The financial vertical remains a complex yet ever-relevant and profitable arena for traffic monetization. Whether you're new to the game or an experienced player seeking insights into trends, offers, and emerging traffic sources, this guide aims to simplify and demystify the realm of financial offers, providing a current and simple scheme for launching campaigns — particularly through push notifications.
Understanding Financial Verticals
Financial verticals encompass a variety of offers, including:
- Banking services such as loan applications, mortgages, credit card issuance, and other banking services;
- Microloans from microfinance organizations offering short-term, high-interest loans;
- Stock market activities like trading, forex, options, and investments.
Global politics significantly influence financial verticals due to its impact on such resources like oil, gas, and gold — factors that sway the stock market. Those involved in this niche must not only grasp the basics but also stay updated on global news affecting financial markets.
What Are Binary Options?
Binary options are akin to gambling in the currency market. Instead of betting on red or black, you bet on whether a currency's value will rise or fall, ultimately winning or losing your stake.
To make money on binary options, an affiliate marketer needs to act much like they would when driving traffic to cryptocurrency offers. You can utilize ready-made creatives from SPY services, choose a payment strategy, and launch your campaign. The most profitable payment models are:
- CPA (Cost Per Action), where you earn from app downloads, site registrations, or direct visits. When working with binary options, CPA (Cost Per Action) is the most profitable payment model;
- RevShare, where you gain a percentage of revenue, in this case, the losses of your leads — a risky but potentially high-return payment model.
The charm of binary options lies in their similarity to offers in crypto, betting, and gambling — affiliate marketers whip up the same old recipes: profit, thrill, and the big win. If you've dabbled in these verticals before, you'll find flipping to binaries a breeze.
The audience for binary options is as diverse as a New York subway: from the serious, financially solvent crowd to amateur traders and die-hard gamblers. However, if you want to reel in the right crowd, you better brush up at least on the basics of options and the stock market mechanics, or you'll watch your budget disappear faster than a magician's rabbit!
What Is Forex and How Does It Differ From Binary Options?
Unlike the straightforward nature of binary options, Forex involves complex affiliate marketing transactions where traders earn from currency price differentials.
Forex trading can lead to substantial gains or losses, depending on currency value fluctuations. For a trader caught in this bind, there are only two escapes: sit tight and hope the price bounces back, or bite the bullet and sell at a loss.
Geo-targeting, Creatives, and Working Principles for Financial Verticals, Binary Options, and Forex
Choosing the right geographic target (GEO) depends on the specifics of the offer and its target audience (TA). For example, bank and microfinance offers are highly effective in the CIS region, where affiliate marketers set up showcases and display offers from various institutions. Here are some creative examples:
Investment schemes that promise easy returns with minimal effort are catnip for novices curious about dipping their toes in the investment pool. Seasoned investors might not fall for the quick cash bait, but leveraging the greed and get-rich-quick dreams of rookies? Now, that’s a play that can yield results.
The advantages of such offers are the minimal risk of losing money. A well-known bank's reputable name works wonders in the vertical.
The main advantage of these offers is «follow a ready-made strategy and earn with a minimal risk». Here are a couple of creative examples for binary options and Forex. Few people understand the difference between these two concepts, so affiliate marketers focus on investments:
Or:
Regarding geos, traffic for binary options and Forex is typically directed to either Tier-3 or Tier-1 countries.
Tier-3 countries include India, Brazil, and Indonesia, with creatives focusing on easy earnings.
Tier-1 regions are the USA, Europe, and Eastern Europe, including Russia, with creatives focusing on easy earnings, trading education, or investments.
It's believed that by 2024, the audience in Tier-3 countries will be significantly saturated, suggesting a need to try different combinations and approaches:
Translation of the message:
«Someone said:
Isn't the price for leads in India too high?
Hey there! Overall, the days of getting leads in India for 0.3-0.5$ and enjoying good conversions are long gone. The market in this geo is pretty overheated now. Despite having a billion people living there, I've personally encountered situations where ads were shown to outdated audiences. During our tests, the price sometimes went over a buck, around 1.5$, and the conversion rate at that level wasn't bad, but the return wasn't worth it.
Currently, a price around 1$ per lead is considered decent in my book, but that's assuming your channel and funnel are well thought out. Often, you'll find that expensive creatives lead to poor channel performance and processing, resulting in a loss on your traffic investment. Of course, if your creatives lean heavily on investment or money-making schemes like "message me and earn 10,000 rupees per hour" (we've tried that), you might achieve a lower cost per lead. However, we ended up just getting texts saying "give me money" and they'd send us an account to wire money to.
Another reason why we settled for a 1$ per lead price is the chance to bill them later, as the accounts weren't getting banned right away. So, that's the gist of it. Hope this was helpful»
Thus, when it comes to binary options, it makes sense to experiment with new and more complex strategies: hunting for landing pages, collecting contact information, subscribing to bots with educational content, and even using influencer traffic.
Definitely effective: influencer traffic showcasing a luxurious lifestyle, video creatives, and info-business funnels with high-quality content.
Push Notifications as a Traffic Source for Financial Offers
Let’s dive into sourcing traffic. While the standard approach involves launching ads through CPA networks, an emerging and promising method is using push notifications. Let’s compare these two:
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Other Traffic Sources
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Push Traffic
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Sometimes, mastering certain skills, such as setting up targeting or understanding how social media algorithms work, is necessary.
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Push traffic requires no special skills to set up.
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The cost varies, sometimes high.
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Push notifications are comparatively cheaper than most traffic sources.
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The entry barrier depends on the chosen model; various interaction formats are available.
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Push notifications have a low entry threshold: one-click notification subscription.
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Creatives can be a hassle to manage, ranging from simple to complex.
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You can use ready-made creatives from SPY services and update them for your needs. Creatives are simple.
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Both real people and bots might click on links, especially with targeted setups — we’ve all heard about fraud.
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Only real people interact with push notifications.
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Targeting by interests can be set up.
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Interest targeting isn’t possible with push notifications, but the user engagement rate nearly reaches 100%.
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Additional monetization is either not possible or highly restricted.
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Push notifications can be monetized additionally through subscriptions, like signing up for a newsletter. Plus, you can collect your own user database with push notifications and sell it.
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Let's wrap it up: Push notifications are cheaper than other traffic sources, and their formats are constantly updated. This opens up a playground for experimenting with offers and ad formats. Plus, with push notifications, there's a bonus cash-in opportunity — you can sell the user base you've built up.
Having trouble picking a push service? BroPush stands out from the crowd, mostly thanks to its exclusive traffic, zippy support, swift ad approval, and user-friendly dashboard that keeps all your stats in check.
Activity Level: over 1,000,000 clicks per day. For example, there was a case study where a user compared the effectiveness of two networks: ProPush and BroPush.
The minimum deposit to work with BroPush is $50, and CPC starts at $0,001.
To optimize push notifications, consider geos with audiences that are less familiar with notifications, such as India, Bangladesh, or Brazil.
If you’re targeting the financial vertical in Tier-3 geos and focusing on offers that promote an easy start and quick money, you can capitalize on a large audience eager for financial gains.
Working Scheme and Example of Promoting Binary Options Through Push Notifications
Sales funnels for binary options with CPL traffic purchases are a perfect match for Tier-3 countries, taking us back to India and those video creatives about binary trading:
For a dash of authenticity, consider crafting creatives that feature news about profits in binary options:
A Few Tips for Effective Campaigns:
- Use 4-5 creatives tailored for different audiences. Think about creatives that emphasize easy earnings, education on binary options, and the thrill of betting;
- Consider the time zones of your targeted geos;
- Don’t ignore logic when building your push campaign. If your pushes promise binary options training, they should lead to a pre-landing page where users can leave their details or subscribe to a Telegram channel to enter an “educational” funnel;
- Start by launching to a broad audience (e.g., all males in the geo from 24 to 65, then analyze the traffic and try to «narrow down» the funnel by interests).
Don’t forget to consult with your push network manager — they can offer tips to optimize your ad campaign for the best results.
Conclusion
To navigate the financial vertical in 2024, the old «creative + pre-landing + offer» combo just won't cut it anymore — your investments might not pay off, or you could end up with a low ROI. If you're aiming to maximize returns on every lead, consider diving into content funnels and influencer traffic: educate your users on trading, and financial market strategies, and provide top-notch content.
You can kick off a complex content funnel and make that first user touchpoint using push notifications — take, for instance, the BroPush network. This platform outperforms its rivals with friendly service and quick support responses. And here’s a sweet deal for Partnerkin readers: get a 10% bonus on your first deposit with the promo code PARTNERKIN10. You can activate it through support or directly in your account dashboard. Here’s to successful campaigns!
