "It makes you feel like you're doing something," which can appeal to viewers who may be skeptical or disinterested in soap.
- The second script is less clear and concise. The speaker appears to be reviewing a specific brand of bar soap for acne, but the script is not well-structured or easy to follow. The language is also less polished and may be harder to understand for some viewers.
The first script appears to be more effective at capturing viewers' attention and persuading them to make a purchase. However, it's important to note that the success of an ad can also depend on various external factors, such as the target audience, the timing and placement of the ad, and the competition from other ads.
Step 4: Build Video Ads Versions with ChatGPT
ChatGPT prompt:
Based on your recommendation above, write two versions of scripts for promoting men's bar soap.
The result:
Sure, here are two versions of scripts for promoting men's bar soap:
Speaker 1:
Hey, fellas, let's talk about something important - soap. Yes, I'm talking about the good old bar soap. Don't get me wrong, body washes are great, but there's something about a good bar soap that just feels right. And if you're looking for a new one to try, I've got you covered. Here are my top three picks:
Number one is the Irish Spring Original. It's a classic for a reason - it's refreshing and invigorating, and it'll leave you smelling great all day. Number two, Dove Men+Care Extra Fresh. It's packed with moisturizers and leaves your skin feeling soft and clean. And last but not least, Dr. Squatch Pine Tar. This one is for the guys who love natural ingredients and a woodsy scent. Give these soaps a try and let me know what you think.
Speaker 1:
What's up, guys? Listen, we all know that taking care of our skin is important, but let's face it - some of us don't want to spend a ton of time on it. That's why I want to introduce you to a game-changer - the Manly Soap Company. These guys have created a line of soap specifically for men that are packed with natural ingredients and no harsh chemicals. Plus, it's super easy to use - just lather up, rinse, and go. Trust me, your skin will thank you. And the best part? They have a bunch of different scents to choose from, like Sandalwood, Cedarwood, and Peppermint. So, what are you waiting for? Give the Manly Soap Company a try and step up your soap game.
In version one, you can substitute the mentioned brands (Irish Spring Original and Dove Men+Care Extra Fresh) with the two brands you want to promote. Likewise, you can look for brands with unique scents and use them appropriately in version 2.
Turn the Versions into Videos
One online AI tool that can turn a video script into a video is Lumen5. Lumen5 is a video creation platform that uses AI and machine learning to automatically turn text content into engaging videos.
Here's how it works:
- First, you copy and paste your video script into Lumen5's platform.
- Lumen5's AI technology analyzes the text and identifies the key concepts and themes.
- You can then choose from a library of pre-built templates or create your custom design for your video.
- Lumen5 automatically generates visuals and animations to match the text content of your script, using its library of stock photos, videos, and music.
- You can edit and fine-tune the video to your liking, adding your branding and adjusting the timing and pacing of the visuals and music.
- Finally, you can export the video in various formats and resolutions for use on social media, websites, or other platforms.
Lumen5 is a great option for turning a video script into a polished and professional-looking video without the need for extensive video editing skills or equipment.
Conclusion
We can successfully create viral videos for TikTok ad campaigns using AI tools. We must identify and download competitors' viral ads, convert these videos into scripts, analyze them with ChatGPT, create two or three versions of the videos, and then convert the versions into videos.
ChatGPT has made it very simple to analyze video scripts, but more AI tools are required to complete the task. First, we need Snaptik to download the TikTok videos in mp4 format and Happyscribe to write out the video scripts before using ChatGPT to analyze the scripts and create two or three new versions. Finally, Lumen5 can generate videos from the new ChatGPT video script versions.
