Sports affiliate marketing campaigns are way beyond just promoting sporting events: iGaming, VPN, Utility, E-commerce, or Subscription offers also demonstrate increased conversions during major tournaments and matches.
If you're a media buyer or an affiliate looking to amplify your marketing efforts, look no further. With Adsterra's sports calendar for affiliate marketers and expert traffic acquisition tips, you’ll be set to succeed in the sports vertical.
Why Consider Online Advertising During Sports Events?
Though it’s just the tip of the iceberg, here are five reasons why gaming operators, software providers, entertainment content, and e-commerce offers see increased conversions on the eve of major tournaments:
- Predictable Traffic Spikes: You can anticipate when traffic will surge.
- Engaged Audience: Millions of users are highly engaged during sports events.
- Relevant Traffic: Online users are bound to actively buy and play eGames during sporting events.
- Targeted Traffic Opportunities: Streaming websites and other sports-related platforms actively drive targeted traffic through various channels, such as organic, PPC, and social media.
- Quality Clicks and Conversions: You can achieve high-quality clicks and conversions beyond traditional competitive channels.
2024 Sports Calendar for Affiliate Marketers
Sports may seem overwhelming with hundreds of tournaments, matches, and races, but fret not: you won’t miss out on a highly engaged audience if you check out the sports schedule Adsterra created to encompass matches and championships from over 25 countries.
Major sporting events in 2024
⚽ Football
🎾 Tennis
🏅 Olympics
🏏 Cricket
🚗 Motor Sports
🏋️ Weightlifting
⛳ Golf
🚴 Cycling
🏀 Basketball
🥊 Boxing
💪 MMA/UFC
🏉 Rugby
🏈 American Football
🥋 Judo
⚫ Biathlon
🏒 Ice Hockey
🎮 Esports
You’re only one click away from spectacular sports traffic for your campaigns! Check out the calendar HERE.
Sports affiliate marketing: best ad formats
Now that you’ve chosen a perfect event to drive traffic, time to think of the best-converting ad format for the occasion. From our perspective, you’ll get the most out of two of Adsterra’s headliners:
- the “old but gold”, battle-tested and time-proven Popunder;
- the unique, revolutionary, extremely profitable Social Bar.
Why them? You can dig deeper into our article with best practices for sports affiliate marketing.
Run sports affiliate campaigns: top tips
Let’s briefly go through all the major points that will lead your campaign to sky-high ROI:
- Get to know your offer and promoted product: check the landing page, lead forms, payment systems, and conversion flow.
- Run a test campaign with several ad creatives. Don’t forget to set up conversion tracking!
- Optimize your campaign for maximum profit.
- Look into your bidding tactics: Smart CPM or Custom Bid? Adsterra has tools to suit every taste.
- Get traffic from your chosen sporting event!
While these tips are merely a step-by-step action plan, you may need more details to ensure your campaign shines. For that, you can yet again address Adsterra’s article with in-depth tactics and advice on campaign setup and optimization for sports affiliate marketing.
Sports affiliate marketing is a real money-spinner. Just try!
