India is a fascinating and rapidly developing market for affiliate marketers, offering both unique challenges and exciting opportunities. In this case study, a media buyer from an affiliate marketing team shares with us how they successfully promoted an Adult Nutra offer in India, achieving an impressive approval rate of 23% and a profit of $5 398 in two months.
He discusses how they dealt with the challenge of expensive leads, navigated the complexities of geo-targeting, and worked within the constraints of Facebook's moderation policies. He also highlights the importance of the right approach in the Indian market, and how it can lead to an enjoyable 20-30% ROI.
Campaign summary
- Campaign period: November 2022 - December 2022
- Traffic source: Facebook Ads
- Offer: ViaGrain
- Geo: India
- Affiliate Network: LemonAD
- Budget: 500$
- Revenue: $5 898
- Profit: $5 398
Tools:
Why choose the Viagrain Offer and India?
I received a recommendation for this offer from our pleasant and polite business assistant, Julia (tg @JS_how), who is also our manager. This offer is exclusive and only available on LemonAd'e. I attempted to find comparable offers with a similar approach, such as Libudex, which promised cuts 2 times lower. Perhaps I am mistaken, but I encourage you to give it a try.
I personally selected India as my target geographic region, despite it being a challenging market to navigate.
Statistics
Screenshot from FB:
From the fourth column: Result/Coverage/Views/Result price/Expenses
Affiliate network stats:
Leads/Approved/Profit/Traffic
Why Don't the Numbers in the Screenshots Match Up?
Around $150 was spent on account fees and commission for payments, while the remaining $350 was allocated toward initial traffic. The statistics presented in this case were derived from a single test setup consisting of 10 ad accounts, 2 business managers, and 2 Facebook pages. Success is largely dependent on the launch method and approach. Although this was my first time attempting it, I achieved positive outcomes.
The Approach
The main objective is to promote adult nutra products on Facebook, even if Facebook considers them to be inappropriate. The idea was inspired by Timur Sharipov's success with Mexico, Semyon Lavrov's experience with India, and Pavel Shvetsov's popular YouTube channel. The strategy involves creating whitehat ads that are acceptable to Facebook moderators and then doing the blackhat stuff in the backend that bring the conversions.
The key components of this strategy are as follows:
- Use whitehat ad creative that contains phrases that have a double meaning so as to avoid any complaints.
- Link to a regular whitehat landing page for the moderators to see
- Introduce a suitable blackhat landing page in the back using a Cloaker and show it to your visitors
- Moderate the comments section by banning comments
- Use farmed ad accounts and Facebook pages.
A Guide on How to Do This:
I may not display it, but I can provide you with the manual. For instance, something like this (It's just as stated in the example above, but this will work too).
- Ad creative: A married couple appears unhappy (without a bed or other amenities) and the text reads "Strengthen Your Marriage", "Rekindle Family Ties", "Are You Arguing with Your Spouse?". Something along those lines, I just came up with it spontaneously.
- Whitehat landing page: Family therapist (you can download a legitimate website with working contact information), a site for family vacations, and so on.
- Blackhat landing page: On the offer page, you must subtly imply that the entire problem lies with a lazy, aging snake, and Viagrain can solve this problem for everyone.
- Cloaker: I won't provide practical advice here since all trackers have comprehensive documentation. You must comprehend how the dark side works and what users have access to but not moderators.
- Comment censorship: Use stop words in PHP itself, as they function more efficiently.
- Dopharm: Constantly farming accounts, publishing related posts in FP, and so on.
Thanks to this scheme, I was able to turn an initial investment of just $500 into nearly $6 000 in a matter of two months. I received regular payments and transferred them to a single card and account, which helped keep my costs low and ensured my campaigns run smoothly.
This scheme works on the idea that every person we target must have the need to win over the love and respect of their spouse. Using good creatives that speak of this idea in combination with age targeting on Facebook ads will allow us to reach a specific audience of married men who may be experiencing difficulties in their family life. These individuals tend to have higher disposable incomes and will likely find the price of our offer to be reasonable. Additionally, the payout will be quite lucrative, potentially the network might give us pay bumps to even triple our commissions.
It's worth noting that when the offer payout is increased by just $1 in India, it can lead to a 25% increase in conversion rates.
But Facebook Leads Are Expensive
Facebook leads can be quite expensive, but it's important to understand the nuances involved. One key factor is that accounts don't expire and they can significantly impact your ROI.
Here's how it works: Let's say I generate a lead for $0.5 with a 10% conversion rate, resulting in a sale worth $5. However, if I generate a lead for $1.2 with a 25% conversion rate, I would still have a sale worth $4.8, but the traffic quality would be much better. Therefore, investing in higher-quality leads is worth it.
Another crucial aspect is the approval rate, which is the responsibility of the affiliate network. If both you and I have a 95% approval rate, we need not worry. It's also important not to be discouraged by expensive leads at the beginning, as noted by Sharipov and Pasha Shvetsov. Often, things turn around by the third day.
Landing Page Example
As an affiliate, I understand the importance of effectively showcasing an approach rather than simply talking about a campaign. Allow me to illustrate this idea with a concrete example (this is not my lander though):
I searched through LemonAd's offers and found a suitable landing page for the Alpha Lover Offer that targets Mexico in a different geographical location. We planned to use this landing page but we modify it first, keeping the language in mind and ensuring that it's simple due to the fact that India has slow internet speeds.
The easiest solution is to use a pre-made landing page for India and add the desired content with translation. Google Translate works well for Hindi, but for English, we prefer to use Deepl.com.
To make sure we effectively communicate with our Indian audience, we read various blogs written by Indian guys to better understand their communication styles and adapt accordingly.
For example, this particular one is quite simple and loads quickly:
This one is also suitable, it will be like a blog template. Change the subject and you're good to go:
Attention! The landing pages have all been exhausted, therefore it's crucial to update the images, rework certain sections, adjust the site's color scheme, and so on.
I also strongly suggest creating separate versions of the landing pages in both Hindi and English and implementing a language-based split test.
Creatives
For our creative campaign, we will show ads with images of a happy Indians couple. We usually got these images from searching for "Valentine's Day in India" on Google OR consider using a couple from a TV series that is appropriate.
The final key of our campaign will be a strong message: "Building a Strong Marriage in Just 14 Days." The message is simple but effective, and it will resonate with both hard-working men and anyone interested in maintaining a harmonious marriage life without any unnecessary drama.
What Specifically Did LemonAD do to Help us Achieve this Outcome?
There are a few factors at play here:
- The manager was highly responsive and helpful
- Payments were processed quickly
- They provided private in-house offers
Of course, the manager will help you, but will not give you a 3x pay bump right at the start without a refund request check from your leads check and approval.
Conclusion
It is always worth it to explore new approaches and strategies to improve results. When developing your approach, it is important to take into account the perspectives of both the user and the moderator. For example, in my experience operating in India, a region with a significant number of Facebook moderators, I was able to navigate the challenging adult niche effectively without resorting to spamming or other unsavory tactics.
By avoiding these pitfalls and adapting my strategy to meet Facebook's requirements, I achieved success and helped my ads gain traction.
About Me
Regarding my background, I have been working in affiliate marketing for the past 2.5 years. Initially, I encountered challenges in establishing myself in the industry, but I eventually found my way through insider knowledge from guys like Sharipov and Lavrov and a commitment to smart and ethical practices. While working on a team, I discovered LemonAd and was impressed by their professionalism, helpfulness, and prompt payouts.
If you are interested in learning more about my experiences or seeking advice, do not hesitate to reach out to me on Instagram (@live_options). Although I live a modest lifestyle, I am always happy to assist others in the industry in any way I can.
