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TikTok has exploded in popularity over the last few years, and top creators are now able to earn life-changing money through TikTok's creator fund. In February 2023, Tiktok released its Creativity Program for content creators and bumped up creator pay significantly — from $0.02 per thousand views to almost $1 dollar for videos over 1 minute.
This has led to a gold rush as creators scramble to adapt their content and cross that crucial 1-minute threshold. But one creator cracked the code right away, earning over $400 000 in their first month under the new TikTok creativity program. So how can you earn with TikTok Creativity Program Beta? Find out in the article.
Meet RachaPotes: the Bottle-Smashing Creator Earning $400 000 a Month
RachaPotes is the genius creator behind this viral TikTok success story. Their niche? Satisfying bottle-smashing videos. RachaPotes films glass bottles cascading down stairs and landing with a mesmerizing crunch. These bottle-breaking videos have earned over 300 million TikTok views, thanks to TikTok's algorithm favoring this addictive content.
But RachaPotes also recognized the opportunity presented by TikTok's new 1-minute minimum video benchmark for higher creator pay. Every single one of their videos is carefully crafted to exceed 1 minute in length — optimizing both the viewing satisfaction and RachaPotes's earnings.
When TikTok first launched its new creativity program, paying between $1 per thousand views for longer videos, RachaPotes immediately adapted its strategy.
This optimization for 1-minute videos allowed them to earn over $400 000 in their first month alone based on the total number of views they received on all their videos.
Other top creators have scrambled to change formats and cross the 1-minute mark since. But RachaPotes's bottle-smashing niche was perfectly aligned to benefit right from the start. Their strategic adoption of longer videos demonstrates a creator with a deep understanding of the TikTok platform and how to profit from algorithm changes.
The Psychology Behind RachaPotes’s Mega-Viral Videos
But why are people so addicted to watching RachaPotes's glass-smashing videos? The psychology is fascinating.
Firstly, the sounds of glass shattering and bottles popping trigger our ASMR sensory receptors. The crunching and crashing sounds are deeply satisfying. Watching chaotic glass impacts also creates intense anticipation, releasing dopamine in our brains when the bottle finally smashes.
Secondly, the cascading visuals of bottles bouncing downstairs are aesthetically mesmerizing. We cannot look away from the unique fluid dynamics. Our brains love simulating how the bottles will smash, or hoping they will bounce in unexpected ways.
This combination creates compulsive, habit-forming viewing. Commenters constantly joke they cannot stop watching RachaPotes's hypnotic bottle-breaking videos, even after seeing hundreds. The format leverages multiple psychological hooks to earn repeat views - and profit for RachaPotes. Even influencers like KSI were astonished by the idea behind this channel.
TikTok’s Algorithm Favors Addictive ASMR Niches
RachaPotes's success also demonstrates what thrives on TikTok right now. The addictive nature of their videos makes them perfect for TikTok's For You Page algorithm.
TikTok's AI model uses complex factors to determine what videos users will engage with most. But content that compels repetitive viewing, elicits intense reactions or triggers sensory ASMR performs especially well.
TikTok then uses this data to promote addictive content more widely, creating viral feedback loops. So niches like RachaPotes's bottle-smashing are essentially optimized for TikTok's algorithm today.
This highlights the importance of strategically optimizing content for what succeeds on TikTok now. Trends move fast, so analyzing the current algorithm biases is key. RachaPotes's ascendancy shows that sensory engagement and habit-forming viewing remain priorities.
Can You Replicate RachaPotes’s Strategy?
RachaPotes's bottle-smashing strategy presents an intriguing model for aspiring TikTok creators to follow. Their formula seems simple: film glass bottles breaking for over 1 minute daily.
Indeed, commenters on RachaPotes's videos often ask how they too can earn such high incomes. And their approach does appear reproducible if creators can build initial viewership.
But in reality, achieving the same scale and earnings presents huge challenges:
So while the basics may seem straightforward, actually executing at scale is incredibly difficult. RachaPotes's skills, work ethic, and strategic understanding of TikTok are truly elite.
For most creators, more realistic goals are vital when starting out. Focus on consistently improving content and optimizing for the ever-changing TikTok algorithm. Analyzing successful creators like RachaPotes reveals blueprint strategies to learn from. But expecting instant high earnings is unrealistic without their level of expertise.
RachaPotes proves guaranteed virality does not exist on TikTok. Gaming the algorithm takes insightful creativity and relentlessly high-quality output. Even then, only the top fraction of creators will gain such extreme traction. Overall, RachaPotes represents an aspirational model rather than an easy path to copy. Several accounts copied the bottle-smashing trend following RachaPotes' success, but RachaPotes had already run away with the trend.
Key Takeaways from RachaPotes’s Bottle-Smashing Success
RachaPotes's phenomenal income from TikTok reveals some powerful lessons:
While replicating their exact earnings will prove extremely difficult, aspiring creators should still learn from RachaPotes's strategic approach. Optimizing psychology, trends, and algorithms will always be the key to succeeding on TikTok.
