Coaching affiliate programs usually don't have a certain product to promote, so you would be promoting a person's training or a person's coaching.

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52 Best Coaching Affiliate Programs and Networks [2023]

In this day and age, we humans do almost anything thanks to the training coaching received from another mentor. Therefore, mentors play a huge role in how we grow as humans. This is exactly why we're taking the time to go over the topic of coaching in this article. In the same way that we can learn from coaches, they can earn money by teaching other people. And the same way that they earn money, affiliates can promote them in order to earn a Commission themselves.

In this article, we'll go through what coaching is, what coaching affiliate programs are, how you can get paid with these programs, how you can promote them, and some more tips and tricks. So without further ado, let's get right into it.

What Are Coaching Affiliate Programs

Coaching affiliate programs are very similar to other types of affiliate programs and affiliate networks in the sense that they ask you to promote a certain product or service, which would be coaching in various topics, in return for a reward in the form of cash or discounts. What we need in affiliate marketing, is usually a cash reward. Coaching affiliate programs usually don't have a certain product to promote, so you would be promoting a person's training or a person's coaching. You would also be promoting somebody's courses.

Due to the nature of these affiliate programs, there are many different payment models involved in them as well, which we will go through in the next sections.

What Can You Promote

As mentioned before, there are many different things you can promote because there are also many different niches you can target. As an example, if you target the niche of development, you can find courses that basically act as coaching material. You could also promote an affiliate program regarding yoga practices, and that would also count as coaching. Obviously, each of these coaching programs has different services you can promote, which in the first one would include a long and extensive course and in the second one it could include packages of simply just videos. So the same way that the products are different, you can expect to be working with an entirely new affiliate program. This means that there are many different opportunities for you to promote in the niche of coaching.

Usually when we say coaching, what comes to mind could be sports coaching or life coaching. Other forms of training are usually not referred to as coaching come up but it really depends if the person who is teaching you that skill is trying to act like a coach or just a teacher. Coaching programs often have a lot to do with the audience and the materials as well, for example, usually if your target audience is high schoolers, the coaching affiliate programs you want will not be about life coaching or business coaching.

A couple of examples of what you can exactly promote in coaching affiliate programs include courses, classes, videos, sessions, memberships, etc. So there are many different products you can target, and in the same way, there are many different ways to earn. It just depends on who your audience is and how you want to approach affiliate marketing for coaching. In the later sections, we will also discuss more on the type of coaching affiliate program you will choose.

Payment Models in Coaching Affiliate Programs

There are various types of payment models and coaching affiliate programs because as mentioned above, the number of products is also very different as well. Here are some of the most common payment models in coaching affiliate programs which have a lot in common with other types of affiliate programs as well.

Cost per Sale

The cost per sale model dictates that every time you refer a customer to the coaching programs website and they make a purchase, you will receive a flat rate from the purchase. For example, if you refer a customer to buy a course that is $100, and the Commission of the program is $25 per sale, you will only be receiving $25 and not a percentage of the price of the course. This rate is usually specified from the very beginning of a collaboration with the program. However, keep in mind that this is not the most common payment model.

Cost per Lead

The second payout model is the cost per lead which is a bit more common than the cost per sale model, and it means that every time you send a potential customer to the affiliate program, you will receive a flat rate. The lead basically means that you've potentially generated a customer who is willing to pay for the service the program is offering. For example, the customer could sign up on the website and enter their credit card details, and that would count as a lead. A lead is defined differently in each program, but in most programs, it means the customer giving their information to the system without purchasing anything.

Revenue Share

Their revenue share model is the most common model in coaching affiliate programs. It is similar to the cost per sale model except that you will not receive a flat rate but the percentage specified by the program of the purchase value. For example, take the $100 product example from the cost per sale model, and consider the revenue share to be 40%. In that case, you will be making $40, and so on. Of course, since the products are different, in some cases the revenue share might make much more sense and be more rewarding for you. For example, subscription-based services can usually go by the revenue share model in a recurring manner. The recurring payments mean that the program will be paying you a percentage of the subscription amount on a monthly basis. These types of programs are very good because they help generate much more income without very little to no effort.

Cost per Action

The cost per action model is a bit less frequent in this niche, but you can see it in some programs. the cost per action dictates that you need to refer the users to complete an action on the program's website or application. This action will be specified by the program. In many cases, this action could be just signing up for a free trial or registering an account on the platform. In some other cases, it could mean downloading something. Since it is much easier to get your users to complete these actions than generate leads or purchase something, the price for this model is a little bit lower than the other ones. So for example, if you were supposed to receive based on the CPA model, you would get $1 for every user you get to sign up on the website, regardless of whether they make a purchase or not.

How to Choose the Best Coaching Affiliate Program

Now that we know what coaching affiliate programs are, it is the best time to learn how to choose one along all the different programs available. Of course, you're not supposed to work with all of them because that would make things very complicated and out of hand, plus you don't want to mistrust your followers. Therefore, it's important to choose very few affiliate programs that are good for your audience and your niche and stick to them. In this section, we'll go through some factors you need to keep in mind when choosing the best coaching affiliate program.


First and foremost, you need to choose a program that meets your niche. This means that if you only work in the sports niche, you shouldn't be promoting coaching programs that are related to business coaching and vice versa. You should know what your target audience wants and if they want certain services that could be useful to them, you should only handpick those from the list that we're providing you with. Remember, sticking with one niche and driving traffic from there, and slowly building your way up is the best way to go.

Brand Recognition

Not all the brands you see on the Internet are reliable, and some of them end up not shipping the product that customers have ordered to them. This can cause a lot of drama and a lot of mistrust in your own community. As an affiliate, you should always try to introduce only the programs that have a useful product or service available to users. In many cases, you should actually try the product or service out or ask for a sample if it is possible. If the product is not good, then don't go for the program. Another way for you to find out if a program has great products or not is by searching about them on a forum, like an affiliate forum, and asking your peers’ opinions on that affiliate program. In most cases, you'll be getting great answers and some guidance on how to continue.

Commission Rate

Of course, why would you be working with that program if they're not going to pay you what you really deserve? The Commission rate matters almost the most, except when it doesn't. For example, if the value of the order in a coaching affiliate program is $10, no matter whether your Commission rate is 50% or 90%, you're not making much money. However, if the product value is $1000 and you're supposed to be getting only 20%, then you're making $20 which is much more compared to the first example. So you should pay attention to the average order value of the product as well as the Commission rate.

Besides the Commission rate, the payment model matters a lot as well. Some payment models are just bound to give you a lower payout. You should identify these programs and stay away from them.

Cookie Duration

The cookie duration can specify the period of time in which the cookies for tracking customer activity are active. So for example, if the cookie duration of a program is 60 days, then if a user visits a website with your affiliate link and decides to purchase something 40 days later, that it still falls within the cookie duration support time span, and you will get a Commission for that sale. Obviously, the longer the cookie duration the better, and the shorter, the fewer opportunities you have for actually making a sale.

Affiliate Trackers

Affiliate trackers are like the eyes of affiliate marketers because they provide them with various resources and statistics on their activity so they can optimize their marketing efforts. Without affiliate trackers, you will feel like you're just grinding without actually getting any results, just because you're not seeing how you're doing. Usually, most affiliate programs will provide you with an affiliate tracker rate that can see real-time or general statistics about your clicks, referrals, sales, etc. But just in case the affiliate program you are hoping to get affiliated with does not support affiliate reporting or has very limited reporting, you can just use a third-party affiliate tracker to make sure you track every activity on the links you're referring people to.

Marketing Resources

Affiliate programs tend to share some marketing resources and assets with you for easier marketing. These assets can include banner ads, visuals, graphics, pre-written content like e-mail content social media copy, widgets, access to API, etc. So there are many different ways for you to promote these programs. Some other programs might only provide you with a customizable link, which might not suffice. So remember, if you are already worried about whether you can get your own visuals or not, just start looking for programs that help you with these graphics.

Payment Frequency

The next important criterion is the payment frequency, which is related to the time span after when you made the sale in which you're getting paid. There are very rare programs that will send you your payout almost three months after you've earned a Commission. If you want your money available to you immediately, you should go with programs that don't have a certain plan and they will send you your payout as soon as you request it.

Minimum Payout

In the same way that we have payment frequency, we have a minimum balance threshold by which the program unlocks your money. In many programs, they state that you need to earn at least a certain amount before you can cash out your money. So that means that, if you make $100 in commissions for that month or as a whole on your account, you can get a payment on that same month. However, if there is no minimum payout threshold, you can get your money no matter how much you've earned, right on the schedule

Affiliate Support

Affiliate support is super important in keeping affiliates engaged in a program, especially the new and beginner ones. There are many beginners in the world of affiliate marketing, and that means that not every affiliate will get to work with every single program. Considerate programs will provide you with a chat box or an e-mail contact address where you can contact them and ask them any questions you might have about promoting them. If you are a top affiliate or have started making money, they can even provide you with tips and tricks on making even more sales.

The best way to realize whether an affiliate program has good support or not is, again, checking on affiliate forms that communities for the reputation of that program and how good and quick they are at responding to support emails and messages. Support doesn't only mean answering your questions, which is the least they can do to help you. Support can also mean sending you regular newsletters letting you know about the latest opportunities to sell, checking up on you, etc. You can also ask your peers.

Top Traffic Sources for Coaching Affiliate Programs

Now that you know how to choose a coaching affiliate program for promoting to your audience, let's talk about some of the top traffic sources you can use to promote these offers and make money. Obviously, you won't have to use all of these sources and you can modify whichever you want to use based on your own preferences

Affiliate Website or Blog

The first and most important traffic source for coaching affiliate programs is the affiliate blog or website. As you know, a lot of people who are looking for coaching or courses online are looking to read or learn more about what that coaching course has to offer. So it's important to write about the benefits of a course, review it, write about your own experiences with the course, recommend alternatives, and generally teach people how to find the information they need from these courses. now you might be thinking about how you're supposed to populate your affiliate website with information in order to get the traffic you need because that is usually the main concern of affiliates when starting out.

First of all, if you are starting out in the coaching niche, you should make sure that you know a little bit about the niche before starting out. People are going to look at your website and look for information about coaching but at the same time learn whatever they can possibly learn without purchasing the course only to experience what could be the best or worst experience of them shopping online. So you need to be precise and you need to put yourself in their shoes in order for them to relate to your content.

The next thing you have to do is post several types of articles and knowledge bases including but not limited to:

  • Articles that talk about your experience or insights into coaching by different people or courses;
  • Articles that review courses or how they teach people things and how you would rate them along with screenshots and complementary information that makes people trust your judgment;
  • Articles about coaching in general and what people should be looking for when looking for coaching online;
  • Articles about this specific coaching niche you're promoting, such as sports, our finances, languages, etc. These articles are going to prove that you know exactly what you're promoting.

If you simply post about these things and your experiences specifically about topics that are popping up or exploding, you can get a lot of visitors on your website in no time. In order to find out what coaching niches are the best and most profitable, you can look at the trendiest verticals in affiliate marketing.

Social Media

Social media is definitely the most interactive way for you to get to your audience quickly. If you just want to talk about a certain coaching program or you want to talk about your own experiences with a certain niche what tools or what platforms you use to study that topic, you can use platforms like TikTok, YouTube, Instagram, etc., in order to quickly get to the audience you need.

Usually, people are looking for sources to learn more on these platforms, so a discount code or a promo for a simple course that they've been looking for a long time could both change their lives and yours. Plus on your social media, you can quickly transfer a lot of information about that course to a large audience.

Content Creation

You can create a YouTube channel or start your influencer activity on TikTok if you really want to start making videos about coaching or courses. This is definitely one of the greatest topics to target on platforms like TikTok specifically because everybody wants to get a lot of information super quickly. That is, if you manage to make this it consistent activity over a long period of time so you can build an audience base and promote whatever program you want to them easily.

Paid Ads and Promos

Let's say you want to get your audience quickly and you don't want to spend a lot of time on it. In that case, you can spend a little bit of money to promote your affiliate offers during hype seasons or times of the year when you have a promo and a great deal and you are sure a lot of people will click on your ads. Facebook ads, Instagram ads, TikTok ads, google ads, and all of these platforms can prove super useful for your advertising purposes.

Forums and Communities

If you don't really want to go for social media and you just want to create an affiliate website and start earning, you can start posting your affiliate links on a community in response to posts asking for a deal or more information about a certain course. There are always lots of people who will ask questions about a certain course if they want to know exactly how the course is or whether the course is good for them. In these cases, people can find your affiliate Site link in the answers and find the offers on your website.

Tips to Becoming Successful as a Coaching Affiliate

Now that you know some of the top traffic sources for coaching affiliate programs, let's talk about some of the most common tips and tricks you can use to become successful in promoting these offers.

Target the Right Keywords

You should always target the right keywords with high traffics and low difficulty to succeeding. Without keywords, no matter how great your content is or no matter how honest your affiliate reviews are, you can almost never get the audience you need because Google and other search engines have a concept called search engine optimization which only suggests certain websites that are completely optimized for readers to the people who search.

In order for you to search for the right keywords, you need to go through the process of keyword research which includes benefiting from several platforms like Google Trends, exploding topics,, etc. If you don't want to use these tools, the simplest way to find keywords in your own niche is just to start to search on Google for things you can think of about your niche and the topics in it and allow the autocomplete to give you some suggestions for the keywords. Then you need to use these keywords evenly throughout your texts in order for the search engines to pick them up and rank you based on how relevant your website is to the questions of users.

Find the Right Audience

Even though we are talking about coaching affiliate marketing here, you should note that there are many different niches and you cannot necessarily promote a coaching affiliate program about finances to an audience that is eager to learn more about courses for kids. So you need to build your website around one of these niches. You should either choose sports or finances. You can't do both. And even when you do choose your niche, you should target the right age, right demographics, and even write locations in order to make the highest profits. For example, for finances, you should be targeting a middle-aged male audience, and for sports, you should be targeting a young audience, and for life coaching, you can target young or middle-aged men and women.

Promote on Multiple Channels

Don't just stop at your website or your social media. Go further than that and start posting everywhere in order to get the traffic you need. The traffic on most occasions doesn't come from one source and once people start sharing your articles and post on different social media, you can start truly expanding your audience. That does not happen if you yourself are not on several social channels. So if you have a website already, consider making a social media account or start working as an influencer or a content creator.

Benefit from Hashtags

In the same way that keywords are for websites, hashtags are for social media. With hashtags, you can get discovered on searches, trends, and several occasions. Based on your hashtags, you can even get suggested to people on social media. In order to find the best hashtags you can either use several paid and free marketing tools, or you can just search on social media for their top trending hashtags in any location. That way, you can target certain hashtags to get more views and impressions.

Find the Right Social Platforms

Now this is where things get very interesting because if you are promoting life coaching, you would be much more successful if you talked about it or posted about it on social media rather than your website. This is because a lot more young people and people enthusiastic about creating a more stable life for themselves are on social media than on websites. If you're trying to promote financing and coaching related to money, you can definitely use your website to do that. If you're talking about sports, you can use TikTok, and if you're talking about kid-related matters, you can choose YouTube. So basically, since your audience is scattered across various grounds, you should find the place where you get the highest impressions and stick to that one. TikTok might not work for you, but Facebook might perform very well. So always consider this important choice.

Benefit from Email Marketing

If you have a website, you can always put a signup box or a subscription box that allows people to subscribe to your e-mail list so you can send them various promotions. Remember that your audience might easily forget about you unless you have a channel for connecting with them instead of them visiting your website over and over. Whenever you release an article or you have an update, you can send them an e-mail and let them know about the latest informative articles on your website. You can also use services like MailChimp to get an e-mail list and start promoting with e-mail marketing right away.


Coaching affiliate programs are great because they allow you to work in almost any niche you want and any niche you're already active in. You might already be working in finance or sports. In that case, you can benefit from coaching affiliate programs besides your normal niche programs. So just use the tips mentioned in this article and remember to keep your consistency with posting and use the right creatives to get successful and make money in no time.