Group blogs
Playground Casino: How iGaming Is Hooking Gen Alpha
Whale Watching
September 30
Playground Casino: How iGaming Is Hooking Gen Alpha
"Mum, top up my Roblox pls" is something my 10yo son Phil texts me on a regular basis. Yep. While you're grinding a CS match or watching a Dota stream, Gen Alpha has long been living, and loving it, in the Roblox multiverse. To be fair, this global gaming phenomenon was built (brace yourself!) before Facebook launched in 2004. It cam...
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Open Banking Payments: Why A2A Adoption Is Finally Accelerating in 2026
Blog PayAdmit Company
September 29
Open Banking Payments: Why A2A Adoption Is Finally Accelerating in 2026
Account-to-account (A2A) payments have crossed a decisive threshold in 2026, transitioning from regional trial projects into the primary structural backbone of global digital commerce. Global market projections indicate that A2A transaction values will surpass $195 trillion by 2030, driven by the expansion of instant clearing rails, commercial open...
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What are the best GEOs for marketing campaigns in 2026
Blog RollerAds Company
September 23
What are the best GEOs for marketing campaigns in 2026
The idea of “best GEO” is often taken out of context among the affiliates. What many fail to realize is that countries themselves are just one part, and advertising formats are equally important in this conversation. And don’t forget about vertical, device, and the overall competition, too, as they also affect the campaign economi...
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Chargeback Fraud vs. Friendly Fraud: Why the Line Is Getting Harder to Draw
Blog PayAdmit Company
September 09
Chargeback Fraud vs. Friendly Fraud: Why the Line Is Getting Harder to Draw
The line separating criminal cyberfraud from first-party friendly fraud has effectively collapsed. Historically, risk teams treated fraud as a binary problem: third-party syndicate attacks (stolen credentials, BIN attacks) on one side, and legitimate customer misunderstandings on the other. Today, cardholder-initiated friendly fraud accounts for o...
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Real-Time Payments Go Global: What Instant Settlement Rails Mean for Merchant Cash Flow in 2026
Blog PayAdmit Company
September 04
Real-Time Payments Go Global: What Instant Settlement Rails Mean for Merchant Cash Flow in 2026
The Liquidity Paradigm: Transitioning from Float to Sub-Second Settlement Global financial infrastructure is undergoing a permanent transformation toward real-time payments (RTP) and instant settlement rails. In the United States, transaction volume across modern instant channels is projected to quadruple by 2026, reaching nearly 8.9 billion trans...
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BNPL's Second Act: How Buy Now Pay Later Is Reinventing Itself for B2B
Blog PayAdmit Company
September 18
BNPL's Second Act: How Buy Now Pay Later Is Reinventing Itself for B2B
The Liquidity Paradigm of Digital Trade Credit While retail consumer installments navigate regulatory headwind and market maturation, Buy Now, Pay Later (BNPL) mechanisms are experiencing rapid structural expansion across business-to-business commerce. The global B2B BNPL sector expanded by 33.4% to reach $199.2 billion in transaction volume, esta...
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7 Real Benefits of a White Label Payment Gateway
Blog PayAdmit Company
September 23
7 Real Benefits of a White Label Payment Gateway
The Architectural Calculus of Payment Infrastructure When fintech executives, Payment Service Providers (PSPs), Independent Sales Organizations (ISOs), and high-volume merchants evaluate transaction processing architecture, financial discussions routinely center on immediate cost reduction. While bypassing millions of dollars in initial software o...
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How to protect campaigns from invalid traffic
Blog RollerAds Company
September 29
How to protect campaigns from invalid traffic
Where there is profit, there is fraud. And digital marketing is no exception. Moreover, it is often assumed that fraud is just a part that you have to accept when working in digital marketing. While this saying may be a stretch, the fact remains: you still need to know how to spot fraud and eliminate it. No network can guarantee a fraud-free exper...
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How to Target Different Generations
Blog A.W. Empire Company
October 02
How to Target Different Generations
Personalization and precision are fundamental to high performance. It’s hard to find a professional affiliate who doesn’t pay attention to audience segmentation. But segmentation can be based on various factors, including device, OS, browser, language, dayparting, and so on. The thing is, most of these factors depend heavily on your pa...
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Adsterra x Indoleads: track conversions and scale CPA campaigns (bonus inside)
Blog Adsterra Company
October 15
Adsterra x Indoleads: track conversions and scale CPA campaigns (bonus inside)
We keep building! So here’s the big announcement: we’ve added a new tracking integration with Indoleads, a global CPA affiliate network with a strong presence across Southeast Asia and other international markets. For affiliates running paid traffic through Adsterra, this means easier conversion tracking and a more direct way to connec...
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