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Today, we'll elaborate on how online gaming tournaments make hundreds of millions of dollars. ClickAdilla is one of the primary ad networks for the Indian PubG Championship. Working with such e-gaming offers like PubG requires getting as many impressions as possible and the best way to get that is by using instream ads. And acquiring it is simple if you advertise on a network with a high volume of traffic.
This case study was shared with us by a marketing agency that received a $600 000 contract to stream the PubG championship on Livestream. The budget was divided into several advertising platforms to promote the championship, among them, ClickAdilla showed cool results in terms of impressions and quality of pre-rolls.
PubG is one of the largest game studios in the world. The mobile version of PubG, Battleground has been downloaded over a billion times and it has generated so far over $8.42 billion in revenue.
Today, many big gaming companies are entering the Indian market. The middle class in the country is growing, and the niche is not yet overcrowded. There is still a wide range of opportunities in this space.
The main goal was to popularize PubG among the Indians and to get as many impressions as possible. In India, in general, they often pay just for views/ impressions and ClickAdilla is perfect for this. The advantage of this network is that you pay significantly less than in other competitors for large volumes of traffic.
Advertising campaigns were led by the agency's webmaster together with a team of marketers. For each campaign, the team set a goal of a certain number of impressions. The screenshots show that the volume of impressions received was even higher than planned:
A section of the graph shows that the impressions were consistent with the required volumes:
In total, $214 450 was spent on ClickAdilla, and the total impressions amounted to 428 917 155. The agency earned $165 300 net.
Campaign Settings
Since the goal was to cover as many users as possible, targets and limits were set to the minimum. The ad spend could be set up to $3 500 per day.
The advertisers set a price of $0.5 CPM. This is a great price for in-stream campaigns. Pre-rolls cannot be skipped right away, so they have 100% visibility and require a lot of traffic. But there is always an opportunity to get in cheaper traffic.
A relatively low number of settings shouldn't make you feel uneasy because the main objective is to provide the most coverage.
Creatives
All creatives were live streams of PubG matches in the pre-roll format. The real-time tournament was shown before the main video for 30 seconds.
Advantages of Live-Stream Pre-Rolls:
There is a video interview with a ClickAdilla account manager:
Conclusion
A lot of webmasters are making great money from gaming offers. Game campaigns are growing and expanding their market around the world, so the demand in this vertical is consistently high.
Now, this is a great opportunity for newbies to profitably enter the affiliate marketing space. You can start with small offers or with local gaming arcades. They have a smaller budget however, the latter are extremely popular in India.
Online gaming/ e-sports is among the fastest growing and most widespread niches today. The number of players is growing every day. New games are coming out every day and with them new offers and tournaments. But the niche is still new, and there is a profitable place for everyone in it.
