How much can you earn capitalizing on your sports passion? Well, it depends on the effectiveness of the strategy you use! For starters, you should definitely explore the combination of Interstitials and iGaming - we know it’s brought some pretty lucrative results to one of our partners. Let’s see how it went!
Product Fact File
- Product: BABU88
- GEO: Bangladesh
- KPI: registration with debit/credit card
- Landing page: preland
Babu88 is a versatile platform offering both sports events and online games. It has a mobile app available for Android and iOS and a browser-based version.
The foundation: Campaign creation and settings
Before diving into the creatives and ad visuals, it’s best to work closely with targeting and set all the important data to reach the right audience. Here’s what this campaign had for parameters:
- Pricing type: CPA
- AdUnit: Social Bar
- Country: Bangladesh
- Price: $1.8
- Device format: mobile
- Traffic type: all
- Operating system: Android
To drive the highest quality traffic, the strategy involved using multiple Interstitial banners combined with a pre-lander integrated directly into the link. The Interstitial template on Adsterra has some special features that make it hard to miss out on. These creatives appear directly over the page content, so users must either close the ad or engage with it to continue browsing, redirecting them to the landing page.
As Interstitials are a subformat of Adsterra’s flagship Social Bar, the banners were designed using the built-in Social Bar constructor. It’s very handy because it helps create banners that are visually aligned with the pre-lander, making it all look cohesive.
Although this case focuses on Interstitials, you can successfully monetize within iGaming vertical using other ad formats, too. Our publishers’ case studies show that you should definitely collaborate to achieve outstanding profits!
Need an example? See how Social Bar performed exceptionally well for one of our publishers or how Adsterra Banners made a blast as well. Also, Social Bar and Popunders earn extremely good money for movie website owners. Learn how to create and monetize a movie/streaming website here.
IntersTIPtials
If you want to launch a really successful Interstitials campaign, you’re in luck: we’re here to give you some invaluable tips, so hang on tight!
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Why you should do it? |
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1. Always categorize your traffic sources by operating system. Create individual campaigns for devices using iOS, Android, and Windows.
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- It allows you to design customized templates tailored to each OS.
- It provides more accurate and detailed data for each traffic source.
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2. If your landing page, pre-landing page, or creative includes text in the local language, consider adding a language targeting option to your campaign settings.
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It prevents your ads from displaying to users who aren’t part of your target audience.
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3. Ensure that the banners and landing page have a consistent visual design.
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This fosters greater trust in your ads and encourages users to engage in more meaningful actions.
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TRY INTERSTITIALS TODAY
Working with Intermediate Data for Better Interstitial Ad Performance
If you want your campaign to be successful, it is crucial to monitor daily statistics, especially during the first few days and weeks. This helps you quickly eliminate underperforming traffic sources and refine your targeting.
In this case study, daily statistics analysis demonstrates several traffic sources with unsatisfactory traffic quality.
The following targets proved ineffective for this specific Interstitial Ads case:
- OS: Android 7.1.1, Android 4.4.4
- Browser: UCBrowser for Android 13.6, UCBrowser for Android 12.12, Chrome Mobile 68
Weekly Results
- CTR: 49.367% (1,158,405 views and 578,682 clicks)
- Conversions: 3390 conversions
- Total spends: $1385.51
- Gross: $4236.75
- Profit: $2851.24
- ROI: 105.79%.
In just a week, net profit nearly doubled total expenses. It’s a great result, and a clear incentive to keep using the Social Bar, especially Interstitial ads.
Takeaways
Let's summarize the key thoughts from this Interstitial Ads example, which can serve as a checklist for a successful campaign. While no result is guaranteed, following these steps will maximize your chances for success and may even boost your earnings.
- Define all campaign parameters before launch, including pricing, reward, OS, device type, and GEO. Avoid delaying any segmentation.
- Create separate campaigns based on key parameters to target more precisely.
- Test different Interstitial Ads templates to optimize and improve performance.
- Ensure stylistic consistency between the pre-lander and ad creatives for better results.
- Align GEO settings with local languages if you use them in your creatives.
- Analyze performance daily, especially early on, to cut unproductive sources and boost profitable ones.
Ready to try it yourself? This case clearly shows how quickly and effectively Interstitial Ads can generate revenue, especially when partnered with a reliable network.
Join Adsterra and reap all its benefits!
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