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We're continuing our series of research articles focusing on the best ad creatives for each affiliate marketing niche in the most popular affiliate marketing GEOs. Today, we'll venture to the distant land of New Zealand to analyze and review the top ad creatives for the gambling niche in this country. Our data primarily comes from a spy tool, allowing us to examine the ad creatives in the gambling niche and identify the most effective strategies while avoiding common mistakes in this GEO.
Our goal is to help you, our readers, improve the quality of your ad creatives, steer clear of costly blunders, and ultimately increase profits.
Please note: It's not recommended to download ad creatives directly from spy tools and use them immediately. Doing so could result in utilizing a video or image that's already been used or over-saturated in that GEO. Additionally, downloaded files may have lower quality, impacting conversion rates. To maximize the effectiveness of your advertising campaign, use the creatives on spy tools as inspiration for creating new designs that incorporate all the successful elements.
Now, before we get further into this article, make sure that you don't miss out on any of our updates, which include new case studies, guides, publications, and interviews filled with proven facts and statistics from successful online marketing entrepreneurs that can help you start and grow your online business. Subscribe to our Telegram Channel and follow our Twitter page today!
Let's dive into this article...
GEO and Application
In previous articles on our Russian site, we've analyzed the creatives from countries all over the world including Poland, Australia, Chile, Italy, Canada, India, Germany, Portugal, Kazakhstan, Turkey, and Brazil. Today, we'll dive deeper into the creative scene in New Zealand.
Despite its small size and population of just over 5 million people, the people there live adventurous and affluent lives. In fact, conversion rates of Inst2dep 10K1 are more common than not with metrics and bids of $180-200 per deposit.
With such impressive figures, it's easy to accept an install price of more than $10. New Zealand is considered a Tier-1 GEO and is highly sought after by both full-fledged affiliate marketing teams and self-assured solo affiliates for the opportunity to achieve a three-digit ROI. So, what kind of creatives are these guys uploading? Let's find out.
All creatives are taken from campaigns promoting the Green Day Casino app:
Matching the ad creatives with the app that you are promoting is very crucial. The conversion rate from click to install can be greatly impacted by how the app is showcased in the ad, the overall theme of the ad elements, and the app's quality. When the ad displays a different app from the one users are directed to, the conversion rate can significantly drop.
Close to Committing a Mistake = Perfect
When it comes to advertising, one of the keys to success is finding the right balance between being attention-grabbing and not going too far. It's a tricky skill that can make or break an advertiser's campaign. We've already talked about how challenging it can be to include just the right amount of triggers in a single image, since you want to draw people in without turning them off. Today, let's take a look at an example of how this balancing act can play out in the real world.
What's here:
This is a perfect balance. Are they offering cash incentives for signing up? Nope. So there's no real motivation to do so. However, the ad also promotes adding funds to your account, which could entice people to spend some money. The ad uses gambling imagery, evokes emotions, and even includes the country's flag in the corner. Overall, it's a really effective approach that definitely works in this GEO.
News Angle
The news angle has existed for a long time, but this news video ad takes a unique approach that’s really cool. The presenter starts by talking about a new app in New Zealand that allows you to invest just 20 NZD and potentially win big. Then, she decides to test it out by saying, "Let's check!"
While playing, we see that she's using an Android smartphone instead of an iPhone, which is a nice change. She successfully wins two rounds, but we also notice that half of the sectors on the wheel are non-prize, which makes the game more exciting since there's a chance to both win and lose.
Jackpot! She then receives a notification after clicking the "Cash Out" button. This button allows you to access the banking section, but the layout isn't the best. In reality, the app has a different appearance. To top it off, the presenter invites you to download the app, receive a bonus, and potentially win big!
Creativity is pretty darn great, except for the hiccup with template banking. But other than that, it seems like the creator of this ad is a top affiliate and totally knows what he is doing.
Do You Want a Standard Approach? Do It Like This
Here's another cool example! The first screen displays the message "Only for New Zealand," and once the game starts, you'll have everything you need to play and even more. The game features a character from a popular GEO slot on the wheel, along with some non-prize sectors. There's also an emotion that corresponds to a geotag on a separate frame. Below the country's flag and above the last four digits of your card, you'll see your winnings displayed in local banknotes.
After winning the game of push, the second round has some changes. The circle is still the same, but the slot character, geotag, and even the card data in the upper left corner are different. Completing three laps takes about 30 seconds, which is quite a long time. However, the use of emotions in the video keeps it interesting and captures the audience's attention. To finish off, the characters in the slot machine urge you to download the application and receive a bonus.
The approach is simple and standard, but the execution is impressive.
Conclusion
The Tier-1 GEO is extremely competitive, so if you're new or not very experienced, it's best to avoid it. However, it's helpful to study local creatives and adapt them to areas where the competition is lower. Currently, the creative quality in New Zealand is the best of all 12 releases in this category. It's important to note that our analysis doesn't determine whether these creatives will convert. Still, it does provide a direction for creating highly converting creatives for both initial and repeat deposits.
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