The rise of social media has brought about significant changes in how we connect and share content. A big player in this evolution is OnlyFans, a platform that lets content creators make money from their dedicated fans. Many people are now considering leaving their jobs to start their own OnlyFans accounts. But, going it alone can be tough. That's where the need for OnlyFans management and marketing agencies comes in. In this article, we'll cover everything you need to know about starting your very own OnlyFans agency in 2023.
Understanding the OnlyFans Business Model
OnlyFans works on a simple idea: content creators can earn money from their fans. Fans pay a monthly fee to access special content created by their favorite creators. This could be photos, videos, or exclusive behind-the-scenes glimpses. OnlyFans provides a platform for creators to earn from their creativity.
Creators have various ways to make money, like sending paid messages, posting exclusive content, and receiving tips. OnlyFans takes a 20% cut from the creators' earnings, which is standard practice. This helps OnlyFans keep running while giving creators a space to shine.
Steps to Launch Your OnlyFans Agency
1. Find Your Niche: To start your own agency, you need to pick a specific area to focus on. It could be fitness, a particular kind of adult content, or anything with a large following. This choice will shape your agency's brand, the creators you work with, and your overall success.
2. Build Your Brand and Website: Once you've chosen your niche, create a brand that fits and set up a user-friendly website. Your website should make it easy for content creators to join and navigate.
3. Recruit Creators: The heart of your agency will be the creators you bring on board. Aim to attract and keep high-quality creators who are popular in your chosen niche. Remember, better content means more fans willing to pay.
4. Finding Creators: You can discover potential creators on social media platforms like Instagram and TikTok, dating sites like Tinder, or streaming apps like Bigo Live. Also, platforms like OnlyFinder and OnlySearch can help you identify potential collaborators.
5. Manage Accounts and Engage Fans: Running an OnlyFans agency means handling multiple creators and their accounts. That's where account managers and OnlyFans chatters come in. Choose capable individuals and provide them with proper training to support creators and engage with fans effectively.
6. Grow Your Business: As your agency gains traction, it's important to scale wisely. Stay updated on industry trends and adjust your strategies accordingly. Balancing recruitment and retention while improving user experience is key to steady growth.
How OnlyFans Agencies Generate Income
It's important to note that agencies don't take a cut from creators' profits. Instead, agencies work as partners, helping creators with challenges like communication, content sharing, customer attraction, and sales. In return, agencies receive a portion of the sales, often split equally – 50% for the agency and 50% for the creators.
For creators, teaming up with an agency often leads to a significant increase in earnings, sometimes even multiplying their income several times over. This partnership allows creators to focus on their content while the agency manages the operational side, resulting in a win-win situation.
Q&A With n Onlyfans Agency Owner
So to get more insights on the business model, we are sharing a Q&A with an OnlyFans Agency Owner, Jermaine Francois - the proud owner of inVogue Marketing and Only Astra Agency.
Q: Which platforms do you use to promote your models?
We use a variety of platforms, not just one. Our main channels include Twitter, Reddit, TikTok/Clapper, Instagram, Instagram bots, and dating apps. In recent weeks, we've also managed to set up multiple profiles on a single phone device, which has significantly streamlined our operations.
Regarding dating apps, our focus has been on Bumble and Tinder, and we've seen impressive results from scaling up on these platforms. So, to sum it up, our primary promotional channels are Bumble, Tinder, and the social media platforms I mentioned earlier. Additionally, I've been experimenting with various approaches, including shout-outs, to enhance our model promotion strategies.
Q: I've reached out to sign models for my agency and I've had a few models respond, but they always lose interest after I provide them with information. How do you approach messaging girls to join your agency?
This question has a few angles that I'd like to explore. So, my response to this person would start with asking, "What exactly are you sharing with them as information? Is it a video, a voice note, or a paragraph? What's in your message?" Because whatever you're sending right now might not hold much value. I'm being direct here to genuinely assist you on your journey. You need to carefully shape your message so that you're providing substantial value, but not all in one go. It's a bit like playing hard to get, and this taps into basic human psychology.
If you give away everything right from the start, they might think, "Is there more to discover?" Instead, try offering about 90% of solid value, substantial insights, and useful concepts. Leave them curious, thinking, "If this is what they share upfront, imagine the potential partnership." If you can back this up with results, that's even better — results speak volumes.
Here's a suggestion: Create a Loom video. The specifics of what to include in that video can be elaborate, but essentially, provide a wealth of value. If you have results to showcase, do that. If not, focus on essential marketing principles that models can apply. This establishes your expertise. Importantly, after sending the video, if you find they're still not responding, be sure to follow up. Professional and respectful follow-ups can make a difference in getting them on board and signing the contract.
Remember, our business revolves around value. If you can't deliver value to your potential clients, why would they engage with you? They probably have numerous other messages from different service providers in their inboxes. You need to be likable and stand out. Find your unique way to shine in the market. That's how you'll capture the interest of models and succeed. I hope this advice proves useful.
Q: How do you convince the model to create a joint Wise or business account?
To be honest, I introduced the idea of a joint business account right from the start. I don't wait until we've completed all the paperwork or gained access to everything. I bring it up upfront before we even begin the process. Let me explain using an analogy. Think about visiting a doctor's clinic. You wouldn't decline a necessary test just because you want to know your diagnosis. Doctors have their procedures, and similarly, we have our protocols. In our context, you're the marketing and management expert. If I've built enough trust, the concept of a joint bank account shouldn't be met with resistance.
However, if I do face objections, here's how I address them: I highlight past situations where invoicing caused problems. It ended up consuming valuable time that should have been used for managing accounts and achieving results. My agency has a skilled team, and if they're not compensated, our efficiency suffers, which impacts your success as a content creator. To prevent this, I propose setting up a joint bank account. This allows you to see transactions and ensures transparency, which supports our collaboration.
As for your second question, such objections are rare. By establishing credibility and confidence beforehand, most models don't question the bank account arrangement. In the few instances where resistance occurs, I simply move forward, understanding that not everyone may immediately grasp the fantastic opportunity at hand.
Q: Where does most of your website traffic come from?
Currently, we don't heavily rely on just one source. We use various platforms and strategies to consistently attract new subscribers to our models every day. You can check out the results here:
These numbers show how successful we've been. We don't have any free accounts; all our models are on paid plans. Our pricing structure is fair and adjusts based on the monthly cycle.
To give you an idea, we make use of TikTok, Twitter, Instagram, Bots, dating apps, and Reddit to drive traffic to our site. This diverse approach helps us maintain a steady flow of visitors. And as we continue to expand, we're applying this same strategy to benefit our creators and models.
Q: Do you set up different payment accounts for the models?
Absolutely, we create a special joint account for each model, in addition to our primary business account. This approach ensures hassle-free payments for our agency and a fair distribution of earnings between you and the models.
Conclusion
In today's online world, where things are always changing, OnlyFans has become a popular choice for people who create content. If you're thinking about starting your own OnlyFans agency in 2023, it's a great way to be part of this trend and create a relationship that's good for both creators and their fans.
By picking a specific topic, helping content creators grow, and being good at managing stuff, people who want to start an agency can make a cool and successful business. This teamwork doesn't just mean more money — it also lets people get super creative in the fast-paced online world. I hope this clarifies things.
