20+ Best Woodworking Affiliate Programs and Networks [2024]

Since ancient times, woodworking and similar crafts have been considered a common practice since they help us decorate our houses and make our living spaces more beautiful. Besides beauty, they provide functionality and operational value in our daily life and homes. Thanks to woodworking, we can have a more nature-friendly house. There are many different businesses that offer these services and use woodworking in their products, all the way from architecture and design to small accessories and devices.

Woodworking is also considered a very expensive craft as well. The global woodworking market in 2021 was at $8 billion and it is set to reach about $13 billion by 2031. Therefore, there's a lot of potential in this field. So why not try to get some of that revenue on your own side? In this article, we'll go through different woodworking affiliate programs, how you can earn money with them, how you can choose the best one, etc. So lean back and enjoy reading more about woodworking affiliate programs.

What Are Woodworking Affiliate Programs and How Do They Work

Woodworking affiliate programs are basically businesses that would want more customers directed toward their products and services with the help of affiliates. Whenever you help a customer find the woodworking service or product they need to complete a purchase, you will earn a Commission as a bonus.

Since there are many different products and services in this category, you can expect various payment models as well. For example, you might be able to promote a Training program and earn some money just by people signing up for it. So as you can see, the potential to make money is infinite.

Woodworking doesn't only entail small objects but can go on to bigger objects like furniture as well. Therefore, the prices of such products can vary from $10 all the way to $10,000. And if you are lucky in the program you get accepted in and the program you choose has products with high average order values, you can earn a lot of money very quickly.

What Types of Products Can You Promote

You might be curious as to exactly what you can promote and woodworking affiliate programs. Here is a list of all the services and products that you can find to promote in this niche.

  • Woodworking Tools: Promote hand tools, power tools, and woodworking machinery such as saws, drills, routers, chisels, and sanders.
  • Woodworking Plans: Advertise woodworking plans and blueprints for various projects, including furniture, home decor, and outdoor structures.
  • Woodworking Books and Magazines: Market books and magazines that provide woodworking tips, techniques, project ideas, and inspiration.
  • Woodworking Kits: Promote DIY woodworking kits that contain pre-cut wood pieces, hardware, and instructions for specific projects.
  • Wood Materials and Supplies: Advertise wood materials such as lumber, plywood, veneers, and exotic woods, as well as woodworking supplies like adhesives, finishes, and stains.
  • Woodworking Workbenches and Storage: Market workbenches, tool storage solutions, and workshop organization systems for woodworking enthusiasts.
  • Woodworking Safety Gear: Promote safety equipment and gear such as safety glasses, hearing protection, dust masks, and work gloves.
  • Woodworking Classes and Workshops: Advertise in-person or online woodworking classes, workshops, and courses conducted by experienced woodworkers.
  • Woodworking Accessories: Market woodworking accessories like clamps, jigs, measuring tools, sharpening equipment, and tool maintenance products.
  • Woodworking Finishing Products: Promote wood finishes, varnishes, oils, waxes, and sealants for enhancing the appearance and durability of woodworking projects.
  • Woodworking DVDs and Video Courses: Advertise instructional DVDs and video courses that provide step-by-step guidance on various woodworking techniques and projects.
  • Woodworking Project Templates: Market templates and stencils that assist woodworkers in creating intricate designs and patterns on their projects.
  • Woodworking Hardware: Promote hinges, drawer slides, knobs, pulls, and other hardware components used in woodworking projects.
  • Woodworking Gift Ideas: Advertise unique and handcrafted woodworking gift items such as cutting boards, wine racks, jewelry boxes, or personalized signs.
  • Woodworking Services: Market woodworking services offered by professionals, such as custom furniture making, cabinetry, or wood restoration.

Payment Models in Woodworking Affiliate Programs

This section discusses the different payout models used by affiliate programs to compensate their affiliates. These models include revenue share, cost per lead, cost per sale, and cost per action. By understanding these models, affiliates can determine how they will be paid for their work in promoting the program's products or services.

Revenue Share

The revenue share payment model in affiliate programs involves paying affiliates a percentage of the product's cost as predetermined in the affiliate terms. For instance, if a product is worth $100 and the program's commission rate is 10%, successfully selling the product will earn you $10. It is important to note that higher-priced products increase the chances of earning more money. This payment model is commonly used in affiliate programs.

Cost per Lead (CPL)

The cost per lead (CPL) affiliate payout model pays you a commission whenever someone becomes a potential customer for a business, for example, by signing up for a free trial or inputting their payment information. However, what counts as a lead can vary between programs, so it's important to understand the specific action required before promoting the program. Typically, a lead can earn you anywhere from $1 to $100, with $10 being a safe average.

Cost per Sale (CPS)

The cost per sale payout model gives you a flat commission whenever someone buys a product. It's similar to the revenue share model except that you get a fixed amount instead of a percentage of the product's value. This means that you'll earn the same commission regardless of the product's price. This model is commonly used in programs with a limited range of products or services.

Cost per Action (CPA)

The cost per action model pays a commission whenever someone completes a specific action on the affiliate program's website. The action can vary and is usually specified by the program's terms and conditions. Examples of actions include signing up on a website, downloading an application, registering for something, or receiving a free product. Generally, a reasonable commission for a cost-per-action model ranges from $1 to $10, but this amount may differ based on the program.

What to Consider When Choosing a Woodworking Affiliate Program

When selecting an affiliate program in a particular niche, it's important to consider several factors to ensure your time is well spent. Rather than working with every program and reviewing each product, it's recommended to focus on those that are likely to provide a good return on investment. This involves paying attention to aspects such as your familiarity with the products, commission rates, brand recognition, cookie duration, payment frequency, minimum payout, affiliate trackers, marketing assets, affiliate support, application process time, performance-based bonuses, and promotions and discount codes.

Your Familiarity with the Products

It's important to have some familiarity with the product you're promoting as an affiliate. You should never promote a product you're not familiar with or don't have any knowledge about. If you're unfamiliar with the product, you can check out reviews online or learn more about it through YouTube videos or similar resources. If you promote a product without any knowledge of it, you can lose your audience's trust, which is not what you want to happen as an affiliate.

Commission Rate

When choosing an affiliate program, the Commission rate is the second most important factor to consider. A higher Commission rate means more earnings, but it's important to note that this isn't always the case. The average order value is a crucial element in earning money through the revenue share model and its Commission. For example, if the average order value is $10, even a 90% Commission rate won't yield much money. However, if the average order value is $1,000 and the Commission rate is only 10%, $100 can still be earned. Thus, while the Commission rate should be taken into account, it's essential to also check the program's average order value.

Brand Recognition

It's important to only promote brands that have a good reputation and are of high quality. This ensures that customers are satisfied and don't blame you for their purchase. You can assess a brand's credibility by reading reviews on unbiased websites, asking questions on forums like Quora or Reddit, or asking other affiliates about their experiences with the program. After reviewing all the feedback, you can make an informed decision about whether or not to work with that brand.

Cookie Duration

When promoting an offer, it is crucial to consider the duration of a cookie, which is a tool used to track a visitor's website activity. The cookie duration refers to the time the program will track a user's activity and count any purchases made during that period towards your commission. This is beneficial because it includes purchases made by visitors who had previously visited the website. A longer cookie duration increases your chances of earning a commission. Although most affiliate programs have a 30-day cookie duration, it can be shorter or longer, even up to a lifetime.

Payment Frequency

Most affiliate programs pay their commissions on a monthly basis, which is preferable for those who rely on affiliate marketing as a source of income. However, some programs have payout terms that require waiting for two, three, or even six months. This may not be ideal as it could negatively affect one's cash flow. These longer payout terms are sometimes put in place due to the program's policies related to product returns, as they may want to avoid paying commissions prematurely before the warranty period has ended.

Minimum Payout

Some affiliate programs require you to reach a certain balance before they pay you. This balance can be any amount specified by the program. Many programs require you to earn at least $50 to cash out your money. However, if you want to cash out immediately, you can opt for programs that do not have a minimum payout threshold requirement. In this way, you can receive payments for your earnings without waiting for a specific balance to be reached.

Affiliate Trackers

Affiliate trackers are software provided by affiliate programs to give you statistics and data about how your visitors are performing on the program. If the program is on a network, an affiliate tracker may be automatically available on your dashboard where you can view information about clicks, signups, commissions, sales, and bonuses. By providing more insight into your marketing, this benefit allows you to optimize your campaigns as necessary.

Marketing Assets and Resources

Affiliate programs usually offer a range of assets and resources to their affiliates to help them promote the program effectively. These resources can include logos, banner ads, text links, pre-written content, visuals, imagery, icons, and even pre-made landing pages and websites. While most programs provide these resources, some may not offer any resources or only provide a link. If having access to a variety of resources is important to an affiliate, they should look for programs that offer a range of imagery and content, especially if the program is very visual. If the program is focused on physical products, it would be logical for them to provide affiliates with product photos.

Some affiliate programs may even provide affiliates with samples of their products to test and review. This can have a significant impact on the affiliate's audience and make their promotions more engaging. It's important for affiliates to choose programs that offer the resources they need to effectively promote the program and increase their earnings.

Affiliate Support

If you're new to affiliate marketing or think you'll need help getting started, it's important to ensure that the affiliate program you're considering has active and accessible support via chat or email. While many programs on our list have excellent support, it's a good idea to confirm this by asking peers on an affiliate forum. Many programs offer dedicated affiliate managers who send regular emails and provide tips for increasing income. Some even send newsletters with information about new opportunities and products to promote, including occasional promotions and notifications for seasonal events.

Application Process Time

If you're eager to start an affiliate program and don't want to waste time waiting for your application to be approved, choose programs with shorter application processing times. Some programs take weeks to review your application and may even reject you. Others will provide immediate access to their affiliate area, allowing you to start working immediately. So, before you fill in a sign-up form, pay attention to this small but crucial detail. Opt for programs with shorter application processing times so you can start working and earning right away.

Performance-Based Bonuses

Affiliate programs sometimes offer incentives to their top affiliates for referring a high volume of sales. These rewards may come in the form of increased commissions or sizable bonuses once a sales milestone is reached. Our list identifies which programs offer performance-based bonuses, so if this is of interest to you, be sure to keep an eye out for these opportunities.

Promotions and Discount Codes

If you are an affiliate who wants to offer a discount or promotional code to your audience, you should search for affiliate programs that allow you to create your own custom discount code. Many programs provide this option for you to create a code specifically for your audience. Other programs may offer their affiliates a discount code for seasonal events and promotions. However, some programs do not have any policies regarding discount codes or may not offer them at all. If you want to offer your audience a discount code or promotional deal, make sure to find programs that offer these benefits. By doing so, you can ensure that you can provide your audience with incentives to take action while also benefiting from the affiliate program's perks.

Top Traffic Sources for Woodworking Offers

Now that you know how to choose a program in this niche, it's time to learn more about the ways you can get the traffic you need to promote the offers. Let's learn about top traffic sources for promoting these offers here.

Social Media

First and foremost, in this niche, most people will be looking on social media for interesting content. There are several categories of audiences you can target in this niche. Either people who are looking for furniture or people who are into the aesthetics of woodworking. These are two different types of audiences, as some of them include mostly women and others include mostly men. So whichever you choose, you can still work on social media towards establishing an audience base.

What you can do is actually do woodwork and promote woodworking tools on social media so people can really see that you know what you're talking about. Or you can just show what cool things can be done with the woodworking resources and materials you're promoting. Or maybe you're just selling the crafts themselves. In that case, all you have to do is create a video showcasing how you're using that piece of woodwork in your room or for decoration. Whatever purpose you're following or whatever type of product you're promoting, there are various ways you can get the attention of your audience without making it seem like spam. It might be interesting for you to know that you can even promote your products directly, meaning to advertise them without repulsing anybody, by simply showing how amazing the product is.

Once you have attracted a lot of audience on social media, you can refer them to your affiliate website or a page where you have all your affiliate links so people can check out the products you use and how they can purchase them for themselves.

Website Content

Speaking of websites and blogs, it's important for every affiliate to have some sort of personal page where they can post content in text format. It depends on your audience, but the general rule of thumb is that as an affiliate marketer, you want to have traffic from search engines as well, because it is free and organic, and you don't have to do anything about it.

On your website, you can include product reviews and other sorts of content that help people get more interested and provide you with a way to hook them in to make them purchase something. If anybody is coming from social media, they will already know the products, and if anybody is coming from search engines, they can have a chance to get interested in the products you're promoting. In the later sections, we'll talk about the best way to write a product review that gets people to buy their products.

For now, all you need to know is to make your website very useful and hook people in by providing them with free content so you can get their e-mail addresses and send them all the promotional materials you want. You can even include the latest deals and promotions from your affiliated program in a pop-up or a free landing page so you can immediately convert any user visiting your website. This is especially useful whenever there is a seasonal event or promotion going on. You can promote them through social media as well, but in case your audience is mostly coming from search engines, you don't want to miss the chance to convert them.

Forums and Communities

If you're looking for a different way to increase your website traffic, you might want to consider participating in forums and online communities that focus on auto parts. By engaging with these communities, you can establish your reputation by providing valuable information and earning points. You can also include links to articles you've written on relevant topics, as well as affiliate links - just be careful not to come across as spammy. To be successful in this approach, you must be patient and follow the rules of the community you're engaging with. This method is a great way to build credibility and attract visitors to your website who are already interested in the topics you're writing about.

Paid Ads

If you are looking for quick traffic, ad networks and platforms like Google ads, Facebook ads, YouTube ads, TikTok ads, and Instagram ads are great options. Each platform caters to a specific purpose. For instance, if your content is more visual, TikTok ads, YouTube ads, or Facebook ads are a good fit. However, if you create an article or want to direct people to your affiliate website, Google ads are the way to go. This platform allows you to target specific keywords that you are trying to sell through and directs more people to your affiliate website where they can see your affiliate links. By using these ad platforms, you can generate the traffic you need to promote your affiliate product. Remember that each platform has its own strengths, so it's important to choose the one that aligns with your content and goals.

Tips to Promote Woodworking Affiliate Offers Successfully

After learning about the different methods to promote affiliate programs, the article provides tips and tricks to boost website traffic and increase sales.

Find Effective Platforms

To find your target audience, it is important to find the right platform. This involves exploring various social media platforms to determine where your audience is most active. If you find that there is not enough content related to your niche on a particular platform, you may need to shift your focus to another platform. The same applies to your website. If you're not seeing enough traffic related to your niche, it might be time to reevaluate your strategy. In this niche, the audience is spread out across various platforms, including YouTube, TikTok, Instagram, and search engines. By providing valuable content on these platforms, you can still attract a significant amount of traffic.

Keyword Targeting

If you plan on making a website in your field, it's important to do thorough keyword research and effectively implement those keywords into your content.

Here are some target keywords in the woodworking niche: DIY woodworking projects for beginners, How to build a wooden bookshelf, Woodworking tools for small spaces, Best wood for outdoor furniture, Woodworking techniques for curved edges, How to make a wooden cutting board, Woodworking plans for a coffee table, Best wood for carving sculptures, How to join wood without screws, Woodworking safety tips for beginners, etc.

Utilizing these keywords comes with the advantage of appearing at the top of search engine results when someone looks for them. To identify the most common long-tail keywords in your field, research additional keywords of this sort.


Trends are super important in marketing. Promoting products during seasonal deals or promotions is a must, but the same goes for trends. Jump on the trend and post content about it to drive traffic to your website. It's an easy way to attract people who are searching for what you're selling. Social media is the perfect platform for trend-based marketing, so keep an eye out for trending hashtags and topics in your area or target audience. Many online tools help you stay up-to-date with trends, such as AnswerThePublic, ExplodingTopics, Google Trends, or other privacy tools. To stay ahead of the game, be sure to capitalize on current trends and make them work for your marketing strategy.

Review Products

Introducing products to your audience requires following certain guidelines to ensure their trust in your review. There are several important factors to consider.

Firstly, it is crucial to produce unique content. People do not want to read or hear about the same things they can find on the manufacturer's website. It is necessary to provide them with your own first-hand experience or expert opinions. If you do not have any experience with the product you are promoting, you must learn as much as possible from various sources. This is an essential part of affiliate marketing, and it is important to make honest and unique reviews.

Secondly, you should highlight the pros and cons of the product so that customers can easily compare them with other products. While some points about the product may be obvious, it is important to emphasize those that help customers make informed decisions about the product.

Thirdly, visual elements such as imagery and videos are critical in supporting your content and will add more value to the product you are promoting. If you are creating video content, make sure to use your own footage instead of stock footage to provide a more authentic experience for your audience.

Lastly, it is essential to make it clear to your audience that you have tried the product and are promoting it. Transparency is key, so it is important to communicate that sense to your audience. Additionally, include links to your affiliate website in your reviews on social media and beneath every product in your review article.

In summary, introducing products to your audience requires producing unique content, highlighting the pros and cons of the product, including visual elements, and providing transparency about your experience with the product. By following these guidelines, you can build trust with your audience and promote products effectively.

Focus on SEO

In order to attract traffic to your website, it is imperative to focus on search engine optimization (SEO). Even if your content is high quality, it may not reach your intended audience without SEO. To ensure visibility, it is important to include your chosen keywords throughout your text, titles, image alt descriptions, and other relevant areas of your website.

Engage with Your Community

It's important in the woodworking industry to interact with your audience and ask for their opinions on what they would like to see you introduce. Keep your audience in the loop and avoid promoting anything you know they won't like to ensure you maintain their interest.


Now that you know everything about woodworking affiliate programs, maybe you'd want to check out some other affiliate programs and affiliate networks for any offer that might be interesting to your own audience. In any case, it's important to have an understanding of who exactly your audience is, and what they're looking for, and of course, use the tips mentioned in this article to become successful in your affiliate journey.