September 19   0 167

Russian-speaking specialists: the gold of iGaming and affiliate marketing

While some companies spend years hunting for talent in the EU, smart players have been using the real secret for the last three years: russian-speaking experts are the hidden force driving affiliate marketing, iGaming, and crypto.

This is no accident. It’s the result of a unique school of thought: aggressive testing of bundles, deep analytics, and mastery at bypassing bans in social media and ad networks. Our teams were the first to master TikTok Ads for crypto, run gambling traffic through apps, and turn GEOs profitable that Europeans had written off as losses.

And this isn’t just about “grey” niches—it’s a global business with multi-billion turnovers where CIS specialists set the trends. While Western marketers argued about compliance, ours were already generating 500% ROI on complex offers. And now, this pool of knowledge is available to you.

Russian-speaking teams rule iGaming and affiliate

Look at any major conference, like Sigma or Affiliate World. The majority of companies with booths there are owned by CIS founders. Why? Because our “gambling school” is the strongest.

The same goes for affiliate teams. First, only Russian-speaking teams have built such strong media presence. Second, they’ve started exhibiting at these same conferences. If you spot a Western traffic team booth, in 100% of cases it will be an SEO outfit. Yes, the West has powerful SEO players with 10+ years of history. But when it comes to other traffic sources—it’s CIS teams dominating the floor.

A living example: the MAC Conference

Few people realize that the CIS also hosts major international traffic conferences. One of them we organize ourselves: MAC, held in Yerevan, Armenia. In May 2025, it gathered 4,400 guests from 57 countries, with 162 booths and over 10 side events.

This is proof: the market is huge — and it’s here. If your company hasn’t started hunting CIS affiliates yet, you’re already falling behind. Especially in technologies for bypassing bans, where local specialists always innovate with ease.

Salary economics

Beyond expertise, there’s another advantage: cost efficiency. Why pay 2–3x more if you can hire the same (and often hungrier) Russian-speaking talent?

Our agency Partnerkin HR has closed dozens of vacancies worldwide. Based on this data, here’s a salary comparison:

Position

CIS ($)

EU/US ($)

Savings

Affiliate Manager

1000–2500

4000–7000

up to 70%

PPC Manager

800–2000

3000–5000

up to 70%

Tech Lead (iGaming)

2000–4000

6000–10000+

up to 60%

Source: MAC 2025 + Partnerkin HR placements

Yes, the difference is huge—and these are real figures. Right now, we have several specialists ready to join foreign companies, considering both remote and relocation. Contact Yanina on WhatsApp +77789247399 to see their profiles.

Hire an Affiliate Manager Instead of Building a Team

  • Find contractors for your offers at conferences (including MAC) and in private chats.
  • Run not only Black Hat but also White Hat traffic—for example, like a Kyiv-based team that successfully runs Nutra and Insurance in the US with +220% ROI.

Language Is Not an Advantage—It’s a Necessity

Entering the CIS market without Russian language is nearly impossible. Many here do speak English, but some top affiliates—and even team owners—still don’t. A Russian-speaking manager on staff solves communication and contractor-control issues. And we can find one for you. Contact us on WhatsApp +77789247399.

Mentality, Language, and Other Fears

Fear #1: “Different mentality, won’t work out”

Myth: CIS specialists are unpredictable. Reality: They’re results-driven. Most focus strongly on money. Case: A German iGaming startup looked for a CTO in the EU for 3 months. Through us, they found a candidate from Almaty with gambling experience and C1 English—position closed in 2 weeks.

Fear #2: Language and “grey” schemes

Problem: 62% of US companies fear overemployment and shady practices. Solution: Payments via crypto or services like Deel.com—legal, safe, NDA-protected.

Fear #3: “What if they break the NDA?”

Myth: CIS specialists are unreliable. Reality: 92% of our placements stay conflict-free for 12+ months. We work via transparent contracts that satisfy all sides.

Relocation as a bonus

70% of top candidates are relocation-ready (MAC 2025 data). For them, your company can become a ticket to a new life:

  • Loyalty: they value the chance to move countries.
  • Motivation: 30% higher than local hires (Partnerkin HR Report).

Case: Artem, a PPC specialist from Almaty, relocated to Istanbul through our program. Within 3 months, he boosted campaign ROI from 220% to 400%.

Candidates: if you work in affiliate/iGaming and want relocation—we can help. We already have requests from foreign companies. Message our manager @ann_part on Telegram to see open vacancies. We’ll help craft your CV and match you with the right company—for free.

Ready to Hire or Need More Info?

  • Free salary analysis for your niche.
  • 3 candidates for test interviews.

No prepayment. 1-month guarantee. We already have ready-to-go candidates: affiliates, affiliate managers, iGaming developers with proven track records and English B2+.

Message @ann_part and get 3 CVs today. No spam—only relevant candidates. Leave your request—and we’ll solve all your HR challenges in affiliate and iGaming!

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